Why is intercultural communication regarded as being so important in our modern world?

Author: Tilman Baur

Publisher: GRIN Verlag

ISBN: 3640537572


Page: 40

View: 6282


Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: In a more and more globalized world, it has become crucial to be able to communicate efficiently with business partners around the world. In order to do so, however, we need to understand foreign cultures on different levels. The essay's focus lies not only on theories that explain cultures, but also provides methods and practical tools that help us to deal with representatives of foreign cultures, understand what drives them and what different perspectives on the world they may entertain. Some questions answered in the essay include: - What are intercultural communication, intercultural awareness and intercultural competence? - How can different cultures (and their respective communication patterns) be analysed? - Why has intercultural communication become so important in our modern world? - Examples of how representatives of different cultures perceive certain situations/attitudes/values differently and reasons for this phenomenon. - How can intercultural communication be used effectively and efficiently? - How could intercultural communication influence business negotiations?

Intercultural Communication: A Reader

A Reader

Author: Larry A. Samovar,Richard E. Porter,Edwin R. McDaniel

Publisher: Cengage Learning

ISBN: 0495554189

Category: Social Science

Page: 496

View: 2553


This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effecti

Handbook of Intercultural Communication

Author: Helga Kotthoff,Helen Spencer-Oatey

Publisher: Walter de Gruyter

ISBN: 3110198584

Category: Language Arts & Disciplines

Page: 582

View: 1205


In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Intercultural Communication and International Marketing: Corporate Advertising on the Internet

Author: Natalia Magiati

Publisher: GRIN Verlag

ISBN: 363845830X

Category: Business & Economics

Page: 120

View: 1334


Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

Introducing Language and Intercultural Communication

Author: Jane Jackson

Publisher: Routledge

ISBN: 1317908368

Category: Language Arts & Disciplines

Page: 414

View: 9773


Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.

Theorizing About Intercultural Communication

Author: William B. Gudykunst

Publisher: SAGE

ISBN: 0761927492

Category: Language Arts & Disciplines

Page: 480

View: 9700


In Theorizing About Intercultural Communication, editor William B. Gudykunst brings together key theories that have shaped and influenced human intercultural communication. This text provides an excellent overview of the major theories currently in use and examines how these theories will also support the foundation for future research in this area. Contributors to this text include individuals who actually developed the theories covered in the book. Each contributor highlights the evolution, development, and application of the theory to provide a thorough and contemporary view of the field.

Intercultural Communication Training

An Introduction

Author: Richard W. Brislin,Tomoko Yoshida

Publisher: SAGE

ISBN: 9780803950757

Category: Language Arts & Disciplines

Page: 222

View: 1536


This unique handbook provides an organizational framework for planning and establishing intercultural communication training programs. Drawing from intercultural communication and cross-cultural training, this guide emphasizes those aspects of training that explicitly involve face-to-face communication. The approaches covered apply to any situation where good personal relations and effective communication need to be established with people from different cultural backgrounds.

Intercultural Communication

A Practical Guide

Author: Tracy Novinger

Publisher: University of Texas Press

ISBN: 9780292755710

Category: Social Science

Page: 210

View: 6467


Publisher Fact Sheet This book provides an effective approach to intercultural communication between any two cultures, with particular examples from the U.S. & Mexico, & demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business & social relationships.

Intercultural Communication: A Critical Introduction

Author: Ingrid Piller

Publisher: Edinburgh University Press

ISBN: 0748688323

Category: Language Arts & Disciplines

Page: 208

View: 5426


Combining perspectives from discourse analysis and sociolinguistics, this introduction provides students with a comprehensive, up-to-date and critical overview of the field of intercultural communication.Ingrid Piller explains communication in context using two main approaches.The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.Linguistics students will find this book a useful tool for studying language and globalization as well as applied linguistics.

Intercultural communication competence

Author: Richard Lee Wiseman,Jolene Koester

Publisher: Sage Publications, Inc

ISBN: 9780803947191

Category: Language Arts & Disciplines

Page: 255

View: 4273


Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication "The editors should be commended, as the volume presents the latest thinking and research from scholars within the intercultural field and, more broadly, from the speech communication discipline. For those interested in learning more about various communication-based theories and approaches to the study of intercultural competence I highly recommend they take a close look at this book. I found the introductory chapter by Koester, Wiseman, and Sanders extremely valuable in integrating the various perspectives represented by the authors. Their discussion of the starting points for the study of the intercultural communication competence. . . was very well written. Part I focused on conceptual issues, and it includes and excellent review article by Judith Martin about the various approaches taken in the study of intercultural communication competence. William Gudykunst's anxiety/uncertainty management chapter is perhaps the clearest and most practical extension to date of his extensive theoretical research program on uncertainty and anxiety reduction processes. It is tightly written with examples and elaborated explanations of key constructs that relate to intercultural effectiveness. I found this chapter [Myron Lustig and Brian Spitzberg's methodological concerns relevant to the study of intercultural communication competence] to be one of the most targeted analyses of research methods for examining communication competence within the distinctly different intercultural arena. This chapter provides a blueprint for research design decision making on studying the difficult phenomenon of intercultural communication competence. . . .Donal Carbaugh's ethnographic approach for identifying the verbal means and meanings in social interaction is exciting, creative, insightful, and practical. I highly recommend Intercultural Communication Competence for a graduate-level theory course in intercultural communication and, more generally, for any course that focuses on cross-cultural interaction. Further, this book would be a welcome addition for a graduate-level intercultural research course.Overall, Wiseman and Koester have edited a high-quality intercultural book that focuses on a complex communication phenomenon. I urge anyone interested in this important topic to read Intercultural Communication Competence. --Mitchell R. Hammer, The American University, International Journal of Intercultural Relations Contemporary societies have witnessed the greatest migration of human populations in recorded history. Accordingly, interactions among citizens of these societies are becoming increasingly intercultural. By gathering the most current research, theories, and methods from the leading scholars in the field, Intercultural Communication Competence is the state-of-the-art study on intercultural communication competence and effectiveness. Part I analyzes the conceptual decisions made in intercultural communication competence research by examining decisions regarding conceptualization, operationalization, research design, and sampling. In Part Two, the contributors present four different theoretical orientations while illustrating how each person's theoretical bias directs the focus of research. The essays in the final section examine both qualitative and quantitative approaches to intercultural communication competence research. With exemplary conceptual and empirical studies, scholars, researchers, teachers, and students alike will find a wealth of information in this tightly edited book.

Handbook of International and Intercultural Communication

Author: William B. Gudykunst,Bella Mody

Publisher: SAGE

ISBN: 9780761920908

Category: Language Arts & Disciplines

Page: 606

View: 1153


This Second Edition illustrates how the field is composed and looks at how it has grown. The four parts examine cross-cultural communication; intercultural communication; international communication; and development communication. Each part begins with a chapter on theories and closes with one on issues. This Edition is thoroughly revised and reorganized with expanded coverage of international, development, and cross-cultural communication and new chapters.

Teaching and Assessing Intercultural Communicative Competence

Author: Michael Byram

Publisher: Multilingual Matters

ISBN: 9781853593772

Category: Education

Page: 124

View: 4983


Foreign and second language teaching should prepare learners to use a language with fluency and accuracy, and also to speak with people who have different cultural identities, social values and behaviours. This text aims to define precisely what competencies are required, how these can be included in teachers' objectives and methods, and how the ability to communicate across cultural differences can be assessed.

Cross-Cultural and Intercultural Communication

Author: William B. Gudykunst

Publisher: SAGE

ISBN: 9780761929000

Category: Language Arts & Disciplines

Page: 302

View: 3680


This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of cross-cultural and intercultural communication. With an expanded forward by William Gudykunst it is an invaluable resource for students and lecturers of communications studies.

Language and Intercultural Communication in the New Era

Author: Farzad Sharifian,Maryam Jamarani

Publisher: Routledge

ISBN: 0415808898

Category: Language Arts & Disciplines

Page: 316

View: 7128


Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

Intercultural communication

a reader

Author: Larry A. Samovar,Richard E. Porter

Publisher: Wadsworth Publishing Company


Category: Language Arts & Disciplines

Page: 392

View: 9544


Enhance your skills as an effective, culturally aware communicator with INTERCULTURAL COMMUNICATION: A READER (WITH INFOTRAC). You'll find articles -- some commissioned solely for this text --that discuss the classic ideas that laid the groundwork for this field, as well as those that investigate the field's latest research and ideas. This reader presents material in context so you can to read, understand and then apply the concepts to your own life to ensure that theyStrengthened by the InfoTrac online resource, this text will teach you what you need to know and help you to apply it to your own life!

Meanings in Madagascar

Cases of Intercultural Communication

Author: Øyvind Dahl

Publisher: Greenwood Publishing Group

ISBN: 9780897896429

Category: Language Arts & Disciplines

Page: 189

View: 8289


Explores how people communicate when communication involves different languages, different social organizations, and different beliefs and values.

Research Methods in Intercultural Communication

A Practical Guide

Author: Zhu Hua

Publisher: John Wiley & Sons

ISBN: 1118837460

Category: Language Arts & Disciplines

Page: 368

View: 3016


Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper–level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers