Whatever You Think Think the Opposite

Author: Paul Arden

Publisher: Penguin

ISBN: 1591841216

Category: Business & Economics

Page: 142

View: 886

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Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

Whatever You Think Think the Opposite

Author: Paul Arden

Publisher: N.A

ISBN: 9780141025711

Category: Decision making

Page: 143

View: 8114

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Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

It's Not How Good You Are, It's How Good You Want to Be

The world's best selling book

Author: Paul Arden

Publisher: Phaidon Press

ISBN: 9780714843377

Category: Self-Help

Page: 128

View: 8220

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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

God Explained in a Taxi Ride

Author: Paul Arden

Publisher: Perigee Trade

ISBN: 9780399535086

Category: Religion

Page: 123

View: 9295

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Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Use What You Have Decorating

Transform Your Home in One Hour with Ten Simple Design Principles Using...

Author: Lauri Ward

Publisher: Penguin

ISBN: 9780399525360

Category: House & Home

Page: 226

View: 879

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Shows readers how to give their living space the look they want on a shoestring budget

Disrupt

Think the Unthinkable to Spark Transformation in Your Business

Author: Luke Williams

Publisher: FT Press

ISBN: 0134008111

Category: Business & Economics

Page: 224

View: 3580

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&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

What Makes Your Brain Happy and why You Should Do the Opposite

Author: David DiSalvo

Publisher: N.A

ISBN: 9781616144838

Category: Psychology

Page: 309

View: 3577

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Science writer DiSalvo reveals that much of what makes our brains happy leads to errors, biases, and distortions. His research provides us with actionable clues for overcoming this plight and, consequently, living more fulfilled lives.

The Art of Conversation

A Guided Tour of a Neglected Pleasure

Author: Catherine Blyth

Publisher: Penguin

ISBN: 9781592404193

Category: Language Arts & Disciplines

Page: 289

View: 5132

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Draws on examples from history, literature, and other disciplines to offer advice on how to rebuild conversational tools in order to make more qualitative connections with other people.

The Opposite of Spoiled

Raising Kids Who Are Grounded, Generous, and Smart About Money

Author: Ron Lieber

Publisher: Harper Collins

ISBN: 0062247034

Category: Family & Relationships

Page: 256

View: 4951

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In the spirit of Wendy Mogel’s The Blessing of a Skinned Knee and Po Bronson and Ashley Merryman’s Nurture Shock, New York Times “Your Money” columnist Ron Lieber delivers a taboo-shattering manifesto that explains how talking openly to children about money can help parents raise modest, patient, grounded young adults who are financially wise beyond their years. For Ron Lieber, a personal finance columnist and father, good parenting means talking about money with our kids. Children are hyper-aware of money, and they have scores of questions about its nuances. But when parents shy away from the topic, they lose a tremendous opportunity—not just to model the basic financial behaviors that are increasingly important for young adults but also to imprint lessons about what the family truly values. Written in a warm, accessible voice, grounded in real-world experience and stories from families with a range of incomes, The Opposite of Spoiled is both a practical guidebook and a values-based philosophy. The foundation of the book is a detailed blueprint for the best ways to handle the basics: the tooth fairy, allowance, chores, charity, saving, birthdays, holidays, cell phones, checking accounts, clothing, cars, part-time jobs, and college tuition. It identifies a set of traits and virtues that embody the opposite of spoiled, and shares how to embrace the topic of money to help parents raise kids who are more generous and less materialistic. But The Opposite of Spoiled is also a promise to our kids that we will make them better with money than we are. It is for all of the parents who know that honest conversations about money with their curious children can help them become more patient and prudent, but who don’t know how and when to start.

The Opposite of Loneliness

Essays and Stories

Author: Marina Keegan

Publisher: Simon and Schuster

ISBN: 1476753628

Category: Biography & Autobiography

Page: 240

View: 4418

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The instant New York Times bestseller and publishing phenomenon: Marina Keegan’s posthumous collection of award-winning essays and stories “sparkles with talent, humanity, and youth” (O, The Oprah Magazine). Marina Keegan’s star was on the rise when she graduated magna cum laude from Yale in May 2012. She had a play that was to be produced at the New York Fringe Festival and a job waiting for her at The New Yorker. Tragically, five days after graduation, Marina died in a car crash. Marina left behind a rich, deeply expansive trove of writing that, like her title essay, captures the hope, uncertainty, and possibility of her generation. Her short story “Cold Pastoral” was published on NewYorker.com. Her essay “Even Artichokes Have Doubts” was excerpted in the Financial Times, and her book was the focus of a Nicholas Kristof column in The New York Times. Millions of her contemporaries have responded to her work on social media. As Marina wrote: “We can still do anything. We can change our minds. We can start over…We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.” The Opposite of Loneliness is an unforgettable collection of Marina’s essays and stories that articulates the universal struggle all of us face as we figure out what we aspire to be and how we can harness our talents to impact the world. “How do you mourn the loss of a fiery talent that was barely a tendril before it was snuffed out? Answer: Read this book. A clear-eyed observer of human nature, Keegan could take a clever idea...and make it something beautiful” (People).

Think and Grow Rich

Author: Napoleon Hill,Wyatt North

Publisher: Wyatt North Publishing, LLC

ISBN: N.A

Category: Business & Economics

Page: 300

View: 3237

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Think and Grow Rich is a motivational personal development and self-help book by Napoleon Hill. The book was heavily inspired by the work of Andrew Carnegie. While the title focuses on how to get rich, the author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want.

Chasing the Scream

The First and Last Days of the War on Drugs

Author: Johann Hari

Publisher: Bloomsbury Publishing USA

ISBN: 1620408929

Category: Social Science

Page: 400

View: 9079

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The New York Times Bestseller The Book Behind the Viral TED Talk For the first time, the startling full story of the disastrous war on drugs--propelled by moving human stories, revolutionary insight into addiction, and fearless international reporting. What if everything you think you know about addiction is wrong? One of Johann Hari's earliest memories is of trying to wake up one of his relatives and not be able to. As he grew older, he realized he had addiction in his family. Confused, unable to know what to do, he set out on a three-year, 30,000-mile journey to discover what really causes addiction--and what really solves it. He uncovered a range of remarkable human stories--of how the war on drugs began with Billie Holiday, the great jazz singer, being stalked and killed by a racist policeman; of the scientist who discovered the surprising key to addiction; and of the countries that ended their war on drugs--with extraordinary results. His discoveries led him to give a TED talk and animation which have now been viewed more than 25 million times. This is the story of a life-changing journey that showed the world the opposite of addiction is connection.

It's Even Worse Than You Think

What the Trump Administration Is Doing to America

Author: David Cay Johnston

Publisher: Simon and Schuster

ISBN: 1501174169

Category: Political Science

Page: 320

View: 1762

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"Longtime Trump observer David Cay Johnston shines a light on [what he sees as] the political termites who have infested our government under the Trump administration, destroying it from within and compromising our jobs, safety, finances, and more"--Dust jacket flap.

Bad Blood

Secrets and Lies in a Silicon Valley Startup

Author: John Carreyrou

Publisher: Knopf

ISBN: 1524731668

Category: Business & Economics

Page: 352

View: 6722

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A National Bestseller "Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book Review The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

The Opposite of Here

Author: Tara Altebrando

Publisher: Bloomsbury Publishing USA

ISBN: 1681197073

Category: Young Adult Fiction

Page: 304

View: 7385

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"A taut, evocative thriller that's surprising to the last page.†? --Karen M. McManus, New York Times bestselling author of One of Us Is Lying There's no hiding on a cruise ship-not even from yourself. Natalie's parents are taking her and her three best friends on a cruise for her seventeenth birthday. A sail-a-bration, they call it. But it's only been a few short months since Natalie's boyfriend died in a tragic accident, and she wants to be anywhere but here. Then she meets a guy on the first night and sparks fly. After a moonlit conversation on a secluded deck of the ship, Natalie pops down to her cabin to get her swimsuit so they can go for a dip. But when she returns, he's gone. Something he said makes her think he might have . . . jumped? No, he couldn't have. But why do her friends think she's crazy for wanting to make sure he's okay? Also, why do they seem to be hiding something from her? And how can she find him when she doesn't even know his name? Most importantly, why is the captain on the intercom announcing the urgent need for a headcount? With her signature thrilling storytelling, the author of The Leaving and The Possible explores our vulnerability to the power of suggestion-and the lies we tell others and ourselves-in a twisting, Hitchcock-inspired mystery with high stakes and dark secrets.

The Truth About Men

The Secret Side of the Opposite Sex

Author: Ian Smith

Publisher: Macmillan

ISBN: 1250004276

Category: Family & Relationships

Page: 208

View: 5402

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Debunks popular beliefs to reveal what today's men think about such topics as commitment, beauty, sex, and relationships, counseling women on how to understand a man's needs and motivations in order to promote more fulfilling relationships.

Damn Good Advice (For People with Talent!)

How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Author: George Lois

Publisher: Phaidon Press

ISBN: 9780714863481

Category: Business & Economics

Page: 176

View: 2824

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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Brutal Simplicity of Thought

How It Changed the World

Author: M&C Saatchi

Publisher: St. Martin's Press

ISBN: 1250012945

Category: Business & Economics

Page: 112

View: 4382

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The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

13 Things Mentally Strong People Don't Do

Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success

Author: Amy Morin

Publisher: Harper Collins

ISBN: 0062358316

Category: Self-Help

Page: 272

View: 9702

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"Kick bad mental habits and toughen yourself up."—Inc. Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs. Don’t waste time feeling sorry for yourself Don’t give away your power Don’t shy away from change Don’t focus on things you can’t control Don’t worry about pleasing everyone Don’t fear taking calculated risks Don’t dwell on the past Don’t make the same mistakes over and over Don’t resent other people’s success Don’t give up after the first failure Don’t fear alone time Don’t feel the world owes you anything Don’t expect immediate results