Why is intercultural communication regarded as being so important in our modern world?

Author: Tilman Baur

Publisher: GRIN Verlag

ISBN: 3640537572

Category:

Page: 40

View: 3062

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Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: In a more and more globalized world, it has become crucial to be able to communicate efficiently with business partners around the world. In order to do so, however, we need to understand foreign cultures on different levels. The essay's focus lies not only on theories that explain cultures, but also provides methods and practical tools that help us to deal with representatives of foreign cultures, understand what drives them and what different perspectives on the world they may entertain. Some questions answered in the essay include: - What are intercultural communication, intercultural awareness and intercultural competence? - How can different cultures (and their respective communication patterns) be analysed? - Why has intercultural communication become so important in our modern world? - Examples of how representatives of different cultures perceive certain situations/attitudes/values differently and reasons for this phenomenon. - How can intercultural communication be used effectively and efficiently? - How could intercultural communication influence business negotiations?

Handbook of Intercultural Communication

Author: Helga Kotthoff,Helen Spencer-Oatey

Publisher: Walter de Gruyter

ISBN: 3110198584

Category: Language Arts & Disciplines

Page: 582

View: 7925

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In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Intercultural Communication

A Practical Guide

Author: Tracy Novinger

Publisher: University of Texas Press

ISBN: 9780292755710

Category: Social Science

Page: 210

View: 1249

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Publisher Fact Sheet This book provides an effective approach to intercultural communication between any two cultures, with particular examples from the U.S. & Mexico, & demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business & social relationships.

Intercultural Communication and International Marketing: Corporate Advertising on the Internet

Author: Natalia Magiati

Publisher: GRIN Verlag

ISBN: 363845830X

Category: Business & Economics

Page: 120

View: 1006

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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

Intercultural Communication

A Contextual Approach

Author: James W. Neuliep

Publisher: SAGE Publications

ISBN: 1506361862

Category: Language Arts & Disciplines

Page: 528

View: 8437

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In the fully updated Seventh Edition of Intercultural Communication: A Contextual Approach, bestselling author James W. Neuliep provides a clear contextual model (visually depicted by a series of concentric circles) for examining communication within cultural, microcultural, environmental, sociorelational, and perceptual contexts. Students are first introduced to the broadest context—the cultural component of the model—and progress chapter by chapter through the model to the most specific dimensions of communication. Each chapter focuses on one context and explores the combination of factors within that context, including setting, situation, and circumstances. Highlighting values, ethnicity, physical geography, and attitudes, the book examines means of interaction, including body language, eye contact, and exchange of words, as well as the stages of relationships, cross-cultural management, intercultural conflict, and culture shock.

Cross-Cultural and Intercultural Communication

Author: William B. Gudykunst

Publisher: SAGE

ISBN: 9780761929000

Category: Language Arts & Disciplines

Page: 302

View: 6782

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This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of cross-cultural and intercultural communication. With an expanded forward by William Gudykunst it is an invaluable resource for students and lecturers of communications studies.

Intercultural communication competence

Author: Richard Lee Wiseman,Jolene Koester

Publisher: Sage Publications, Inc

ISBN: 9780803947191

Category: Language Arts & Disciplines

Page: 255

View: 6717

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Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication "The editors should be commended, as the volume presents the latest thinking and research from scholars within the intercultural field and, more broadly, from the speech communication discipline. For those interested in learning more about various communication-based theories and approaches to the study of intercultural competence I highly recommend they take a close look at this book. I found the introductory chapter by Koester, Wiseman, and Sanders extremely valuable in integrating the various perspectives represented by the authors. Their discussion of the starting points for the study of the intercultural communication competence. . . was very well written. Part I focused on conceptual issues, and it includes and excellent review article by Judith Martin about the various approaches taken in the study of intercultural communication competence. William Gudykunst's anxiety/uncertainty management chapter is perhaps the clearest and most practical extension to date of his extensive theoretical research program on uncertainty and anxiety reduction processes. It is tightly written with examples and elaborated explanations of key constructs that relate to intercultural effectiveness. I found this chapter [Myron Lustig and Brian Spitzberg's methodological concerns relevant to the study of intercultural communication competence] to be one of the most targeted analyses of research methods for examining communication competence within the distinctly different intercultural arena. This chapter provides a blueprint for research design decision making on studying the difficult phenomenon of intercultural communication competence. . . .Donal Carbaugh's ethnographic approach for identifying the verbal means and meanings in social interaction is exciting, creative, insightful, and practical. I highly recommend Intercultural Communication Competence for a graduate-level theory course in intercultural communication and, more generally, for any course that focuses on cross-cultural interaction. Further, this book would be a welcome addition for a graduate-level intercultural research course.Overall, Wiseman and Koester have edited a high-quality intercultural book that focuses on a complex communication phenomenon. I urge anyone interested in this important topic to read Intercultural Communication Competence. --Mitchell R. Hammer, The American University, International Journal of Intercultural Relations Contemporary societies have witnessed the greatest migration of human populations in recorded history. Accordingly, interactions among citizens of these societies are becoming increasingly intercultural. By gathering the most current research, theories, and methods from the leading scholars in the field, Intercultural Communication Competence is the state-of-the-art study on intercultural communication competence and effectiveness. Part I analyzes the conceptual decisions made in intercultural communication competence research by examining decisions regarding conceptualization, operationalization, research design, and sampling. In Part Two, the contributors present four different theoretical orientations while illustrating how each person's theoretical bias directs the focus of research. The essays in the final section examine both qualitative and quantitative approaches to intercultural communication competence research. With exemplary conceptual and empirical studies, scholars, researchers, teachers, and students alike will find a wealth of information in this tightly edited book.

Introducing Language and Intercultural Communication

Author: Jane Jackson

Publisher: Routledge

ISBN: 1317908368

Category: Language Arts & Disciplines

Page: 414

View: 3742

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Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.

Intercultural Communication: A Reader

Author: Larry A. Samovar,Richard E. Porter,Edwin R. McDaniel,Carolyn Sexton Roy

Publisher: Cengage Learning

ISBN: 1285077393

Category: Performing Arts

Page: 528

View: 3662

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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles-some commissioned solely for this text-that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Intercultural Communication

Pragmatics, Genealogy, Deconstruction

Author: Robert E. Young

Publisher: Multilingual Matters

ISBN: 9781853592867

Category: Social Science

Page: 214

View: 316

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Critically surveys the contemporary theories of intercultural communication, advocates a synthesis based on postmodernism, and suggests approaches for social workers, teachers, paramedical workers nurses, lawyers, doctors, and others who have professional contacts with people from different cultures. Argues not only that we can find a common ground for understanding while preserving genuine difference and diversity, but also that we must in order to avoid on the one hand a uniform worldwide cultureless society or on the other, misunderstanding growing into constant warfare. Annotation copyright by Book News, Inc., Portland, OR

Intercultural Communication: A Critical Introduction

Author: Ingrid Piller

Publisher: Edinburgh University Press

ISBN: 0748688323

Category: Language Arts & Disciplines

Page: 208

View: 4376

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Combining perspectives from discourse analysis and sociolinguistics, this introduction provides students with a comprehensive, up-to-date and critical overview of the field of intercultural communication.Ingrid Piller explains communication in context using two main approaches.The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.Linguistics students will find this book a useful tool for studying language and globalization as well as applied linguistics.

Intercultural Communication

A Discourse Approach

Author: Ron Scollon,Suzanne B. K. Scollon,Rodney H. Jones

Publisher: John Wiley & Sons

ISBN: 0470656409

Category: Language Arts & Disciplines

Page: 311

View: 2137

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The third edition of this lively introduction serves as a guide to the main concepts and problems of intercultural communication. As the field has evolved, new trends and directions in research have emerged; this fully revised edition explores many of these while maintaining the core of the classic book. The volume includes a new chapter devoted to "Forms of Discourse," which examines how different modes and media, such as the internet, affect intercultural communication. Expanded discussions on advances in information technology, gender discourse, and sexuality are also included, as are discussions of core areas of interest such as the discourse of corporations and professional organizations and intergenerational discourse. In the revision, the authors have also made changes designed to integrate the book fully within the classroom, including end-of-chapter discussion questions, further references, and a "Researching Interdiscourse Communication" section for student projects. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource.

Intercultural Communication

A Critical Introduction

Author: Ingrid Piller

Publisher: Edinburgh University Press

ISBN: 0748632840

Category: Language Arts & Disciplines

Page: 197

View: 7934

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Case studies from around the world.

Intercultural Communication

Globalization and Social Justice

Author: Kathryn Sorrells

Publisher: SAGE Publications

ISBN: 1483324826

Category: Language Arts & Disciplines

Page: 336

View: 7279

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Intercultural Communication: Globalization and Social Justice, Second Edition, introduces students to the study of communication among cultures within the broader context of globalization. Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Based on a framework that promotes critical thinking, reflection, and action, this text takes a social justice approach that provides students with the skills and knowledge to create a more equitable world through communication. Loaded with new case studies and contemporary topics, the Second Edition has been fully revised and updated to reflect the current global context, emerging local and global issues, and more diverse experiences.

Module 4: Intercultural Communication for Business

Author: James O'Rourke,Elizabeth Tuleja

Publisher: Cengage Learning

ISBN: 0324584202

Category: Business & Economics

Page: 192

View: 6979

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INTERCULTURAL COMMUNICATION FOR BUSINESS, Second Edition, examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change, and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally. Throughout the text, emphasis is placed on understanding eight dimensions of culture: context, identity, learning, environment, change, time, authority, and achievement. The text begins by providing a foundation for understanding cultural perceptions and stereotypes, and then focuses on understanding frames of reference; language codes, symbols, and context; and verbal and non-verbal communication. Next, it highlights issues of cultural identity regarding individual and collective identity, and examines the effects of culture on power and authority. Finally, it provides practical applications for intercultural communication. This book can be bundled or customized with any of the O'Rourke Modules or with any of our best-selling Business Communication books. Cases and solutions will be posted online. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Handbook of International and Intercultural Communication

Author: William B. Gudykunst,Bella Mody

Publisher: SAGE

ISBN: 9780761920908

Category: Language Arts & Disciplines

Page: 606

View: 1445

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This Second Edition illustrates how the field is composed and looks at how it has grown. The four parts examine cross-cultural communication; intercultural communication; international communication; and development communication. Each part begins with a chapter on theories and closes with one on issues. This Edition is thoroughly revised and reorganized with expanded coverage of international, development, and cross-cultural communication and new chapters.