Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8862

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Crush It with Social Media Marketing and Personal Branding 2019: Discover Top Entrepreneur Viral Network and SEO Strategies for YouTube, Instagram, Facebook, Twitter While Advertising Your Business

Author: Donald & Gary

Publisher: Donald & Gary

ISBN: 1386719145

Category: Business & Economics

Page: N.A

View: 3666

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Crush It with Social Media Marketing Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms so you automatically convert followers into repeatable customers? Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach. Inside you'll discover: How to optimize your content so you can convert on your efforts while others fail. Skip the line and take the fast track to fame and followers with secret social laws. Craft the image of an influencer with customers begging for your products. Gain useful perspectives and strategies for the most popular social media platforms. Become Next Influencer With Your Personal Brand and Business Are you looking for highly effective strategies to build your personal brand for explosive growth? Are you looking for the up to date secrets that drive traffic to your content and convert your social media efforts into followers? Are you tired of doing what everyone else is doing and looking for a different approach that will differentiate you as the leading influencer? Then it's time to invest in yourself and your business at higher levels to upgrade your knowledge and your approach. It's no secret, over the past few years social media have shifted our landscape on how we interact with one another. With social media platforms comes a host of new strategies to build your personal brand. Each platform will help maximize your exposure and essential for establishing a following. Inside you'll discover: Secrets mental hacks to help you form your personal brand with power and purpose. Simple tricks anyone can use to craft a personal brand on the biggest social sites that make you STANDOUT. How to conquer Google and dominate search results with magic branding tips. What it takes to become the next million-dollar personal brand even from scratch.

Issa Asad Instant Profits with Instagram

Build Your Brand, Explode Your Business

Author: Issa Asad

Publisher: BookBaby

ISBN: 0990812308

Category: Business & Economics

Page: 50

View: 1103

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In his eBook, Issa Asad Instant Profits with Instagram, Issa Asad exposes the industry secrets on profiting from Instagram, and the multitude of ways businesses can promote their products and services on the social media marketing platform. Issa Asad Instant Profits with Instagram provides you with the ultimate guide to build your brand and explode your business on Instagram!

Using Social Media to Build Library Communities

A LITA Guide

Author: Scott W. H. Young,Doralyn Rossmann

Publisher: Rowman & Littlefield

ISBN: 1442270527

Category: Language Arts & Disciplines

Page: 176

View: 9417

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Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Instagram Marketing

Gain Millions of Followers and Monetize Your Instagram Account

Author: Elizabeth Nightingale

Publisher: Createspace Independent Publishing Platform

ISBN: 9781977714992

Category:

Page: 70

View: 7996

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Instagram Marketing for Businesses, Models, Athletes and More! When it comes to creating a great social media marketing plan, you need to make sure to try out a few different social media sites. While you may be used to Facebook Marketing and Twitter Marketing, nothing provides the number of conversions and sales as you will get with Instagram Marketing. This guidebook is going to spend some time talking about Instagram for beginners. Here we are going to talk about some of the basics that you will need in order to set up your very first business Instagram account and to start enticing the Instagram followers that you need to see your business start to soar on social media. Many business owners feel that they need to hire an Instagram expert to help them to get started, but often these are expensive and they perform tasks that even a beginner can do. This guidebook is going to show you some of the basics of Instagram that are widely profitable and successful, and even you as a beginner can get on Instagram and create everything that you need without paying an expert a ton of money to help you out. The tips and tricks inside this guidebook will help you to go from beginner to expert on Instagram in no time at all. Some of the things that you will learn about in this guidebook include: Some of the basics of Instagram and why you would want to use it. The benefits of using Instagram in order to market your business. The differences between Instagram and some of the other social media sites and how Instagram can compare. How to create a business account on Instagram that is separate from your personal one. How to start making an Instagram presence. Getting the pictures to look great on Instagram with some tips on Instagram photography. How to get more followers without having to spend any money. How to market your brand on Instagram and increase some of your sales with the help of photos and videos. Learning how to interact with followers and other accounts on Instagram. Some common mistakes that you should avoid as a beginner on Instagram. The best tips to help you to grow your Instagram business. Instagram is one of the best social media sites to help you to see success with your business marketing. It has been shown to do well for almost any kind of business and has some of the highest rates of engagement and sales compared to other social media sites. None of them can compare to what you will be able to do with Instagram. When you are ready to see your business grow online, make sure to read through this guidebook and learn everything you need to be an expert Instagram marketer!

Social Media Strategy

Marketing, Advertising, and Public Relations in the Consumer Revolution

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield

ISBN: 153810136X

Category: Language Arts & Disciplines

Page: 376

View: 9430

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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Launching New Ventures: An Entrepreneurial Approach

Author: Kathleen R. Allen

Publisher: Cengage Learning

ISBN: 1305102509

Category: Business & Economics

Page: 608

View: 2714

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LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Flee 9-5

Get 6 - 7 Figures and Do What You Love

Author: Ben Angel

Publisher: John Wiley & Sons

ISBN: 0730307026

Category: Business & Economics

Page: 216

View: 8936

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How to quit the rat race, do what you love, and make money doing it Ben Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers practical, actionable advice on how to ditch the nine-to-five life and do something that both inspires and enriches you. With step-by-step strategies on how to design, fine tune, and market your business idea, this book shows you how to discover what you want to do, crack the code of the new social media landscape, find the tipping point that makes your business go viral, and make money authentically, by doing what you love. With lifelong job security a thing of the past, the most successful people are those capable of reinventing themselves and what they do. This book shows readers how to do that by monetising their particular area of expertise to change the world—and get rich in the process. Shows you how to flee 9-5 and turn your expertise and knowledge into a 6-7 figure business in under 6 months Find out ways to crack the code of the new world economy and shape the world we live in Reveals how any business owner, individual, or entrepreneur can outsource their work and do what they love from anywhere in the world If you want to start your own business, forget the nine-to-five life and start doing something that you love. With this book in hand, you'll learn to use social media and modern marketing techniques to build a brand, create revenue streams, and earn a six- to seven-figure income.

Issa Asad Instant Profits with Snapchat

How to Use Snaps to Boost Your Sales Fast

Author: Issa Asad

Publisher: BookBaby

ISBN: 0990812332

Category: Business & Economics

Page: 24

View: 9061

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Issa Asad Instant Profits with Snapchat will teach you how use snaps to boost your business’ sales, fast! Learn Issa Asad’s methods for making money using Snapchat, one of the best, freshest and most popular marketing tools available right now.

From Mopping Floors to Making Millions on Instagram

5 Steps to Building an Online Brand

Author: Ronne Brown

Publisher: Post Hill Press

ISBN: 1682615375

Category: Business & Economics

Page: 207

View: 4028

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Once a teenaged mom, Ronnessa “Ronne” Brown defeated the odds by stepping over the stereotypes surrounding her to take her family’s destiny into her own hands. Ronne’s “no excuses” mantra transformed their lives, from being stuck an endless cycle of “jobs” to becoming a millionaire—all by teaching herself how to monetize Instagram. And so can you. From Mopping Floors to Making Millions on Instagram shows you how you can: · build a business or brand on Instagram, using Ronne’s simple instructions · follow the dos and don’ts of building a social media business (that Ronne learned the hard way) · engage Instagram audiences to increase sales · convert followers into customers · gain new followers daily · build online relationships that turn into long-term customers · avoid the most common mistakes From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over five hundred thousand dollars in revenue within its first year selling beauty and lifestyle products online. Ronne knows your past does not determine your future—so are you ready to change your life?

Social Media

Best Free Social Media Marketing Tools to Boost Your Internet Sales: (Facebook, Twitter, Instagram)

Author: Michael Smart

Publisher: Createspace Independent Publishing Platform

ISBN: 9781536985252

Category:

Page: 26

View: 5444

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Social Media Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) Are you interested in ruling social media? Do you want to upsurge your online presence? Social Media: Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) This book can be helpful for you to increase your online followers and establish your brand. Every business owner works with a similar desire to earn massive profit. With the help of social media platforms, every small and large business owner can promote his/her products and services. Social media marketing requires your time and creativity. On social media, you can grab the attention of people from all over the world. You should have a particular strategy to promote your products. You can use Facebook, LinkedIn, Twitter, Youtube and Pinterest at the same time. In the first step, you have to create your content with the attractive title and informative material. It is essential to search the interest of your target market and write your marketing material to address their problems. In this book, you will learn how to use social media to books your online sales. This book offers: Social Media Marketing Strategies Tips to Boost Sales with the help of Facebook Strategies to Use Twitter to Increase Sales Get Maximum Profit with Instagram Marketing Other Social Media Marketing Tools for Business Download this book and get the advantage of strategies and tips given to promote your online sales.

Social Media ROI

Messen Sie den Erfolg Ihrer Marketing-Kampagne

Author: Olivier Blanchard

Publisher: N.A

ISBN: 9783827331113

Category:

Page: 356

View: 5367

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Social Media

Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand: Facebook, Twitter, Instagram, and Youtube and More

Author: Jonathan S. Walker

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539813040

Category:

Page: 98

View: 4112

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The world of Social Media is a constantly evolving one. As the years go by, newer trends are introduced, and competition gets stronger between different platforms, each one vying for the attention of the internet. Now more than ever, it is so incredibly important to leverage and monetize Social Media to YOUR advantage. It has become one of the most prominent, crucial and vital piece of tool in any business's marketing arsenal. Used correctly, social media creates and immensely strong interpersonal connection between your company, your brand and your current and prospective customers. It can help elevate your business to your audience and clients in the most personal way to the most dramatic way. This is where you will find all the secrets and tools needed to unpack, repack, and dominate social media like you've never done before. Stop wasting time and lets get to work!

#AskGaryVee

Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. ...

Author: Gary Vaynerchuk

Publisher: FinanzBuch Verlag

ISBN: 3960920474

Category: Self-Help

Page: 400

View: 1294

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Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

Digital Marketing Made Simple: A Jargon Free Review of Theory, Tools & Leveraging Human Psychology to Sell More

Author: Constantin Singureanu

Publisher: Nielsen UK

ISBN: 9781999622534

Category: Education

Page: 320

View: 2509

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Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of "less is more," first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices. This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns What You Will Learn in This Book: 1. The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about tools and technology that is implemented to disrupt the market and beat your competitors 2. Learn about SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more. 3. Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins. 4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You'll also learn about the importance of many digital marketing resources like social media follower automation, landing page creation, automated posting, auto comments, and liking, etc., to drive quality traffic and boost sales to your website. 5. Familiarize yourself with SEO analytics tools including Heat Maps, Monitor Live Visitor Behaviour, Social Media Monitoring or Brand Monitoring to name just a few. 6. Native marketing platforms- Outbrain, Taboola. 7. Digital marketing tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc. 8. Learn about tools and techniques for scraping websites, Social Media, Google Search results and Google places for contact information: emails, phone numbers, local business details. 9. Understand keyword researching, competitor analysis: Google keyword tools, Search Engine Auto-suggestion boxes, Keyword Density Analysis, Competitor Analysis and more. 10. Get to know the fundamentals of affiliate marketing and how you can make use of the enormous resources, tools, and skills to increase profit and sales. 11. Learn about the data insights you must look for when assessing the performance of your website: Keyword Ranking, Paid Search, Website Health, Backlink Audits, Organic Social Media and Brand Monitoring 12. Paid search channels, from Google AdWords to Facebook ads, Instagram, Reddit, Xing, Yelp, Foursquare or Snapchat. 13. LOCAL SEO: How to build local SEO signals, social proof, and tools to accomplish your local SEO goals in no time. By the same author: HACKING DIGITAL GROWTH 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing MIND THE BRAND GAP: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

Das Social-Media-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3868992383

Category:

Page: 254

View: 3493

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Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

Die 4-Stunden-Woche

Mehr Zeit, mehr Geld, mehr Leben

Author: Timothy Ferriss

Publisher: Ullstein eBooks

ISBN: 3843704457

Category: Business & Economics

Page: 352

View: 765

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Warum arbeiten wir uns eigentlich zu Tode? Haben wir nichts Besseres zu tun? Und ob! - sagt Timothy Ferriss. Der junge Unternehmer war lange Workaholic mit 80-Stunden-Woche. Doch dann erfand er MBA- Management by Absence- und ist seitdem freier, reicher, glücklicher. Mit viel Humor, provokanten Denkanstößen und erprobten Tipps erklärt Ferriss, wie sich die 4-Stunden-Woche bei vollem Lohnausgleich verwirklichen lässt. Der Wegweiser für eine Flucht aus dem Hamsterrad und ein Manifest für eine neue Gewichtung zwischen Leben und Arbeiten.