Understanding the Media

Author: Eoin Devereux

Publisher: SAGE

ISBN: 1446293319

Category: Social Science

Page: 352

View: 9681

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"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Understanding the Media

A Sociology of Mass Communication

Author: Joel Smith

Publisher: Hampton Press (NJ)

ISBN: 9781572730045

Category: Language Arts & Disciplines

Page: 392

View: 2262

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Understanding the Media

A Practical Guide

Author: Andrew Hart

Publisher: Routledge

ISBN: 1134933703

Category: Education

Page: 288

View: 2780

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A guide for teachers to teaching the media. Hart focuses on television, the press, radio and pop music. Addressing familiar problems which teachers encounter, the book provides examples of practical classroom activities.

The Content Makers

Author: Margaret Simons

Publisher: Penguin Group Australia

ISBN: 1742281826

Category: Social Science

Page: 528

View: 1743

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In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government – and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern world are part of a broader striving, a very old struggle – we might call it the search for meaning. The big media businesses may or may not survive into the future, but content certainly will, because we need it, and have always needed it. The Content Makers delivers a visceral understanding of how modern media works, gives a plain-language explanation of new media, and provides straightforward information on recent changes to ownership legislation and what they mean. But most importantly, it suggests a vision for the future – a. new way of looking at the role of the content makers and how they and their audiences might find new hope and purpose in the future.

Understanding Social Media

Author: Pamela Dell

Publisher: N.A

ISBN: 1474760228

Category:

Page: 32

View: 8110

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Everybody thinks they can handle social media. They're only on with their friends. Everything on social media is real. Except that it isn't. Easy-to-understand language, simple infographics, and evocative photos show kids what's real and what's fake on the various social media platforms, and how to tell the difference.

Understanding Social Media

Author: Sam Hinton,Larissa Hjorth

Publisher: SAGE

ISBN: 1446283127

Category: Social Science

Page: 168

View: 2543

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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding the USA

A Cross-cultural Perspective

Author: Peter Funke

Publisher: Gunter Narr Verlag

ISBN: 9783878083368

Category: Cross-cultural studies

Page: 324

View: 7319

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Understanding the Business of Global Media in the Digital Age

Author: Micky Lee,Dal Yong Jin

Publisher: Routledge

ISBN: 1134972601

Category: Social Science

Page: 270

View: 2293

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This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Understanding The Local Media

Author: Aldridge, Meryl

Publisher: McGraw-Hill Education (UK)

ISBN: 0335221726

Category: Social Science

Page: 193

View: 4095

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How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal following. This is hardly surprising as, for most people, the everyday activities of life take place within familiar local territory. Even though the majority of political and economic decisions affecting daily life are taken far away and are shaped by global processes, their impact is experienced locally. Local media are vital if there is to be an effective arena for informed debate about these issues. But despite being both popular and politically important, local media are often overlooked on media-related courses and in discussions of the role of the media in contemporary society. Understanding the Local Mediaaddresses this gap by explaining how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. Meryl Aldridge brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today.

Mass Media, Mass Propaganda

Understanding the News in the 'War on Terror'

Author: Anthony DiMaggio

Publisher: Lexington Books

ISBN: 073913390X

Category: Social Science

Page: 340

View: 8159

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Mass Media, Mass Propaganda analyzes a wide range of issues, domestic and international, concerning American and global news coverage of the U.S. 'War on Terror.' Topics reviewed include: media coverage of the invasion and occupation of Iraq, the proliferation of weapons of mass destruction, Iraqi civil war and resistance to occupation, September 11th and 'Operation Enduring Freedom' in Afghanistan, human rights violations in Iraqm domestic anti-way dissent and censorship, and potential future targets in the 'War on Terror.' This work approaches the study of media through a political economy analysis, examining the ways in which the American corporate media works to reinforce official views and propaganda, and the ways in which it challenges official pro-war platforms. A comparative approach is taken in contrasting the American mass media with other media institutions from the Progressive-Left American press, the British and Australian press, and Arab electronic media. Major models analyzed and evaluated throughout this work include the 'Propaganda Model,' developed by Noam Chomsky and Edward Herman, and the 'Indexing Model,' elaborated upon by scholars such as W. Lance Bennett, Steven Livingston, and Jonathan Mermin.

Understanding Social Media

How to Create a Plan for Your Business that Works

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 0749473576

Category: Business & Economics

Page: 304

View: 2099

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Understanding Audiences

Learning To Use the Media Constructively

Author: Robert H. Wicks

Publisher: Routledge

ISBN: 1135656274

Category: Business & Economics

Page: 264

View: 5787

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Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Understanding the Backlash Against Affirmative Action

Author: John Fobanjong

Publisher: Nova Publishers

ISBN: 9781590330654

Category: Business & Economics

Page: 205

View: 6366

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Affirmative action remains one of the most divisive issues in America, remaining unsolved since the 1960s civil rights legislation. Though many works have attempted to solve the dilemma, none have tried to identify the underlying causes of the backlash against the policy. In order to understand affirmative action's future, one must understand its evolution, its opposition, and its application both in America and in other nations. In a multi-disciplinary approach, this book examines affirmative action from comparative, historical, policy, and sociological perspectives. Also included is a list of Supreme Court rulings on affirmative action.