Social Media

2017 Marketing Tools for Facebook, Twitter, Linkedin, Youtube, Instagram & Beyond

Author: Jason Mcdonald, Ph.d.,Jason McDonald Ph D

Publisher: Createspace Independent Publishing Platform

ISBN: 9781540807120

Category:

Page: 146

View: 757

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Social Media Marketing FREE Tools 2017 Edition of the Popular Social Media Marketing Toolbook Leverage ZERO COST tools to market your business on Social Media for free! FULLY updated for 2017! A best-selling social media marketing book of tools from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for business to find amazing free marketing opportunities. FREE Tools make it better still Used by Jason McDonald in his San Francisco Bay Area courses at the Bay Area Video Coalition, AcademyX, and Stanford Continuing Studies, this fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more. Whatever network you've identified your customers are on, this book will help you find cool tools to make your life so easy. How easy? So easy your boss will give you a raise, or if you're the boss, you'll make so much money you'll finally take that vacation you've been dreaming about for the last seventeen years. With up-to-date information for 2017 the SOCIAL MEDIA MARKETING TOOLBOOK includes - Content Marketing - Tools to Create & Curate Content Blogs - Become a Better Blogger Facebook - Friends, Family, Fun, & Facebook Marketing LinkedIn - Schmoozito Ergo Sum Google+ - Google's Troubled Baby Pinterest - Tools to 'Pin it to Win it' Instagram - A Picture is Worth a Thousand Words Twitter - Handles, Hashtags, Retweets & Twitter YouTube - The Video Revolution Local - Local Search Engine Optimization and Social Media Email Marketing - The Rodney Dangerfield of Social Media Bookmarking - Digg it & Reddit & Delicious Viral - If Sharing is Caring, Really Sharing is Viral Tools - Social Media Management Tools Monitoring - Content and Reputation Management Tools Conferences - Real World Events for Social Media Publications - Best SMM Publications & Blogs Books - Best Books on Social Media Marketing for Business Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies

Social Media

Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn, and Instagram

Author: Michael Richards

Publisher: Createspace Independent Publishing Platform

ISBN: 9781507764862

Category: Internet marketing

Page: 180

View: 4961

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Do You Want To Dominate Social Media? Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Find the answers to these questions inside.Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.

Social Media Marketing 2017

How to Use Social Media for Business

Author: Jason Mcdonald, Ph.d.,Jason McDonald Ph D

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539598145

Category:

Page: 280

View: 9810

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UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

Social Media

Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, Linkedin, Pinterest and Youtube

Author: John Williams

Publisher: Createspace Independent Publishing Platform

ISBN: 9781530429769

Category:

Page: 118

View: 2733

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Take your business to new heights with up-to-date social media marketing How can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.Tell your story and get your brands message across in a way that consumers enjoy and even look forward too.Develop the skills needed to turn media consumers into paying customersLearn the key demographics of each social media platform and how to use this to your advantageLearn how to target your marketing to very specific groups of people for increased engagement and conversionLearn how to improve your bottom line with more efficient marketing and cheaper customer acquisitionTake your business or brand to the Stratosphere!Ideal for businesses of all sizes, brands and even personal pages It's time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016! Grab "Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube" now and learn how to take your business to the next level.

SOCIAL MEDIA

Author: David Kelly

Publisher: Lulu.com

ISBN: 9781365385919

Category: Business & Economics

Page: 158

View: 3434

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Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Social Media for Social Good: A How-to Guide for Nonprofits

Author: Heather Mansfield

Publisher: McGraw Hill Professional

ISBN: 0071770992

Category: Business & Economics

Page: 256

View: 2169

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Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Social Media

How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, and LinkedIn

Author: Andy Anderson

Publisher: Createspace Independent Publishing Platform

ISBN: 9781532913303

Category:

Page: 122

View: 7868

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A Book That Actually Teaches You How to Market Your Business in Today's Online World? Yes - You can dramatically increase your client base with this amazing book! In this Expanded 2nd Edition of Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, & LinkedIn, you'll be taken through a step-by-step process on how to market your products and services on many popular sites and platforms: Facebook Twitter Instagram YouTube LinkedIn Pinterest Google+ and Tumblr! Social media marketing plays a huge role in modern business management. In this insightful book, you'll learn to build brand awareness, authority, and loyalty. You can increase your inbound website traffic, conversion rates, and market your products and services very inexpensively! Let Social Media take you by the hand and teach you many powerful methods of social media marketing, including up-and-coming options. With this thorough and insightful book, you have all the knowledge you need at your fingertips to thrive in the business world of today - and tomorrow! Don't wait another minute to grow your business to its truest potential - Read Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, & LinkedIn Today! You'll be so glad you gained this essential knowledge!

Profitable Social Media Marketing

How to Grow Your Business Using Facebook, Twitter, Instagram, Linkedin and More

Author: Tim Kitchen,Yvonne Ivanescu

Publisher: Createspace Independent Publishing Platform

ISBN: 9781519611925

Category: Customer services

Page: 334

View: 989

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***THE #1 DIGITAL MARKETING BESTSELLER NOW UPDATED - INCLUDES IN-DEPTH INSTRUCTIONS FOR FACEBOOK & INSTAGRAM ADVERTISING*** Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility. Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world's highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you're a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

Pinfluence

The Complete Guide to Marketing Your Business with Pinterest

Author: Beth Hayden

Publisher: John Wiley & Sons

ISBN: 1118414713

Category: Business & Economics

Page: 208

View: 1026

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How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

SEO Fitness 2017

The Seven Steps to Search Engine Optimization Success on Google

Author: Jason McDonald

Publisher: Createspace Independent Publishing Platform

ISBN: 9781540537690

Category: Google

Page: 246

View: 5645

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Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization 2017. Get the 2017 Updated Edition - understand the current Search Engine Algorithms Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value! The #1 Bestselling Workbook on Search Engine Optimization Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Rebate Offer - each SEO Book 2017 contains a $10 off survey offer. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of "The Seven Steps to SEO Fitness" to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2017 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017. Listed on many SEO book lists as one of the best books SEO books of 2017.

Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

Author: Olivier Blanchard

Publisher: Pearson Education

ISBN: 9780132678025

Category: Business & Economics

Page: 350

View: 7439

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Social Media Strategy

Marketing and Advertising in the Consumer Revolution

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield

ISBN: 1442251549

Category: Language Arts & Disciplines

Page: 256

View: 4352

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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Ultimate Guide to YouTube for Business

Author: The Staff of Entrepreneur Media, Inc.,Jason R. Rich

Publisher: Entrepreneur Press

ISBN: 1613083793

Category: Business & Economics

Page: N.A

View: 8380

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Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Your Strategy Needs a Strategy

How to Choose and Execute the Right Approach

Author: Martin Reeves,Knut Haanaes

Publisher: Harvard Business Review Press

ISBN: 1625275870

Category: Business & Economics

Page: 288

View: 3680

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You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Maximize Your Social

A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Author: Neal Schaffer

Publisher: John Wiley & Sons

ISBN: 1118756681

Category: Business & Economics

Page: 256

View: 4795

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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The Social Media Bible

Tactics, Tools, and Strategies for Business Success

Author: Lon Safko

Publisher: John Wiley & Sons

ISBN: 1118283457

Category: Business & Economics

Page: 640

View: 1123

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The go-to guide to social media skills, now in an updated andrevised Third Edition The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business,and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad,apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, andintegration Updates on Twitter and Yammer and new information onGoogle+ The latest in mobile marketing Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.

Thrive

The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

Author: Arianna Huffington

Publisher: Harmony

ISBN: 0804140855

Category: Biography & Autobiography

Page: 352

View: 8811

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In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world. Arianna Huffington's personal wake-up call came in the form of a broken cheekbone and a nasty gash over her eye--the result of a fall brought on by exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group--one of the fastest growing media companies in the world--celebrated as one of the world's most influential women, and gracing the covers of magazines, she was, by any traditional measure, extraordinarily successful. Yet as she found herself going from brain MRI to CAT scan to echocardiogram, to find out if there was any underlying medical problem beyond exhaustion, she wondered is this really what success feels like? As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success--money and power--has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters. Our current definition of success is, as Thrive shows, literally killing us. We need a new way forward. In a commencement address Arianna gave at Smith College in the spring of 2013, she likened our drive for money and power to two legs of a three-legged stool. They may hold us up temporarily, but sooner or later we're going to topple over. We need a third leg--a third metric for defining success--to truly thrive. That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success. They don't commemorate our long hours in the office, our promotions, or our sterling PowerPoint presentations as we relentlessly raced to climb up the career ladder. They are not about our resumes--they are about cherished memories, shared adventures, small kindnesses and acts of generosity, lifelong passions, and the things that made us laugh. In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritizing the demands of a career and raising two daughters--of juggling business deadlines and family crises, a harried dance that led to her collapse and to her "aha moment." Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplace, and our lives.