Meatball Sundae

How new marketing is transforming the business world (and how to thrive in it)

Author: Seth Godin

Publisher: Hachette UK

ISBN: 074812926X

Category: Business & Economics

Page: 256

View: 9188

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What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

Summary: Meatball Sundae

Review and Analysis of Godin's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2511019612

Category: Business & Economics

Page: 15

View: 5960

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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.

Marketing 2.0

Bridging the Gap Between Seller and Buyer Through Social Media Marketing

Author: Bernie Borges

Publisher: Wheatmark, Inc.

ISBN: 1604942886

Category: Customer relations

Page: 299

View: 7080

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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Public Relations - Praxisbuch

Author: Dieter Georg Herbst

Publisher: BookRix

ISBN: 3736884001

Category: Business & Economics

Page: 244

View: 2597

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Für einen praxisnahen, aktuellen Einblick: Public Relations zeigt, was Öffentlichkeitsarbeit leisten kann. Die Leser/innen lernen dabei, wie sich zukunftsfähige Kommunikationsziele ermitteln, in Public Relations umsetzen und überprüfen lassen. Das in 4., aktualisierter Auflage erschienene Standardwerk hilft Einsteigern und PR-Profis aus Unternehmen, Vereinen und anderen Organisationen. Mit konkreten Tipps: von Themen der Imagebildung und -messung bis hin zur Frage, wie sich ein Pressetext optimal formulieren lässt.

Internet Marketing

An Hour a Day

Author: Matt Bailey

Publisher: John Wiley & Sons

ISBN: 9781118087220

Category: Computers

Page: 608

View: 5154

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Proven, task-based approach to developing winning internetmarketing campaigns If you've been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing: SEO,website optimization, integration of social media and blogs, andpay-per-click strategies. Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need. Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-daytasks Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!

Successful Marketing Strategies for Nonprofit Organizations

Winning in the Age of the Elusive Donor

Author: Barry J. McLeish

Publisher: John Wiley & Sons

ISBN: 9780470925539

Category: Business & Economics

Page: 288

View: 1336

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

11 Rules for Creating Value in the Social Era

Author: Nilofer Merchant

Publisher: Harvard Business Press

ISBN: 1422190145

Category: Business & Economics

Page: 88

View: 5396

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The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working

Forbes

Author: Bertie Charles Forbes

Publisher: N.A

ISBN: N.A

Category: Business

Page: N.A

View: 4950

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Web 2.0 and Beyond

Understanding the New Online Business Models, Trends, and Technologies

Author: Tom Funk

Publisher: Praeger Publishers

ISBN: 9780313351877

Category: Business & Economics

Page: 172

View: 5575

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A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.

Encyclopedia of Management

Author: N.A

Publisher: Gale / Cengage Learning

ISBN: 9781414406916

Category: Business & Economics

Page: 1065

View: 6598

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Covers numerous topics in management theories and applications, such as aggregate planning, benchmarking, logistics, diversification strategy, non-traditional work arrangements, performance measurement, productivity measures, supply chain management, and much more.

e-Publicité

Les fondamentaux

Author: Jacques Digout,Jean-Marc Decaudin

Publisher: Dunod

ISBN: 2100567977

Category: Business & Economics

Page: 512

View: 1515

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Cet ouvrage entend s'installer comme LE guide de référence de l'e-publicité. Dans un panorama exhaustif des dernières pratiques, illustré de nombreux exemples, études de cas, témoignages d'acteurs... il entend offrir en 11 chapitres une vision complète, de la conception à la réalisation d'un projet d'e-publicité. Il aborde aussi bien les différents modèles économiques que les métiers de l'e-publicité sans oublier l'ensemble des ressources publicitaires disponibles sur le Net. Ne sont pas oubliés les médias sociaux, les téléphones mobiles ainsi que les jeux vidéos. Son but est de répondre aux questions pourquoi, où, comment, avec qui réaliser une e-campagne publicitaire. Rédigé par des spécialistes reconnus, Jacques Digout est également conseil en marketing, il a été réalisé en étroite collaboration avec l'Interactive Advertising Bureau France.

Purple Cow.

So infizieren Sie Ihre Zielgruppe durch Virales Marketing.

Author: Seth Godin

Publisher: N.A

ISBN: 9783593374277

Category:

Page: 202

View: 466

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Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe

Author: Robert Knappe

Publisher: Springer-Verlag

ISBN: 3834989819

Category: Business & Economics

Page: 270

View: 6944

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Robert Knappe untersucht die Möglichkeiten und Grenzen dreier betriebswirtschaftlicher Instrumente des New Public Managements in Kulturbetrieben: externes und internes Rechnungswesen, insbesondere Einführung von Doppik, Kosten- und Leistungsrechnung sowie Controlling, und Personalmanagement.elevanz.