Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 9943

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So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.

Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 359350507X

Category:

Page: 343

View: 4883

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Pre-Suasion

A Revolutionary Way to Influence and Persuade

Author: Robert Cialdini

Publisher: Simon and Schuster

ISBN: 1501109812

Category: Business & Economics

Page: 432

View: 6610

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Summary of Pre-Suasion

A Revolutionary Way to Influence and Persuade

Author: Book Summary

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539935834

Category:

Page: 64

View: 7165

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Pre-Suasion by Robert Cialdini | Book Summary The buying and selling of goods and services has grown at an alarming rate in recent years. With this growth comes an increase in the number of salespeople and people aspiring to become salespeople. This explosion of trade markets means that for anyone to make it, they will need to have the best skills in this field. The aim of any salesperson is to persuade a customer to buy a product from them. In this book, Robert Cialdini, a leading pioneer in research of the application of psychology and influence, talks about persuasion. Persuasion is a form of influence; with it, one can influence other people's beliefs, attitudes, intensions, and even behavior.The mastery of persuasion increases the probability of a salesperson getting an assent from a client, and brings an end to consumers falling for sales tricks designed to get them to buy stuff they don't need in the first place. Persuasion will make life better for most people by making them better suited to take advantage of life's opportunities, like convincing an interviewing panel that you are the right person for a certain job. Here Is A Preview Of What You'll Learn... PRE-SUASION: THE FRONTLOADING OF ATTENTION PRE-SUASION: An Introduction Privileged Moments The Importance of Attention ... Is Importance What's Focal Is Causal Commanders of Attention 1: The Attractors Commanders of Attention 2: The Magnetizers PROCESSES: THE ROLE OF ASSOCIATION The Primacy of Associations: I Link, Therefore I Think Persuasive Geographies: All the Right Places, All the Right Traces The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION Six Main Roads to Change: Broad Boulevards as Smart Shortcuts Unity 1: Being Together Unity 2: Acting Together Ethical Use: A Pre-Pre-Suasive Consideration Post-Suasion: Aftereffects The Book at A Glance Conclusion Final Thoughts Now What? Scroll Up and Click on "buy now with 1-Click" to Download Your Copy Right Now ************Tags: presuasion by cialdini, presuasion robert cialdini, persuasion book, negotiating, negotiation, business books, management books

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Book Review

Author: PCC

Publisher: PCC

ISBN: 8829503541

Category: Business & Economics

Page: N.A

View: 9684

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Summary Pre-suasion

A Revolutionary Way to Influence and Persuade

Author: Robert Cialdini,The Summary Guy

Publisher: Createspace Independent Publishing Platform

ISBN: 9781548487768

Category:

Page: 24

View: 8617

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Pre-Suasion: A Complete Summary! Pre-Suasion: A Revolutionary Way of Influence and Persuasion is a book written by social psychologist Robert Cialdini. Known as the "Godfather of Influence," he is also the author of the bestselling book Influence which is listed on Fortune magazine's 75 Smartest Business Books of All Time. His first work in over thirty years, Pre-Suasion tells us an artful way of capturing someone else's attention. Cialdini also shares some techniques that, if applied, will make someone an excellent persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. Pre-suasion also focuses on when to influence, rather than how. The time to beginning influencing people is before they realize they are being influenced. Here Is A Preview of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Pre-Suasion: A Revolutionary Way of Influence and Persuasion

Summary: Pre-Suasion

A Revolutionary Way to Influence and Persuade by Robert Cialdini

Author: Billionaire Publishing,30 Flip

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542708845

Category:

Page: 44

View: 3149

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Pre-suasion by Robert B. Cialdini - Book Summary - (With Bonus) Get the kindle version for Free when you purchase the paperback version Today! Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right. Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre Suasion, which is an insightful, timeless read that has already garnered many positive reviews. Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "YES." It is the key moment before the actual message is being delivered that prepares people to be receptive to the message. And that crucial moment, the small window of time is known as Pre-Suasion. This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself. It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is. Be prepared to be mind-blown by the lessons of this book. P.S. If you truly wish to gain Life Changing Persuasion Skills, this book is definitely the perfect book for you. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Have this Book Delivered to Your Doorstep Right Away!!

Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread

Author: Instaread

Publisher: Instaread

ISBN: 1683785371

Category: Study Aids

Page: 43

View: 4473

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Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Die Kunst des erfolgreichen Scheiterns

Was wir vom Dilbert-Erfinder lernen können

Author: Scott Adams

Publisher: Redline Wirtschaft

ISBN: 3864146771

Category: Self-Help

Page: 336

View: 9956

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Berühmt wurde er durch seine kultigen Dilbert-Comics und -Bücher, die den Wahnsinn im Büroalltag pointiert auf die Schippe nehmen und treffend skizzieren. Doch wie kam Scott Adams auf seinen Stoff, seine Geschichten und seine Figuren? Und wie konnte er mit einem mundlosen Cartoon-Helden so erfolgreich werden? Die Antworten liegen in seiner eigenen Lebensauffassung, die er hier schildert. Und so beschreibt Adams mit dem für ihn typischen Humor, worin er überall gescheitert ist und welche Lehre er für sich daraus zog: Ziele sind etwas für Versager und nur Systeme machen einen zum Sieger. Ein Beispiel: Abnehmen zu wollen, ist ein Ziel. Aber sich gesünder zu ernähren, ist ein System. Diese und viele andere Einsichten führten Adams über viele spannende Umwege letztendlich zu seinem Welterfolg. Eine vergnügliche Geschichte über eine ungewöhnliche Laufbahn – nicht nur für Dilbert-Fans ein Muss, sondern für jeden, der herausfinden möchte, wie auch ein Versager erfolgreich sein kann!

Pre-suasión

Un método revolucionario para influir y persuadir

Author: Robert Cialdini

Publisher: CONECTA

ISBN: 8416883068

Category: Business & Economics

Page: 496

View: 3050

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Un método revolucionario para influir y persuadir. La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante. Ese instante puede hacer que el público se muestre más receptivo y, de este modo, la persuasión óptima solo se obtiene con una óptima «pre-suasión». Para persuadir, lo único que necesita el comunicador es redirigir la atención del público antes de una acción relevante para que este le diga «¡Sí!». Con solidez científica, Cialdini muestra cómo escoger no solo lo que vamos a decir, sino cuándo lo vamos a hacer y cómo atraer esa atención de una forma ética. Con Pre-suasión los lectores aprenderán a aprovechar el momento oportuno para ganar influencia y a conservarla. Reseñas: «Pre-suasión está destinado a convertirse inmediatamente en un clásico.» Forbes.com «Mi impresión sobre este libro se resume en una palabra: persuasor.» The Wall Street Journal «Un libro que recomendaré durante años.» Amy Cuddy, profesora asociada de Administración de empresas de la Harvard Business School y autora de El poder de la presencia «Una lectura fascinante sobre cómo el motor más importante de la persuasión no son las palabras que elegimos sino cómo las presentamos antes.» Adam Grant, profesor de Management y Psicología en The Wharton School y autor de Dar y recibir

Das Black-Box-Prinzip

Warum Fehler uns weiterbringen

Author: Matthew Syed

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423430656

Category: Psychology

Page: 360

View: 9327

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Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.

Summary: Pre-Suasion

A Revolutionary Way to Influence and Persuade

Author: Abbey Beathan

Publisher: N.A

ISBN: 9781722399856

Category:

Page: 76

View: 1976

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Pre-Suasion: Channeling Attention for Change by Robert Cialdini Ph.D | Book Summary | Abbey Beathan (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link: http://amzn.to/2FtDgSk) A master pre-suader is here to teach you the hack to get your way in any negotiation. In Pre-Suasion, Robert Cialdini talks about an interesting approach to negotiation. The fact that the message you want to deliver is not that important, the most relevant part of any negotiation is the moment just before delivering said message. In that time frame, it is your chance to strike and to use the techniques explained in this book to come out of the negotiation with a victory smile on your face. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "You use your cuts to get people to swing attention to the parts of your message you really want them to focus on." - Robert B. Cialdini Become a pre-suader learning from the best of the best in negotiations, social psychologist Robert Cialdini who has years of experiences as a pre-suader and has obtained espectacular results. In Pre-suasion you'll learn about how to redirect the audience's focus of attention before a relevant action thus changing their state of mind which is the key to victory. Are you ready to become a rockstar pre-suader? With Cialdini, you'll learn to make your move in just the right moment and say just the right things to come out on top of a negotiation. P.S. Pre-suasion is an extraordinary book meant to teach you the best method of negotiation that is currently being practiced. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before FREE 2 Page Printable Summary BONUS for you to paste in on your office, home etc Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2FtDgSk "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Summary of Pre-Suasion

By Robert Cialdini - Includes Key Takeaways and Analysis

Author: Fastreads

Publisher: Createspace Independent Publishing Platform

ISBN: 9781540312129

Category:

Page: 24

View: 8408

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"What we present first changes the way people experience what we present to them next." - Robert Cialdini "In deciding whether a possibility is correct, people typically look for hits rather than misses; for confirmations of the idea rather than for dis-confirmations." - Robert Cialdini "Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made." - Robert Cialdini "Anything that draws focused attention to itself can lead observers to overestimate its importance." - Robert Cialdini What Will You Learn from Reading This Book? The secrets to "priming" someone to give you the response you want--even when they have no idea it's happening An understanding of the six keys of achieving influence from Robert's first book, and an additional one he's learned about since The secrets to the success behind palm readers and fortune tellers An understanding of why where you work will have a big impact on what you can achieve The best ways to direct focus to what's important in order to persuade someone to agree with you Knowledge of how to create a bonding sense of unity between you and the person you are talking to will make you far more successful in persuading them to your side An understanding of why placing key information in the forefront of people's minds, allows you to (often unintentionally) convince them to chose the result you are seeking The ways that you can persuade people to your side without directly manipulating them ***Don't miss Cialdiani's long anticipated follow-up to his blockbuster book: "Influence." Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.*** Own Your Copy Today!

Das Harvard-Konzept

Die unschlagbare Methode für beste Verhandlungsergebnisse

Author: Roger Fisher,William Ury,Bruce Patton

Publisher: Campus Verlag

ISBN: 359342990X

Category: Business & Economics

Page: 306

View: 6901

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»Das Harvard-Konzept« gilt als das Standardwerk zum Thema Verhandeln – heute genauso wie vor 30 Jahren. Ob Gehaltsverhandlungen mit dem Chef, Tarifverhandlungen der Gewerkschaften, politische Konflikte auf höchster Ebene: Für Praktiker sämtlicher Berufsgruppen hat sich das sachbezogene Verhandeln als die wirksamste Methode bewährt, um Differenzen auszuräumen und zu einer gemeinsamen, bestmöglichen Lösung zu finden. Anlässlich des Jubiläums der deutschsprachigen Ausgabe erscheint es hier in einer attraktiven Sonderausgabe.

Die Psychologie des Überzeugens

ein Lehrbuch für alle, die ihren Mitmenschen und sich selbst auf die Schliche kommen wollen

Author: Robert B. Cialdini

Publisher: N.A

ISBN: 9783456848341

Category:

Page: 371

View: 6473

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Welche Faktoren bringen uns dazu, das zu tun, was andere von uns wollen? Und welche Techniken machen von diesen Faktoren am wirksamsten Gebrauch? In seinem Bestseller “Die Psychologie des Überzeugens” beschäftigt sich Robert B. Cialdini - der zunächst in den Bereichen Verkauf, Fundraising und Werbung praktische Erfahrungen sammelte und heute Professor für Sozialpsychologie ist - mit Theorie und Praxis des Überzeugens. Frühere Ausgaben des Buches wurden für ihre gute Lesbarkeit, ihre praktischen Anregungen sowie ihre wissenschaftliche Genauigkeit hoch gelobt und haben eine große Leserschaft unter Wirtschaftsfachleuten, Fundraising-Spezialisten und Menschen mit Interesse an Psychologie gefunden. Die vorliegende Neuausgabe enthält: - doppelt so viele Berichte von Leserinnen und Lesern über deren persönliche Erfahrungen mit den im Buch beschriebenen Prinzipien - neue Beispiele aus den Bereichen Populärkultur und neue Technologien sowie - mehr darüber, wie Gesetzmäßigkeiten der Beeinflussung in unterschiedlichen Kulturen zum Ausdruck kommen.

Überzeugt!

Wie Sie Kompetenz zeigen und Menschen für sich gewinnen

Author: Jack Nasher

Publisher: Campus Verlag

ISBN: 3593398222

Category: Psychology

Page: 256

View: 8125

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EINFACH BEEINDRUCKEN Beruflicher Erfolg hängt zum größten Teil von Kompetenz ab. Allerdings zählt Ihre wahrgenommene Kompetenz dabei mehr als Ihre tatsächliche. Das bedeutet nicht, dass Sie Ihr Abschlusszeugnis verbrennen können. Sondern dass Sie bewusster daran arbeiten sollten, wie andere - Kunden, Vorgesetzte oder Kollegen - Sie wahrnehmen. Tatsächlich sind Menschen miserabel darin, die Kompetenz anderer zu bewerten. Denn sie fällen ihr Urteil nicht auf Basis von Fakten, sondern Eindrücken. Und diese können Sie steuern! Verbale und nonverbale Kommunikation sind hier nur die halbe Miete: Zum echten Gewinner wird, wer psychologische Effekte und Phänomene nutzt, um sein Standing zu verbessern. Jack Nasher hat die wirkungsvollsten für Sie zusammengetragen. Einfach beeindruckend!