Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

McLuhan For Beginners

Author: W. Terrence Gordon

Publisher: Red Wheel/Weiser

ISBN: 1939994160

Category: Social Science

Page: 160

View: 5656

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Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

Media Research

Technology, Art and Communication

Author: Marshall McLuhan

Publisher: Routledge

ISBN: 1134393210

Category: Social Science

Page: 194

View: 1652

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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

The Medium Is the Massage

An Inventory of Effects

Author: Marshall McLuhan,Quentin Fiore

Publisher: Gingko Press

ISBN: 9781584234418

Category: Language Arts & Disciplines

Page: 160

View: 3741

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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

Empire and Communications

Author: Harold A. Innis

Publisher: Dundurn

ISBN: 1550026623

Category: Language Arts & Disciplines

Page: 287

View: 4663

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"Empire and Communications" is one of Innis's most important contributions to the debate about how media influences the development of consciousness and societies.-This is one of Innis's most important contributions to the debate about how media influences the development of consciousness and societies.

Culture Is Our Business

Author: Marshall McLuhan

Publisher: Wipf and Stock Publishers

ISBN: 1625648286

Category: Social Science

Page: 336

View: 5560

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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

On the Nature of Media

Essays in Understanding Media

Author: Marshall McLuhan

Publisher: Gingko Press

ISBN: 9781584235828

Category: Social Science

Page: 253

View: 9611

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Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.

Marshall McLuhan

Escape Into Understanding

Author: W. Terrence Gordon

Publisher: Gingko PressInc

ISBN: 9781584231448

Category: Biography & Autobiography

Page: 465

View: 7484

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More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.

Essential McLuhan

Author: Eric McLuhan,Frank Zingrone

Publisher: House of Anansi

ISBN: 9780887845659

Category: Social Science

Page: 416

View: 6873

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Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

War and Peace in the Global Village

Author: Marshall McLuhan,Quentin Fiore,Jerome Agel

Publisher: Gingko PressInc

ISBN: 9781584230748

Category: Philosophy

Page: 190

View: 746

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War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.

Software Takes Command

Author: Lev Manovich

Publisher: A&C Black

ISBN: 1623567459

Category: Social Science

Page: 357

View: 1460

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Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.

Discourse Networks 1800/1900

Author: Friedrich A. Kittler

Publisher: Stanford University Press

ISBN: 9780804720991

Category: Literary Criticism

Page: 459

View: 4950

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This is a highly original book about the connections between historical moment, social structure, technology, communication systems, and what is said and thought using these systems - notably literature. The author focuses on the differences between 'discourse networks' in 1800 and in 1900, in the process developing a new analysis of the shift from romanticism to modernism. The work might be classified as a German equivalent to the New Historicism that is currently of great interest among American literary scholars, both in the intellectual influences to which Kittler responds and in his concern to ground literature in the most concrete details of historical reality. The artful structure of the book begins with Goethe's Faust and ends with Valery's Faust. In the 1800 section, the author discusses how language was learned, the emergence of the modern university, the associated beginning of the interpretation of contemporary literature, and the canonization of literature. Among the writers and works Kittler analyzes in addition to Goethe's Faust are Schlegel, Hegel, E. T. A. Hoffman's 'The Golden Pot', and Goethe's Tasso.

Gramophone, Film, Typewriter

Author: Friedrich A. Kittler

Publisher: Stanford University Press

ISBN: 9780804732338

Category: History

Page: 315

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Part technological history of the emergent new media in the late 19th century, part theoretical discussion of the responses to these media—including texts by Rilke, Kafka, and Heidegger, as well as elaborations by Edison, Bell, Turing, and other innovators—this book analyzes this momentous shift using insights from Foucault, Lacan, and McLuhan.

Communication Ethics in Dark Times

Hannah Arendt's Rhetoric of Warning and Hope

Author: Ronald C. Arnett

Publisher: SIU Press

ISBN: 0809331330

Category: Language Arts & Disciplines

Page: 306

View: 2579

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Renowned in the disciplines of political theory and philosophy, Hannah Arendt’s searing critiques of modernity continue to resonate in other fields of thought decades after she wrote them. In Communication Ethics in Dark Times: Hannah Arendt’s Rhetoric of Warning and Hope, author Ronald C. Arnett offers a groundbreaking examination of fifteen of Arendt’s major scholarly works, considering the German writer’s contributions to the areas of rhetoric and communication ethics for the first time. Arnett focuses on Arendt’s use of the phrase “dark times” to describe the mistakes of modernity, defined by Arendt as the post-Enlightenment social conditions, discourses, and processes ruled by principles of efficiency, progress, and individual autonomy. These principles, Arendt argues, have led humanity down a path of folly, banality, and hubris. Throughout his interpretive evaluation, Arnett illuminates the implications of Arendt’s persistent metaphor of “dark times” and engages the question, How might communication ethics counter the tenets of dark times and their consequences? A compelling study of Hannah Arendt’s most noteworthy works and their connections to the fields of rhetoric and communication ethics, Communication Ethics in Dark Times provides an illuminating introduction for students and scholars of communication ethics and rhetoric, and a tool with which experts may discover new insights, connections, and applications to these fields. Top Book Award for Philosophy of Communication Ethics by Communication Ethics Division of the National Communication Association, 2013

Born Digital

How Children Grow Up in a Digital Age

Author: John Palfrey,Urs Gasser

Publisher: Basic Books

ISBN: 0465053920

Category: Social Science

Page: 352

View: 635

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From Cliché to Archetype

Author: Marshall McLuhan,Wilfred Watson

Publisher: Gingko PressInc

ISBN: 9781584230663

Category: Literary Criticism

Page: 171

View: 6159

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McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.

The Iron Whim

A Fragmented History of Typewriting

Author: Darren Sean Wershler-Henry

Publisher: Cornell University Press

ISBN: 9780801445866

Category: Literary Criticism

Page: 331

View: 3694

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The Iron Whim is an intelligent, irreverent, and humorous history of writing culture and technology. It covers the early history and evolution of the typewriter as well as the various attempts over the years to change the keyboard configuration, but it is primarily about the role played by this marvel in the writer's life. Darren Wershler-Henry populates his book with figures as disparate as Bram Stoker, Mark Twain, Franz Kafka, Norman Mailer, Alger Hiss, William Burroughs, J. G. Ballard, Jack Kerouac, Hunter S. Thompson, Northrop Frye, David Cronenberg, and David Letterman; the soundtrack ranges from the industrial clatter of a newsroom full of Underwoods to the more muted tapping and hum of the Selectric. Wershler-Henry casts a bemused eye on the odd history of early writing machines, important and unusual typewritten texts, the creation of On the Road, and the exploits of a typewriting cockroach named Archy, numerous monkeys, poets, and even a couple of vampires. He gathers into his narrative typewriter-related rumors and anecdotes (Henry James became so accustomed to dictating his novels to a typist that he required the sound of a randomly operated typewriter even to begin to compose). And by broadening his focus to look at typewriting as a social system as well as the typewriter as a technological form, he examines the fascinating way that the tool has actually shaped the creative process.With engaging subject matter that ranges over two hundred years of literature and culture in English, The Iron Whim builds on recent interest in books about familiar objects and taps into our nostalgia for a method of communication and composition that has all but vanished.

Media and the American Mind

From Morse to McLuhan

Author: Daniel J. Czitrom

Publisher: Univ of North Carolina Press

ISBN: 9780807841075

Category: Social Science

Page: 254

View: 7991

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In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments