Understanding the Media

Author: Eoin Devereux

Publisher: SAGE

ISBN: 1446293319

Category: Social Science

Page: 352

View: 1393

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"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Understanding the Media

A Sociology of Mass Communication

Author: Joel Smith

Publisher: Hampton Press (NJ)

ISBN: 9781572730045

Category: Language Arts & Disciplines

Page: 392

View: 5091

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Understanding the Media

A Practical Guide

Author: Andrew Hart

Publisher: Routledge

ISBN: 113493369X

Category: Social Science

Page: 288

View: 8990

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A guide for teachers to teaching the media. Hart focuses on television, the press, radio and pop music. Addressing familiar problems which teachers encounter, the book provides examples of practical classroom activities.

Understanding The Local Media

Author: Aldridge, Meryl

Publisher: McGraw-Hill Education (UK)

ISBN: 0335221726

Category: Social Science

Page: 193

View: 3512

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How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal following. This is hardly surprising as, for most people, the everyday activities of life take place within familiar local territory. Even though the majority of political and economic decisions affecting daily life are taken far away and are shaped by global processes, their impact is experienced locally. Local media are vital if there is to be an effective arena for informed debate about these issues. But despite being both popular and politically important, local media are often overlooked on media-related courses and in discussions of the role of the media in contemporary society. Understanding the Local Mediaaddresses this gap by explaining how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. Meryl Aldridge brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today.

Understanding Social Media

Author: Sam Hinton,Larissa Hjorth

Publisher: SAGE

ISBN: 1446283127

Category: Social Science

Page: 168

View: 4992

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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

From Corporate to Social Media

Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

Author: Marisol Sandoval

Publisher: Routledge

ISBN: 1317936043

Category: Social Science

Page: 312

View: 817

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The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

The Media, Political Participation and Empowerment

Author: Richard Scullion,Roman Gerodimos,Daniel Jackson,Darren Lilleker

Publisher: Routledge

ISBN: 1134621043

Category: Political Science

Page: 264

View: 3757

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Technological, cultural and economic forces are transforming political communication, posing challenges and opportunities for politicians and media organisations, while at the same time many governments and civil society express concerns about the extent and nature of political empowerment and civic engagement. This book offers an international perspective on current thinking and practice about civic and audience empowerment, focusing on the ways and means through which media can empower or dis-empower citizens as audiences. It features theoretical and empirical chapters that draw specific attention to a reappraisal of the theories, methods and issues that inform our understanding of citizens and audiences in contemporary politics. The authors address the following questions: How much and what sorts of civic and audience empowerment are most desirable, and how does this differ cross-nationally? How do citizens relate to private and public spaces? How do citizens function in online, networked, liminal and alternative spaces? How do audiences of ‘non-political’ media spaces relate their experiences to politics? How are political parties and movements utilising audiences as co-creators of political communication and what are the consequences for democracy? With examples from the UK, USA, Holland, France, Germany, The Middle East, South Africa and Mexico, this innovative volume will be of interest to students and scholars of political science, marketing, journalism, cultural studies, public relations, media and international relations.

Understanding the USA

A Cross-cultural Perspective

Author: Peter Funke

Publisher: Gunter Narr Verlag

ISBN: 9783878083368

Category: Cross-cultural studies

Page: 324

View: 1493

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Understanding Social Media

How to Create a Plan for Your Business that Works

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 0749473576

Category: Business & Economics

Page: 304

View: 8845

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

The Media

An Introduction

Author: Daniele Albertazzi,Paul Cobley

Publisher: Routledge

ISBN: 1317865227

Category: Social Science

Page: 592

View: 4076

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Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.

Understanding the Backlash Against Affirmative Action

Author: John Fobanjong

Publisher: Nova Publishers

ISBN: 9781590330654

Category: Business & Economics

Page: 205

View: 8014

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Affirmative action remains one of the most divisive issues in America, remaining unsolved since the 1960s civil rights legislation. Though many works have attempted to solve the dilemma, none have tried to identify the underlying causes of the backlash against the policy. In order to understand affirmative action's future, one must understand its evolution, its opposition, and its application both in America and in other nations. In a multi-disciplinary approach, this book examines affirmative action from comparative, historical, policy, and sociological perspectives. Also included is a list of Supreme Court rulings on affirmative action.

Women and the Media

Diverse Perspectives

Author: Theresa Carilli,Jane Campbell

Publisher: University Press of America

ISBN: 9780761830405

Category: Social Science

Page: 283

View: 2586

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Women and the Media: Diverse Perspectives is an innovative collection of 19 descriptive and empirical articles examining media depictions and highlighting significant contributions. This anthology has a cultural focus and addresses issues of race, ethnicity, class, and sexuality. With this book, the editors initiate a global dialogue about women and the media, broaden an insular American perspective, and contribute to a growing body of scholarship.

Understanding Social Media

Author: Pamela Dell

Publisher: N.A

ISBN: 1474760228

Category:

Page: 32

View: 7125

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Everybody thinks they can handle social media. They're only on with their friends. Everything on social media is real. Except that it isn't. Easy-to-understand language, simple infographics, and evocative photos show kids what's real and what's fake on the various social media platforms, and how to tell the difference.

Social Media for Educators

Strategies and Best Practices

Author: Tanya Joosten

Publisher: John Wiley & Sons

ISBN: 1118237862

Category: Computers

Page: 144

View: 4369

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Praise for Social Media for Educators "At last, a book that provides a straightforward discussion ofthe pedagogical reasons to use social media, and how to effectivelyuse the tools to enhance learning experiences. A practicalmust-have!"—Rita-Marie Conrad, instructional strategist andtechnologist, Duke University School of Nursing; coauthor, Engagingthe Online Learner and The Online Teaching Survival Guide "This insightful and in-depth exploration effectively makes acase for embracing the best characteristics of social media tofoster deeper learning experiences, promote collaboration, andprovide timely feedback. This book is a can't-miss foreducators."—Amy M. Collier, associate director for technologyand teaching, Center for Teaching and Learning, StanfordUniversity "Thought about using social media in your online courses butdon't know where to begin? Joosten's comprehensive hands-on bookdescribes step-by-step how social media can add richness to yourcourse content and have a positive impact on student outcomes."—Rosemary Lehman and Simone ConceiÇão, eInterface;coauthors, Creating a Sense of Presence in Online Teaching andManaging Online Instructor Workload "Many faculty are hesitant to incorporate social media intotheir teaching for fear that it will be a distraction or too timeconsuming. Tanya Joosten has done a remarkable job outlining thebenefits—and considerations—of doing so. Faculty who readthis book will be able to make informed, educated decisions aboutthe best approach to take." —John Dolan, director, digitalmedia and pedagogy, College of the Liberal Arts, Penn StateUniversity Social Media for Educators This is a down-to-earth resource filled with strategies fordesigning learning activities that work toward specific outcomes.It illustrates the ways in which social media will improve learningand contains case studies that clearly demonstrate social media'sability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance