The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1586485997

Category: Political Science

Page: 496

View: 5848

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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

Self and Society

Narcissism, Collectivism, and the Development of Morals

Author: Drew Westen

Publisher: Cambridge University Press

ISBN: 9780521317702

Category: Psychology

Page: 438

View: 5407

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The relation between individual and collective processes is central to the social sciences, yet difficult to conceptualize because of the necessity of crossing disciplinary boundaries. The result is that researchers in different disciplines construct their own implicit, and often unsatisfactory, models of either individual or collective phenomena, which in turn influence their theoretical and empirical work. In this book, Drew Westen attempts to cross these boundaries, proposing an interdisciplinary approach to personality, to culture, and to the relation between the two. Part I of the book sets forth a model of personality that integrates psychodynamic analysis with an understanding of cognitively mediated conditioning and social learning. In Part II, Westen offers a view of culture that blends symbolic and materialist modes of discourse, examining the role of both ideals and 'material' needs in motivating symbolic as well as concrete social structural processes. In Part III, he combines these models of personality and culture through an examination of cultural evolution and stasis, identity and historical change, and the impact of technological development on personality. Throughout the book, Westen provides reviews of the state of the art in a variety of fields, including personality theory, moral development, ego development, and culture theory. He also addresses and recasts central issues in psychology, sociology, anthropology, and social theory, such as the relations between emotion and cognition; social learning and psychodynamics; ideals and material forces; and individual and collective action. His book will appeal to students and scholars in all the social sciences, as well as to any reader concerned with understanding the relation between individuals and the world in which they live.

Summary: The Political Brain

Review and Analysis of Drew Westen

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2511002396

Category: Political Science

Page: 44

View: 6439

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The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”. This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America. Added-value of this summary: • Save time • Understand the role of emotion in making political decisions • Expand your knowledge of politics and psychology To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.

Words That Work

It's Not What You Say, It's What People Hear

Author: Frank Luntz

Publisher: Hachette Books

ISBN: 1401385745

Category: Language Arts & Disciplines

Page: 368

View: 3770

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

The Political Mind

A Cognitive Scientist's Guide to Your Brain and Its Politics

Author: George Lakoff

Publisher: Penguin

ISBN: 1440637830

Category: Psychology

Page: 320

View: 9524

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A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.

Political Psychology

Situations, Individuals, and Cases

Author: David Patrick Houghton

Publisher: Routledge

ISBN: 113505178X

Category: Political Science

Page: 330

View: 3413

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What shapes political behavior more: the situations in which individuals find themselves, or the internal psychological makeup---beliefs, values, and so on---of those individuals? This is perhaps the leading division within the psychological study of politics today. Political Psychology: Situations, Individuals, and Cases, 2nd edition, provides a concise, readable, and conceptually organized introduction to the topic of political psychology by examining this very question. Using this situationism--dispositionism framework—which roughly parallels the concerns of social and cognitive psychology—this book focuses on such key explanatory mechanisms as behaviorism, obedience, personality, groupthink, cognition, affect, emotion, and neuroscience to explore topics ranging from voting behavior and racism to terrorism and international relations. The new edition includes a new chapter on the psychology of the media and communication. Houghton has also updated the text to analyze recent political events such as the 2012 election, and to include up-and-coming research in the areas of neuroscience, behavioral economics, and more. Houghton's clear and engaging examples directly challenge students to place themselves in both real and hypothetical situations which involve intense moral and political dilemmas. This highly readable text will provide students with the conceptual foundation they need to make sense of the rapidly changing and increasingly important field of political psychology.

Sentimental Citizen

Emotion in Democratic Politics

Author: George E. Marcus

Publisher: Penn State Press

ISBN: 9780271045986

Category: Political Science

Page: N.A

View: 944

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Foxes in the Henhouse

How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out

Author: Steve Jarding,Dave "Mudcat" Saunders

Publisher: Simon and Schuster

ISBN: 0743288939

Category: Political Science

Page: 336

View: 853

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Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.

Attack the Messenger

How Politicians Turn You Against the Media

Author: Craig Crawford

Publisher: Rowman & Littlefield

ISBN: 9780742538177

Category: Language Arts & Disciplines

Page: 181

View: 4929

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Attack the Messenger is an objective look at the loss of public trust in the news media-and the resulting threat to American democracy. Biased, sloppy, and sometimes deceitful reporting is partly to blame, but this book primarily examines how politicians declared war on the media's role as an honest broker of information-and won. Craig Crawford takes readers who crave truth in news through the power struggle between the government and mainstream media, as well as directs them on how to avoid political propaganda and find the most reliable news sources.

Political Campaign Communication

Principles and Practices

Author: Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr.

Publisher: Rowman & Littlefield Publishers

ISBN: 144220673X

Category: Political Science

Page: 464

View: 2427

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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Routledge Handbook of Political Advertising

Author: Christina Holtz-Bacha,Marion R. Just

Publisher: Taylor & Francis

ISBN: 1317439783

Category: Political Science

Page: 418

View: 6883

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Political Animals

How Our Stone-Age Brain Gets in the Way of Smart Politics

Author: Rick Shenkman

Publisher: Basic Books

ISBN: 0465073824

Category: Political Science

Page: 336

View: 7070

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Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as bestselling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn’t because we aren’t smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today. Pop culture tells us we can trust our instincts. But science is demonstrating that when it comes to politics, our Stone Age brains can malfunction and misfire. Fortunately, we can learn to override our instincts and ensure that they work in our favor. Drawing on science, politics, and history, Shenkman explores the hidden reasons behind our political choices and uncovers the invisible forces that are truly responsible for victory or defeat at the ballot box.

The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1610396510

Category: Political Science

Page: 496

View: 8530

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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

Anger and Racial Politics

The Emotional Foundation of Racial Attitudes in America

Author: Antoine J. Banks

Publisher: Cambridge University Press

ISBN: 1107049830

Category: Political Science

Page: 220

View: 304

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Anger and Racial Politics examines the place of emotion in the scheme of politics and political preferences.

Don't Buy It

The Trouble with Talking Nonsense about the Economy

Author: Anat Shenker-Osorio

Publisher: PublicAffairs

ISBN: 1610391780

Category: Political Science

Page: 256

View: 9720

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After everything that's happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they're selling? According to political communications expert Anat Shenker-Osorio, it's all about language—and not just theirs, but ours. In Don't Buy It Shenker-Osorio diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is. Opening up the business section of most newspapers or flipping on cable news unleashes an onslaught of economic doomsaying that treats the economy as an ungovernable force of nature. Alternately, by calling the economy “unhealthy” or “recovering” as we so often do, we unconsciously give it the status of a living being. No wonder Americans become willing to submit to any indignity required to keep the economy happy. Tread lightly, we can't risk irritating the economy! Cutting through conservative myth-making, messaging muddles, and destructive misinformation, Shenker-Osorio suggests a new way to win the most important arguments of our day. The left doesn't have to self-destruct every time matters economic come to the fore—there are metaphors and frames that can win, and Shenker-Osorio shows what they are and how to use them. Don't Buy It is a vital handbook for seizing victory in the economic debate. In the end, it convincingly shows that radically altering our politics and policies for the better is a matter of first changing the conversation—literally.

Campaign Craft

The Strategies, Tactics, and Art of Political Campaign Management

Author: Michael John Burton,Daniel M. Shea

Publisher: Praeger Pub Text

ISBN: 9780313383434

Category: Political Science

Page: 250

View: 2590

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In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" persuadable voters in pursuit of victory. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways, becoming more professional and more technologically driven with each election cycle. Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested in the electoral process---campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication. Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach.

The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1586484257

Category: Political Science

Page: 457

View: 3063

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This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds

Jeremy Corbyn and the Strange Rebirth of Labour England

Author: Mark Seddon,Francis Beckett

Publisher: Biteback Publishing

ISBN: 178590423X

Category: Political Science

Page: 320

View: 3555

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Post-war Labour England wasn’t a bad place to live, but after Labour’s 2015 election defeat, the prospect of a healthier, happier and fairer country seemed more remote than ever. Who would have predicted that career backbencher and serial rebel Jeremy Corbyn would be the one to breathe new life into a near moribund Labour Party? Defying all odds, and most commentators and pollsters, Labour staged a remarkable comeback at the 2017 election. Love him or loathe him – and most people feel one way or the other – Corbyn represents a new hope, which everyone believed had been extinguished by the bitter hostility of the Thatcher era and the grubby triangulations of the Blair years. Almost uniquely amongst European social democratic parties, Corbyn’s party has rallied. It has turned its back on New Labour, membership is thriving and, at long last, the party is appealing to the young. Labour England wasn’t dead – it had merely been sleeping. In Jeremy Corbyn and the Strange Rebirth of Labour England, Francis Beckett and Mark Seddon offer an alternative and refreshing take on the sad fate of Labour England over the past four decades. They then turn their attention to the extraordinary reversal of fortunes of the Corbyn years, and to what a new Labour England might look like – with or without Corbyn.

The Victory Lab

The Secret Science of Winning Campaigns

Author: Sasha Issenberg

Publisher: N.A

ISBN: 0307954803

Category: Political Science

Page: 385

View: 7221

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An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.

Don't Think of an Elephant!

Know Your Values and Frame the Debate

Author: George Lakoff

Publisher: Chelsea Green Publishing

ISBN: 1603580166

Category: Political Science

Page: 144

View: 8823

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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.