Understanding the Media

Author: Eoin Devereux

Publisher: SAGE

ISBN: 1446293319

Category: Social Science

Page: 352

View: 9569

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"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 9986

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding the Media

A Practical Guide

Author: Andrew Hart

Publisher: Routledge

ISBN: 1134933703

Category: Education

Page: 288

View: 2480

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A guide for teachers to teaching the media. Hart focuses on television, the press, radio and pop music. Addressing familiar problems which teachers encounter, the book provides examples of practical classroom activities.

Understanding Social Media

Author: Sam Hinton,Larissa Hjorth

Publisher: SAGE

ISBN: 1446283127

Category: Social Science

Page: 168

View: 9391

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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding the Media

A Sociology of Mass Communication

Author: Joel Smith

Publisher: Hampton Press (NJ)

ISBN: 9781572730045

Category: Language Arts & Disciplines

Page: 392

View: 1977

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Understanding Social Media

How to Create a Plan for Your Business That Works

Author: Damian Ryan,Ed Owen,Calvin Jones

Publisher: Kogan Page Limited

ISBN: 9780749473563

Category: Business & Economics

Page: 277

View: 8715

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"Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available."--

Understanding Mass Media, Student Edition

Author: McGraw-Hill Education

Publisher: McGraw-Hill Education

ISBN: 9780844258317

Category: Social Science

Page: 512

View: 8498

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Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.

Understanding Social Media

Author: Pamela Dell

Publisher: Capstone

ISBN: 154352706X

Category: Juvenile Nonfiction

Page: 32

View: 2366

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Everybody thinks they can handle social media. They're only on with their friends. Everything on social media is real. Except that it isn't. Easy-to-understand language, simple infographics, and evocative photos show kids what's real and what's fake on the various social media platforms, and how to tell the difference.

Understanding the USA

A Cross-cultural Perspective

Author: Peter Funke

Publisher: Gunter Narr Verlag

ISBN: 9783878083368

Category: Cross-cultural studies

Page: 324

View: 1540

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A Parent's Guide to Understanding Social Media

Helping Your Teenager Navigate Life Online

Author: Mark Oestreicher,Adam McLane

Publisher: Group Simply Youth Ministries

ISBN: 9780764484636

Category: Religion

Page: 73

View: 1452

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With each passing day, teenagers' lives become increasingly intertwined with social media. How can you help your child make wise decisions and remain safe online? How can you stay informed and involved in healthy ways?

Understanding the Backlash Against Affirmative Action

Author: John Fobanjong

Publisher: Nova Publishers

ISBN: 9781590330654

Category: Business & Economics

Page: 205

View: 1966

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Affirmative action remains one of the most divisive issues in America, remaining unsolved since the 1960s civil rights legislation. Though many works have attempted to solve the dilemma, none have tried to identify the underlying causes of the backlash against the policy. In order to understand affirmative action's future, one must understand its evolution, its opposition, and its application both in America and in other nations. In a multi-disciplinary approach, this book examines affirmative action from comparative, historical, policy, and sociological perspectives. Also included is a list of Supreme Court rulings on affirmative action.

Castells and the Media

Theory and Media

Author: Philip N. Howard

Publisher: John Wiley & Sons

ISBN: 0745637671

Category: Social Science

Page: 154

View: 8074

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One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.