The New Digital Age

Transforming Nations, Businesses, and Our Lives

Author: Eric Schmidt,Jared Cohen

Publisher: Vintage

ISBN: 030794705X

Category: Business & Economics

Page: 351

View: 9657

DOWNLOAD NOW »

Outlines a transformational vision of a connected world, drawing on expertise to address questions regarding power balances, the relationship between privacy and security, and the role of technology in combating or enabling terrorism.

The New Digital Age

Reshaping the Future of People, Nations and Business

Author: Eric Schmidt,Jared Cohen

Publisher: Alfred a Knopf Incorporated

ISBN: 0307957136

Category: Computers

Page: 315

View: 1122

DOWNLOAD NOW »

Outlines a transformational vision of a connected world, drawing on expertise to address questions regarding power balances, the relationship between privacy and security, and the role of technology in combating or enabling terrorism.

The New Digital Age

Reshaping the Future of People, Nations and Business

Author: Eric Schmidt,Jared Cohen

Publisher: N.A

ISBN: 9781848546226

Category: Computers

Page: 353

View: 3209

DOWNLOAD NOW »

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

The New Digital Age

Reshaping the Future of People, Nations and Business

Author: Eric Schmidt,Jared Cohen

Publisher: Hachette UK

ISBN: 1848546246

Category: Business & Economics

Page: 336

View: 5851

DOWNLOAD NOW »

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

The Alliance

Managing Talent in the Networked Age

Author: Reid Hoffman,Ben Casnocha

Publisher: Harvard Business Review Press

ISBN: 162527579X

Category: Business & Economics

Page: 224

View: 3308

DOWNLOAD NOW »

A New York Times Bestseller Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low. We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

Digital Governance

New Technologies for Improving Public Service and Participation

Author: Michael E. Milakovich

Publisher: Routledge

ISBN: 1136718974

Category: Political Science

Page: 376

View: 7950

DOWNLOAD NOW »

The application of digital information and communication technologies (ICTs) to reform governmental structures, politics, and public administration is widely and perhaps naively viewed as the twenty-first century "savior," the enlightened way to reinvigorate democracy and improve the quality of citizen services. In this timely and thorough analysis, Michael Milakovich examines the assumptions underlying the ‘e-government revolution’ in light of the financial exigencies facing many commercial enterprises, governments and other organizations. Computer-driven information and communications technologies are impacting all aspects of public sector service delivery worldwide and many governments are moving away from an agency-centric toward a more citizen-centric approach to offering online services. This book explores the transition from electronic government (e-gov) to digital or d-governance, emphasizing the importance of citizen participation and information technology to accomplish the change. The chapters concentrate on strategies for public administration organizational transformation and their implications for improved and measurable government performance. Digital self-governance is a broader umbrella-term referring to the networked extension of ICT relationships to include faster access to the web, mobile service delivery, networking, teleconferencing and use of multi-channel information technologies to accomplish higher-level two-way transactions. The shift from bureaucracy-centered to customer-centric service orientation is viewed as a means to restore public trust and improve service quality: Digital governance is the next step for governments at all levels to reduce costs, meet citizen expectations, and achieve economic recovery goals.

Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability

How to Transform and Lead in the Age of Creativity, Innovation and Sustainability

Author: Faisal Hoque,Drake Baer

Publisher: McGraw Hill Professional

ISBN: 0071831363

Category: Business & Economics

Page: 288

View: 5614

DOWNLOAD NOW »

Leadership. Creativity. Innovation. When you put it all together, EVERYTHING CONNECTS. The constant cascade of new technologies and social changes is creating a more empowered population. Workforces are increasingly dispersed, demanding of self-expression, and quite possibly disengaged. Within this topsy-turvy context, leaders must spark creativity, drive innovation, and ensure sustainability. What are the remedies? The newest problems of the world find solutions in the oldest and time-less practices such as mindfulness, authenticity, and perseverance—because Everything Connects. Everything Connects is a kaleidoscopic view of the way humans—by being able to think out of the box—have been able to achieve greatness for themselves, their organizations, and the world at large. It is your step-by-step guide for working with yourself and others—for meaningful success. Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that shows how to: Holistically connect the “when” and “what” with who you are Inspire and lead inside and outside of your organization Generate ideas, grounded decisions, and long-term value Part philosophy, part business, and part history, Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you’ll quickly discover that Everything Connects. This isn’t just a quick fix for your next financial quarter; this is how you succeed in the long run. It is a systemization of the best practices of spirituality and entrepreneurship—loaded with knowledge, humor, and humanity.

Our Modern Times

The New Nature of Capitalism in the Information Age

Author: Daniel Cohen

Publisher: MIT Press

ISBN: 9780262532631

Category: Political Science

Page: 126

View: 1499

DOWNLOAD NOW »

How information technology has replaced the work culture of paternalism and standardization with one of isolation and insecurity.

Civilization

The West and the Rest

Author: Niall Ferguson

Publisher: Penguin

ISBN: 0143122061

Category: History

Page: 402

View: 3765

DOWNLOAD NOW »

A history of Western civilization's rise to global dominance offers insight into the development of such concepts as competition, modern medicine, and the work ethic, arguing that Western dominance is being lost to cultures who are more productively utilizing Western techniques.

Globalization and Media

Global Village of Babel

Author: Jack Lule

Publisher: Rowman & Littlefield

ISBN: 1538106280

Category: Political Science

Page: 212

View: 7182

DOWNLOAD NOW »

The fully updated third edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively “smaller” as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a “global village.” Slowly, fitfully, his vision is being fulfilled. The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel—invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.

The Future of Nonprofits

Innovate and Thrive in the Digital Age

Author: David J. Neff,Randal C. Moss

Publisher: John Wiley & Sons

ISBN: 1118063813

Category: Business & Economics

Page: 246

View: 5283

DOWNLOAD NOW »

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Ethics in Information Technology

Author: George Reynolds

Publisher: Cengage Learning

ISBN: 1337405876

Category: Computers

Page: 50

View: 3921

DOWNLOAD NOW »

Develop a strong understanding of the legal, ethical, and societal implications of information technology with Reynolds' ETHICS IN INFORMATION TECHNOLOGY, 6E. The latest edition of this dynamic book provides up-to-date, thorough coverage of notable technology developments and their impact on business today. Readers examine issues surrounding professional codes of ethics, cyberattacks and cybersecurity, security risk assessment, privacy, electronic surveillance, freedom of expression, Internet censorship, protection and infringement of intellectual property, development of high-quality software systems, the impact of IT on society, social networking, and the ethics of IT corporations. Business vignettes, Critical-Thinking exercises, thought-provoking Cases and decision-making features prepare readers to make key business decisions and resolve ethical dilemmas in today’s workplace. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Future Humans

Inside the Science of Our Continuing Evolution

Author: Scott Solomon

Publisher: Yale University Press

ISBN: 0300208715

Category: Science

Page: 192

View: 5420

DOWNLOAD NOW »

Are humans still subject to the forces of evolution? An evolutionary biologist provides surprising insights into the future of Homo sapiens In this intriguing book, evolutionary biologist Scott Solomon draws on the explosion of discoveries in recent years to examine the future evolution of our species. Combining knowledge of our past with current trends, Solomon offers convincing evidence that evolutionary forces still affect us today. But how will modernization--including longer lifespans, changing diets, global travel, and widespread use of medicine and contraceptives--affect our evolutionary future? Solomon presents an entertaining and accessible review of the latest research on human evolution in modern times, drawing on fields from genomics to medicine and the study of our microbiome. Surprising insights, on topics ranging from the rise of online dating and Cesarean sections to the spread of diseases such as HIV and Ebola, suggest that we are entering a new phase in human evolutionary history--one that makes the future less predictable and more interesting than ever before.

Need, Speed, and Greed

How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems

Author: Vijay V. Vaitheeswaran

Publisher: Harper Collins

ISBN: 0062096710

Category: Business & Economics

Page: 304

View: 8074

DOWNLOAD NOW »

World-renowned economist Vijay V. Vaitheeswaran provides a deeply insightful, brilliantly informed guide to the innovation revolution now transforming the world. With echoes of Clayton Christensen’s The Innovator’s Dilemma, Tim Brown’s Change by Design, and Jared Diamond’s Guns, Germs, and Steel, Vaitheeswaran’s Need, Speed, and Greed introduces readers to the go-getters, imagineers, and visionaries now reshaping the global economy. Along the way, Vaitheeswaran teaches readers the skills they must develop to unleash their own inner innovator and reveals why America and other wealthy, privileged societies must embrace a path of inclusive growth and sustainability—or risk being left behind by history.

The Digital Divide

Arguments for and Against Facebook, Google, Texting, and the Age of Social Netwo rking

Author: Mark Bauerlein

Publisher: Penguin

ISBN: 1101547529

Category: Social Science

Page: 368

View: 1250

DOWNLOAD NOW »

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein. Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young. With The Dumbest Generation, Mark Bauerlein emerged as the foremost voice against the development of an overwhelming digital social culture. But The Digital Divide doesn't take sides. Framing the discussion so that leading voices from across the spectrum, supporters and detractors alike, have the opportunity to weigh in on the profound issues raised by the new media-from questions of reading skills and attention span, to cyber-bullying and the digital playground- Bauerlein's new book takes the debate to a higher ground. The book includes essays by Steven Johnson, Nicholas Carr, Don Tapscott, Douglas Rushkoff, Maggie Jackson, Clay Shirky, Todd Gitlin, and many more. Though these pieces have been previously published, the organization of The Digital Divide gives them freshness and new relevancy, making them part of a single document readers can use to truly get a handle on online privacy, the perils of a plugged-in childhood, and other technology-related hot topics. Rather than dividing the book into "pro" and "con" sections, the essays are arranged by subject-"The Brain, the Senses," "Learning in and out of the Classroom," "Social and Personal Life," "The Millennials," "The Fate of Culture," and "The Human (and Political) Impact." Bauerlein incorporates a short headnote and a capsule bio about each contributor, as well as relevant contextual information about the source of the selection. Bauerlein also provides a new introduction that traces the development of the debate, from the initial Digital Age zeal, to a wave of skepticism, and to a third stage of reflection that wavers between criticism and endorsement. Enthusiasms for the Digital Age has cooled with the passage of time and the piling up of real-life examples that prove the risks of an online-focused culture. However, there is still much debate, comprising thousands of commentaries and hundreds of books, about how these technologies are rewriting our futures. Now, with this timely and definitive volume, readers can finally cut through the clamor, read the the very best writings from each side of The Digital Divide, and make more informed decisions about the presence and place of technology in their lives.

Children of Jihad

A Young American's Travels Among the Youth of the Middle East

Author: Jared Cohen

Publisher: Penguin

ISBN: 9781592403240

Category: History

Page: 278

View: 3278

DOWNLOAD NOW »

Documents the author's travels to the Middle East in search of an understanding of radical Islamic violence, journeys during which he focused his research on Muslim youth and learned about his interviewees' perspectives and experiences at the risk of his own life.

The Hacked World Order

How Nations Fight, Trade, Maneuver, and Manipulate in the Digital Age

Author: Adam Segal

Publisher: PublicAffairs

ISBN: 161039416X

Category: Political Science

Page: 320

View: 4403

DOWNLOAD NOW »

In this updated edition of The Hacked World Order, cybersecurity expert Adam Segal offers unmatched insight into the new, opaque global conflict that is transforming geopolitics. For more than three hundred years, the world wrestled with conflicts between nation-states, which wielded military force, financial pressure, and diplomatic persuasion to create "world order." But in 2012, the involvement of the US and Israeli governments in Operation "Olympic Games," a mission aimed at disrupting the Iranian nuclear program through cyberattacks, was revealed; Russia and China conducted massive cyber-espionage operations; and the world split over the governance of the Internet. Cyberspace became a battlefield. Cyber warfare demands that the rules of engagement be completely reworked and all the old niceties of diplomacy be recast. Many of the critical resources of statecraft are now in the hands of the private sector, giant technology companies in particular. In this new world order, Segal reveals, power has been well and truly hacked.

Digital Destiny

How the New Age of Data Will Transform the Way We Work, Live, and Communicate

Author: Shawn DuBravac

Publisher: Simon and Schuster

ISBN: 162157380X

Category: History

Page: 350

View: 7385

DOWNLOAD NOW »

Our world is about to change. In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity. Beyond just hardware acquisition, the next decade will be defined by an all-digital lifestyle and the “Internet of Everything”—where everything, from the dishwasher to the wristwatch, is not only online, but acquiring, analyzing, and utilizing the data that surrounds us. But what does this mean in practice? It means that some of mankind’s most pressing problems, such as hunger, disease, and security, will finally have a solution. It means that the rise of driverless cars could save thousands of American lives each year, and perhaps hundreds of thousands more around the planet. It means a departure from millennia-old practices, such as the need for urban centers. It means that massive inefficiencies, such as the supply chains in Africa allowing food to rot before it can be fed to the hungry, can be overcome. It means that individuals will have more freedom in action, work, health, and pursuits than ever before.

The Driver in the Driverless Car

How Our Technology Choices Will Create the Future

Author: Vivek Wadhwa,Alex Salkever

Publisher: Berrett-Koehler Publishers

ISBN: 162656972X

Category: Business & Economics

Page: 240

View: 1970

DOWNLOAD NOW »

A computer beats the reigning human champion of Go, a game harder than chess. Another is composing classical music. Labs are creating life-forms from synthetic DNA. A doctor designs an artificial trachea, uses a 3D printer to produce it, and implants it and saves a child's life. Astonishing technological advances like these are arriving in increasing numbers. Scholar and entrepreneur Vivek Wadhwa uses this book to alert us to dozens of them and raise important questions about what they may mean for us. Breakthroughs such as personalized genomics, self-driving vehicles, drones, and artificial intelligence could make our lives healthier, safer, and easier. But the same technologies raise the specter of a frightening, alienating future: eugenics, a jobless economy, complete loss of privacy, and ever-worsening economic inequality. As Wadhwa puts it, our choices will determine if our future is Star Trek or Mad Max. Wadhwa offers us three questions to ask about every emerging technology: Does it have the potential to benefit everyone equally? What are its risks and rewards? And does it promote autonomy or dependence? Looking at a broad array of advances in this light, he emphasizes that the future is up to us to create—that even if our hands are not on the wheel, we will decide the driverless car's destination.

Managing Biotechnology

From Science to Market in the Digital Age

Author: Francoise Simon,Glen Giovannetti

Publisher: John Wiley & Sons

ISBN: 1119216176

Category: Business & Economics

Page: 312

View: 1524

DOWNLOAD NOW »

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models. JACQUALYN FOUSE, PhD, RETIRED PRESIDENT AND CHIEF OPERATING OFFICER, CELGENE “Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can–and must–apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system.” BRUCE DARROW, MD, PhD, CHIEF MEDICAL INFORMATION OFFICER, MOUNT SINAI HEALTH SYSTEM “Simon and Giovannetti have written an essential user’s manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds.” EMMANUEL BLIN, FORMER CHIEF STRATEGY OFFICER AND SENIOR VICE PRESIDENT, BRISTOL-MYERS SQUIBB “If you want to know where biopharma is going, read this book! Our industry is facing unprecedented opportunities driven by major scientific breakthroughs, while transforming itself to address accelerated landscape changes driven by digital revolutions and the emergence of value-based healthcare worldwide. In this ever-changing context, we all need to focus everything we do on the patients. They are why we exist as an industry, and this is ultimately what this insightful essay is really about.” JOHN MARAGANORE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ALNYLAM PHARMACEUTICALS “Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today’s innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book.”