WordPress für Dummies

Author: Lisa Sabin-Wilson

Publisher: John Wiley & Sons

ISBN: 3527804986

Category: Computers

Page: 432

View: 4156

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Gestalten Sie mit WordPress Ihre Website - auch wenn Sie keinerlei Vorkenntnisse haben! Profitieren Sie von Tausenden meist kostenlosen Design-Vorlagen, den WordPress-Themes. WordPress begann als einfache Weblog-Software und ist inzwischen das beliebteste System zur Gestaltung von Webseiten ?berhaupt. Dieser Entwicklung tr?gt dieses Buch Rechnung: Hier finden Sie Rat und Hilfe - als Blogger, als Webseiten-Designer, als Anf?nger und als Umsteiger. Schritt f?r Schritt erfahren Sie, wie Sie Ihre Webseite oder Ihren Blog aufbauen, Bilder und Videos einbinden und vieles mehr.

Building Your Online Store With WordPress and WooCommerce

Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

Author: Lisa Sims

Publisher: Apress

ISBN: 148423846X

Category: Computers

Page: 179

View: 1930

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Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. What You'll Learn Plan an effective ecommerce strategy Choose a payment merchant and which products or services to sell online Secure your store and add products, descriptions, categories, images, and prices Maintain and expand your online store with WooCommerce extensions Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.

How to Publish an Indie Book

An Asymmetrical Guide

Author: Asymmetrical Press

Publisher: Asymmetrical Press

ISBN: 1938793900

Category: Language Arts & Disciplines

Page: 144

View: 4399

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We started Asymmetrical for a laundry list of reasons, but all those reasons point back to one underlying goal: Adding Value. If Asymmetrical has a single objective, that's it. We know that if we add enough value to enough people through Asymmetrical, then we'll be able to raise the tide of Independent Publishing, not just our own work, but Indie Publishing as a whole. That way everyone benefits; a rising tide lifts all boats. Adding Value is the reason we've put together this Guide. We want to prove to you that you needn't worship at the altar of the old guard, that you needn't "submit" to anyone. You can successfully publish on your own, soup to nuts, controlling every morsel of the Process. The present day is the most exciting time in history to be an Author. No longer are you beholden to the gatekeepers; no longer must you compromise your art. For the first time in publishing history, you are in control. We know this first hand. The Authors of this Guide aren't some hacks who just write about writing. Nope. Rather, when we weren't happy with the publishing landscape, we took matters into our own hands; we refused to wait for someone else's permission to publish our work. And guess what: we've been successful. We've published over 30 Books (nonfiction, fiction, and memoirs), several of which have been bestsellers; we've toured internationally; and we've established audiences larger than most Traditionally Published Authors. But that's because we're not just Authors, and neither are you. Over the course of is Guide, we’ll show you, based on our own experience as successful Independent Authors, how to publish an Indie Book. This book includes six chapters: 1. How to Write a Book2. How to Edit and Proofread Your Book3. How to Create a Book Cover, Author Bio, and Synopsis for Your Book4. How to Format Your Book for Print, Ebook, and Audiobook5. How to Distribute Your Book via Various Sales Channel6. How to Successfully Promote Your Book to an Audience

Building E-Commerce Solutions with WooCommerce

Author: Robbert Ravensbergen

Publisher: Packt Publishing Ltd

ISBN: 1785889117

Category: Computers

Page: 194

View: 4300

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Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book Offers do-it-yourself e-commerce solution using WordPress and WooCommerce Discover the new Onboarding wizard that makes complex processes user-friendly Manage your online store and expand its functions using plugins Who This Book Is For This book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress. What You Will Learn Use WooCommerce settings to set up the behavior of the online store Get familiar with the downloadable and variable products Set up shipping and payment methods Use discount coupons for marketing purposes Choose the right WooCommerce theme for your online store Customize your website using the Storefront theme as a base Handle orders, payments, and emails on a daily basis with ease Work with WooCommerce reporting possibilities Expanding your online store with the functionalities offered by WooCommerce In Detail Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours. This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins. By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business. Style and approach This book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

Wordpress Web Application Development

Author: Rakhitha Nimesh Ratnayake

Publisher: Packt Publishing Ltd

ISBN: 1787124754

Category: Computers

Page: 536

View: 1883

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Learn in easy stages how to rapidly build leading-edge web applications from scratch. About This Book Develop powerful web applications rapidly with WordPress Explore the significant features and improvements introduced in WordPress 4.7 by learning the numerous tips and techniques in this book. Unleash the power of REST API endpoints to make your interaction with websites new and innovative. Who This Book Is For This book is targeted at WordPress developers and designers who want to develop quality web applications within a limited time frame and maximize their profits. A prior knowledge of basic web development and design is assumed. What You Will Learn Develop extendable plugins with the use of WordPress features in core modules Develop pluggable modules to extend the core features of WordPress as independent modules Manage permissions for a wide range of content types in web applications based on different user types Follow WordPress coding standards to develop reusable and maintainable code Build and customize themes beyond conventional web layouts Explore the power of core database tables and understand the limitations when designing database tables for large applications Integrate open source modules into WordPress applications to keep up with the latest open source technologies Customize the WordPress admin section and themes to create the look and feel of a typical web application In Detail WordPress is one of the most rapidly expanding markets on the Web. Learning how to build complex and scalable web applications will give you the ability and knowledge to step into the future of WordPress. WordPress 4.7 introduces some exciting new improvements and several bug fixes, which further improve the entire development process.This book is a practical, scenario-based guide to expanding the power of the WordPress core modules to develop modular and maintainable real-world applications from scratch. This book consistently emphasizes adapting WordPress features into web applications. It will walk you through the advanced usages of existing features such as access controlling; database handling; custom post types; pluggable plugins; content restrictions; routing; translation; caching; and many more, while you build the backend of a forum management application. This book begins by explaining how to plan the development of a web application using WordPress' core features. Once the core features are explained, you will learn how to build an application by extending them through custom plugin development. Finally, you will explore advanced non-functional features and application integration. After reading this book, you will have the ability to develop powerful web applications rapidly within limited time frames. Style and approach An extensive, practical guide that explains how to adapt WordPress features, both conventional and trending, for web applications.

WordPress 4.0 Site Blueprints

Author: Rachel McCollin

Publisher: Packt Publishing Ltd

ISBN: 1784398594

Category: Computers

Page: 324

View: 8514

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Create a variety of exciting sites for e-commerce, networking, video streaming, and more, using WordPress About This Book Build ten different types of website using WordPress Transfer your static site to WordPress and create sites to make money, build communities, and share your ideas The projects in the book will teach you how to use free themes and plugins without any prior coding experience Who This Book Is For WordPress Site Blueprints is suitable for new or experienced WordPress users. You don't need to be a PHP developer or have ever created a WordPress theme or plugin. Instead the book will help you use themes and plugins (all free) to create a wide range of sites. Familiarity with the WordPress interface will help you but you don't need to be able to write code. What You Will Learn Migrate your old static site into WordPress Create a network of sites for other people to work with each other Build a great store using the free WooCommerce plugin Create a video streaming site linked to YouTube Create a review site for products, services, or anything you'd like Create a jobs board so people can post jobs and apply for them Create websites that focus on networking such as a social media site, a communications center for your team, and a membership site to build a community Create a beautiful gallery site to showcase your photography In Detail WordPress is the world's most popular Content Management System (CMS) and you can use it to create any kind of site you or your clients need. Using free plugins and themes for WordPress, you can create a store, a social media site, a review site, a video site, a network of sites or a community site, and more. Wordpress makes your job of creating your own website simple and hassle-free! If you've started using WordPress to create a blog or simple website, you'll have had a taste of the opportunities offered by this massively popular CMS. This book will take you through the process of creating ten popular kinds of site using WordPress with free plugins and themes, each chapter covering various functionality of the web. After having learned how to migrate from your static site to Wordpress in the first chapter, you will then explore the world of social networking websites followed focusing on e-commerce. Without writing too much code, you'll be able to create a store, a video streaming site, a team communications site, a jobs board, and more. This book is a one-stop solution to resolve all your worries about creating a website that will give the best experience to your users. Style and approach A project-based step-by-step guide to creating ten different types of popular website using WordPress. This book takes you through clear and logical steps, with screenshots and tips along the way to help you follow the guide and learn how to get more from WordPress.

Building E-Commerce Solutions with WooCommerce - Second Edition

Author: Robbert Ravensbergen

Publisher: N.A

ISBN: 9781785881565

Category: Computers

Page: 194

View: 9763

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Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerceAbout This Book• Offers do-it-yourself e-commerce solution using WordPress and WooCommerce• Discover the new Onboarding wizard that makes complex processes user-friendly• Manage your online store and expand its functions using pluginsWho This Book Is ForThis book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress.What You Will Learn• Use WooCommerce settings to set up the behavior of the online store• Get familiar with the downloadable and variable products• Set up shipping and payment methods• Use discount coupons for marketing purposes• Choose the right WooCommerce theme for your online store• Customize your website using the Storefront theme as a base• Handle orders, payments, and emails on a daily basis with ease• Work with WooCommerce reporting possibilities• Expanding your online store with the functionalities offered by WooCommerceIn DetailBuilding an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours.This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins.By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business.Style and approachThis book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

WordPress Complete - Sixth Edition

Author: Karol Krol

Publisher: Packt Publishing Ltd

ISBN: 1787284050

Category: Computers

Page: 412

View: 5756

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Learn how to build a beautiful and feature-rich website or blog with WordPress all on your own. About This Book Learn how to build a WordPress site quickly and effectively, and how to create content that's optimized for publication on the web. Learn the basics of working with WordPress themes and plugins, and even create your own. Beginner-friendly layout and advice you can apply from day 1. Packed with screenshots and examples. Who This Book Is For This book is for anyone who wants to learn how to create a functional website, without having to hire a developer or a designer. The best thing about WordPress—the open source software that we're going to be using—is that it has a minimal learning curve and that everyone can master it quickly. No specific website building experience is required. Having said that, this book will also appeal to everyone who wants to get a bit more in-depth with WordPress development and start working on their own plugins and themes. What You Will Learn What WordPress is, where to get it, and how to launch your website quickly using it. How to publish your first content (a blog post or article). What the most important sub-pages of a quality website are, and how to create them in WordPress. How to upload multimedia content such as images, audio, and video. How to install and work with plugins and widgets. Where to find quality themes and how to install them. How to develop your own WordPress plugins and themes. In Detail WordPress Complete, Sixth Edition is a practical guide for everyone who wants to start their journey as an online publisher, website owner, or even a website developer. It takes you step-by-step through the process of planning out and building your site, and offers loads of screenshots and examples along the way. It's also a beginner's guide to theme and plugin development. This book begins with the basics of WordPress, followed by the different components that you as a developer will need to use to work swiftly and efficiently. The book starts by introducing WordPress to new readers in this field. You are then shown how to set it up, implement a blog, and use plug-ins and widgets. You'll use themes to make any website look and feel better and more original. You also learn how to create your own themes and perform testing to ensure your website is bug-free. You will also acquire some idea of how to use WordPress for non-blog-like websites. By the end of the book, you will feel confident enough to design high-quality websites and will be familiar with the ins and outs of WordPress. Style and approach This is a step-by-step tutorial, where we show you how you build a professional-grade website from the ground up, adding more and more complex features as we move on.

Create Your Own Website Using WordPress in a Weekend

Author: Alannah Moore

Publisher: Taylor & Francis

ISBN: 1135944148

Category: Computers

Page: 160

View: 5515

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Having a website built can be a complicated and expensive undertaking. For large businesses this is a necessary expense, but for the ever-increasing number of independents and small businesses, this can easily be handled by the intrepid amateur. In Create Your Own Website Using WordPress in a Weekend, author Alannah Moore draws on her extensive experience to show how, in just a weekend, almost anyone can create a website in WordPress that looks professional and is entirely tailored to their needs and preferences. Through carefully structured step-by-step tutorials, the book takes the reader through every stage of the web design process. It is illustrated with fabulous examples, and features checklists and tips throughout, covering domain registration, planning, plugins, and choosing the right theme. This will cover the upcoming WP 2012 version.

WooCommerce Cookbook

Author: Patrick Rauland

Publisher: Packt Publishing Ltd

ISBN: 1784398543

Category: Computers

Page: 248

View: 9472

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If you have ever built or managed a WordPress site and want to add e-commerce functionality into your site, WooCommerce and this book are perfect for you. Learning how to use WooCommerce through this series of recipes will give you a solid platform to add any future e-commerce needs.

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8353

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

WordPress 3.7 Complete

Third Edition

Author: Karol Król,Aaron Hodge Silver

Publisher: Packt Publishing Ltd

ISBN: 1782162410

Category: Computers

Page: 404

View: 6478

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WordPress 3.5 Complete: Third Edition is a comprehensive and step-by-step tutorial packed with screenshots and examples to make it easy and quick to pick it up.This WordPress book is a guide to WordPress for online publishers and web developers. If you are new to blogging and want to create your own blog or website from scratch, then "WordPress 3.5 Complete: Third Edition" is for you. No prior knowledge of HTML/CSS or PHP is required.

Die Buchhandlung

Roman

Author: Penelope Fitzgerald

Publisher: Suhrkamp Verlag

ISBN: 3458738541

Category: Fiction

Page: 164

View: 9167

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Florence Green erwirbt in Hardborough, einem verschlafenen Dorf an der Küste Ostenglands, das Old House als zukünftiges Domizil für ihre Buchhandlung. Dass das Gebäude anscheinend von einem Poltergeist besessen und bis auf die Grundmauern feucht ist, bringt sie von ihrem Vorhaben ebensowenig ab wie die Tatsache, dass sie von finanziellen Dingen keine Ahnung hat. Voller Schwung stürzt sie sich in die Vorbereitungen und stattet ihre Buchhandlung liebevoll aus. Die Einwohner des kleinen Städtchens begegnen dem Unternehmen zunächst mit Skepsis, bald stellen sich jedoch erste Stammkunden ein. Als Florence Green aber dann ein gerade erschienenes Buch eines bis dahin unbekannten Autors, Vladimir Nabokov, verkauft, ist die Aufregung groß und weitet sich zu einem Skandal aus ...

Das Handbuch für Startups

Author: Bob Dorf,Steve Blank,Nils Högsdal,Daniel Bartel

Publisher: O'Reilly Germany

ISBN: 3955618137

Category: Business & Economics

Page: 512

View: 3036

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Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.

Woocommerce Explained: Your Step-By-Step Guide to Woocommerce

Author: Stephen Burge,Patrick Rauland

Publisher: N.A

ISBN: 9781973381662

Category: Computers

Page: 312

View: 6326

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Key Details Clear instruction: Learn WooCommerce by following plain English, clear visuals and enjoyable step-by-step instructions. Hands-on learning: Master WooCommerce by building a complete WooCommerce site. Book Description WooCommerce is the most popular eCommerce platform on the web and is capable of selling anything, whether it's physical products, digital products or services. If you want to spend less time struggling with complex instructions, and more time building sites that make you proud, this is the book for you! The OSTraining team has taught thousands of beginners - and thousands more who've experimented with WooCommerce but haven't mastered it yet. Nobody knows more about guiding WooCommerce users up the learning curve - from confusion to results! The OSTraining team makes learning fun. Like their online training, you learn by following enjoyable, step-by-step instructions. OSTraining books are written in plain English and are supported by plenty of online documentation and videos. WooCommerce Explained requires absolutely no experience with WooCommerce, content management, website construction, programming, scripting, or even HTML. Please note: This book is 100% aimed at WooCommerce beginners. About the Authors Patrick Rauland is obsessed with WooCommerce. He's used it as a customer, worked for WooCommerce support, developed core functionality, led three releases, and helped plan their yearly conference. He now helps people by writing on his blog, his courses, and books, like this one. Patrick lives in Denver Colorado, where you can probably find him at a local coffee shop typing away. Stephen Burge has split his career between teaching and web development. He now runs OSTraining.com, which specializes in teaching website development. OSTraining.com's clients include Apple, Pfizer, and the U.S. Departments of Energy, Education, and Commerce. Burge's books are some of the world's best-selling guides to the software they cover. Other books by Burge include: Joomla Explained (Addison - Wesley, 2011) Drupal 7 Explained (Addison - Wesley, 2013) Joomla 3 Explained (Addison - Wesley, 2014) MySQL Explained (OSTraining, 2015) Drupal 7 Explained (OSTraining, 2017) Drupal 8 Explained (OSTraining, 2017) Joomla 3 Explained (OSTraining, 2017) Multilingual Joomla Explained (OSTraining, 2017) Magento 2 Explained (OSTraining, 2017) WooCommerce Explained (OSTraining, 2017) WordPress Explained (OSTraining, 2017) Table of Contents WooCommerce Explained Installing WooCommerce Explained Your First WooCommerce Product Explained WooCommerce Checkout Explained WooCommerce Digital Products Explained WooCommerce Attributes and Variations Explained WooCommerce Layouts and Widgets Explained WooCommerce Themes Explained WooCommerce Extensions Explained WooCommerce Shipping Explained WooCommerce Taxes Explained WooCommerce Coupons Explained WooCommerce Order Management Explained WooCommerce Reports Explained WooCommerce Inventory Explained WooCommerce Store Optimization Explained WooCommerce Security Explained WooCommerce Reviews Explained What's Next? Bonus: WooCommerce Settings Explained Bonus: WooCommerce Programming Explained

Advanced Web Metrics mit Google Analytics

Praxis-Handbuch

Author: Brian Clifton

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826655664

Category:

Page: 503

View: 880

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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 3272

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So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.

Lean Startup

Schnell, risikolos und erfolgreich Unternehmen gründen

Author: Eric Ries

Publisher: Redline Wirtschaft

ISBN: 3864146712

Category: Business & Economics

Page: 200

View: 2204

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Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.