The SAGE Encyclopedia of Communication Research Methods

Author: Mike Allen

Publisher: SAGE Publications

ISBN: 1483381455

Category: Social Science

Page: 2064

View: 9026

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Research Methods for the Social Sciences

Author: Jerry Wellington,Marcin Szczerbinski

Publisher: A&C Black

ISBN: 0826485677

Category: Education

Page: 234

View: 2785

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Genuine one-stop resource including qualitative and quantitive research approaches covering multidisciplinary examples.

Communication Research

Techniques, Methods and Applications

Author: G. M. du Plooy

Publisher: Juta and Company Ltd

ISBN: 9780702156410

Category: Social Science

Page: 379

View: 9701

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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Doing Media Research

An Introduction

Author: Susanna Hornig Priest

Publisher: SAGE

ISBN: 1412960975

Category: Language Arts & Disciplines

Page: 248

View: 5875

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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 2310

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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

The SAGE Handbook of Communication and Instruction

Author: Deanna L. Fassett,John T. Warren

Publisher: SAGE

ISBN: 1412970873

Category: Education

Page: 471

View: 8860

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The SAGE Handbook of Communication and Instruction functions as a comprehensive resource for scholars, graduate students, and general readers interested in the intersections of communication and instruction, irrespective of paradigm, method, or disciplinary background. Each chapter selection in the Handbook roots contemporary work in disciplinary foundations and identifies avenues for future inquiry. Features & Benefits: - Compiles original research and reviews of research in the intersections of communication and instruction from key figures in the disciplines, not only helping readers see present and future trajectories in this area of inquiry in foundational lines of research but also providing a sense of how this area has grown along a series of different theoretical and methodological approaches - Helps readers identify avenues for research, in consultation with both key figures and innovators in this area of inquiry - Serves as the primary contemporary and multi-paradigmatic guide to the study of the intersections of communication and instruction, recognizing all paradigmatic approaches and methods as meaningful The Handbook will not only strengthen readers' interest in and comfort with different paradigmatic approaches to communication and instruction, but also make possible a generation of well-rounded, comprehensive, and effective researchers, capable of reading a broad array of work from a variety of approaches.

Fundamentals of Human Communication

Social Science in Everday Life

Author: Margaret DeFleur,Patricia Kearney,Melvin DeFleur,Timothy Plax

Publisher: McGraw-Hill Education

ISBN: 9780078036897

Category: Language Arts & Disciplines

Page: 512

View: 8906

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Fundamentals of Human Communication presents the basic theoretical and practical concepts of the human communication process. DeFleur uses a multidisciplinary approach, with a balance of innovative and traditional perspectives to give students the tools to communicate effectively in the workplace and in everyday situations

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

E-Relationship Marketing and Accessibility Perspectives

Author: Aiello, Lucia

Publisher: IGI Global

ISBN: 1466650087

Category: Business & Economics

Page: 486

View: 2548

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An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Research Methods in the Social Sciences

Author: Bridget Somekh,Cathy Lewin

Publisher: SAGE

ISBN: 1412933900

Category: Social Science

Page: 376

View: 8909

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A companion website is available for this text! "This book provides an excellent balance between theory and practical application in social research. The book works well to develop students' understanding of particular methods of inquiry, embedding them within "real world" settings. I envisage that it will help students to understand the nuances of particular approaches, the complimentarity of certain methods, and the areas of conflict/contention within social research in a way that overcomes the sometimes abstract nature of these discussions" - Dr Jon Tan, School of Education and Professional Training, Leeds Metropolitan University "This book unlocks all of the important areas of social science research in an easily digestible and stimulating style. Both students and supervisors in a range of disciplines will find this an excellent resource" - Fazal Rizvi, Professor in Educational Policy Studies at the University of Illinois at Urbana-Champaign Rather than being written by one or two `generalists', this innovative book is written by a large number of active researchers about their specialisms in methods/methodologies. The book introduces all the key qualitative and quantitative research methodologies and methods and seeks to draw readers into a community of researchers engaged in reflection on the research process. Included are narrative accounts of carrying out a research study that explore the way in which the research design and methods are shaped by the methodology, discussing problematic issues, and reflecting on the way in which knowledge and understanding develop. Aimed at researchers and postgraduate students, it will also be invaluable for students at masters level. Click on the companion website logo above to access additional resources and links to accompany each chapter in the book. "Research Methods in the Social Sciences is a valuable pedagogical tool. It is organized as a dialogue between theory and key concepts, and practice - stories from the field allowing novices and scholars alike to see how critical interpretive research is actually conducted" - Norman K Denzin, University of Illinois

Internet Research Methods

A Practical Guide for the Social and Behavioural Sciences

Author: Claire Hewson

Publisher: SAGE

ISBN: 9780761959205

Category: Social Science

Page: 155

View: 9716

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Offering a concise, comprehensive guide to conducting research on the Internet, this book provides a detailed explanation of all the main areas of Internet research. It distinguishes between primary research (using the Internet to recruit participants, to administer the research process and to collect results) and secondary research (using the Internet to access available material online). The book is designed for social science researchers and presents a user-friendly, practical guide that will be invaluable to both students and researchers who wish to incorporate the Internet into their research practice.

Mass Communication Research Methods

Author: Anders Hansen

Publisher: NYU Press

ISBN: 081473572X

Category: Business & Economics

Page: 350

View: 8265

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Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Replication research in the social sciences

Author: James William Neuliep

Publisher: Sage Publications, Inc

ISBN: 9780803940918

Category: Education

Page: 517

View: 7538

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This book is essential reading for anyone conducting research in the social and behavioural sciences. No other volume offers researchers such concise and authoritative information on replication and its importance in the furtherance of knowledge. The 36 chapters include discussions on replication in behavioural research, editorial bias against replication research, and the replication process in social research.

Inside Family Viewing (Routledge Revivals)

Ethnographic Research on Television's Audiences

Author: James Lull

Publisher: Routledge

ISBN: 1317908112

Category: Social Science

Page: 206

View: 7903

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First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

Qualitative Research and Hypermedia

Ethnography for the Digital Age

Author: Bella Dicks,Bruce Mason,Amanda Coffey,Paul Atkinson

Publisher: SAGE

ISBN: 1847877095

Category: Social Science

Page: 208

View: 5349

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Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia'. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the field of social research; - consider the implications of bringing multimedia into the forefront of qualitative research; - suggests new ways of observing and documenting a `technologised' and design-rich society; - enables the reader to use new technologies to handle and represent qualitative data; - unpacks the theoretical implications of writing and researching for the electronic screen

Media and Communication Research Methods

Author: Anders Hansen,David Machin

Publisher: Macmillan International Higher Education

ISBN: 1137272252

Category: Art

Page: 328

View: 7306

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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Sourcebook for Political Communication Research

Methods, Measures, and Analytical Techniques

Author: Erik P. Bucy,R. Lance Holbert

Publisher: Routledge

ISBN: 1135891044

Category: Political Science

Page: 608

View: 2859

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The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience. With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena

Paradigms and Phenomena

Author: Daniel, Ben Kei

Publisher: IGI Global

ISBN: 160960041X

Category: Computers

Page: 984

View: 3548

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"This book satisfies the need for methodological consideration and tools for data collection, analysis and presentation in virtual communities, covering studies on various types of virtual communities, making this reference a comprehensive source of research for those in the social sciences and humanities"--Provided by publisher.