Building Your Online Store With WordPress and WooCommerce

Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

Author: Lisa Sims

Publisher: Apress

ISBN: 148423846X

Category: Computers

Page: 179

View: 5392

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Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. What You'll Learn Plan an effective ecommerce strategy Choose a payment merchant and which products or services to sell online Secure your store and add products, descriptions, categories, images, and prices Maintain and expand your online store with WooCommerce extensions Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.

How to Publish an Indie Book

An Asymmetrical Guide

Author: Asymmetrical Press

Publisher: Asymmetrical Press

ISBN: 1938793900

Category: Language Arts & Disciplines

Page: 144

View: 8549

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We started Asymmetrical for a laundry list of reasons, but all those reasons point back to one underlying goal: Adding Value. If Asymmetrical has a single objective, that's it. We know that if we add enough value to enough people through Asymmetrical, then we'll be able to raise the tide of Independent Publishing, not just our own work, but Indie Publishing as a whole. That way everyone benefits; a rising tide lifts all boats. Adding Value is the reason we've put together this Guide. We want to prove to you that you needn't worship at the altar of the old guard, that you needn't "submit" to anyone. You can successfully publish on your own, soup to nuts, controlling every morsel of the Process. The present day is the most exciting time in history to be an Author. No longer are you beholden to the gatekeepers; no longer must you compromise your art. For the first time in publishing history, you are in control. We know this first hand. The Authors of this Guide aren't some hacks who just write about writing. Nope. Rather, when we weren't happy with the publishing landscape, we took matters into our own hands; we refused to wait for someone else's permission to publish our work. And guess what: we've been successful. We've published over 30 Books (nonfiction, fiction, and memoirs), several of which have been bestsellers; we've toured internationally; and we've established audiences larger than most Traditionally Published Authors. But that's because we're not just Authors, and neither are you. Over the course of is Guide, we’ll show you, based on our own experience as successful Independent Authors, how to publish an Indie Book. This book includes six chapters: 1. How to Write a Book2. How to Edit and Proofread Your Book3. How to Create a Book Cover, Author Bio, and Synopsis for Your Book4. How to Format Your Book for Print, Ebook, and Audiobook5. How to Distribute Your Book via Various Sales Channel6. How to Successfully Promote Your Book to an Audience

How to start online eCommerce store: eCommerce store complete guide

Author: Sarah Taylor

Publisher: Sarah Taylor

ISBN: 1386025453

Category: Business & Economics

Page: N.A

View: 2692

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Want to build an online store? This eBook is a complete guide for you to start. To begin, you have to understand the demand for your product or service so you can build your website on that product. This book kicks off with some main topics that will help you set your audience and create your products. This e-book will assist you to establish a payment processor with PayPal or other payment processors, ship orders, collect taxes, and securing sensitive data. Secondly, get bonus tips on selling your new website, bringing and engaging customers and building the value of the order. Topics include: 1-Defining your audience 2-Organizing your products 3-Marketing your online web store 4-Increasing order value 5-Getting paid 6-Checking out with PayPal or Stripe 7-Handling and shipping orders 8-Handling tax 9-Protecting sensitive data

Essentials of eCommerce Store: Best Guide to Run Your Online eCommerce Store

Author: Sarah Taylor

Publisher: Sarah Taylor

ISBN: 1386254177

Category: Business & Economics

Page: N.A

View: 7241

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Essentials of eCommerce Store Want to build an online store? This eBook is a complete guide for you to start. To begin, you have to understand the demand for your product or service so you can build your website on that product. This book kicks off with some main topics that will help you set your audience and create your products. This e-book will assist you to establish a payment processor with PayPal or other payment processors, ship orders, collect taxes, and securing sensitive data. Secondly, get bonus tips on selling your new website, bringing and engaging customers and building the value of the order. Topics include: 1-Defining your audience 2-Organizing your products 3-Marketing your online web store 4-Increasing order value 5-Getting paid 6-Checking out with PayPal or Stripe 7-Handling and shipping orders 8-Handling tax 9-Protecting sensitive data

Building E-Commerce Solutions with WooCommerce

Author: Robbert Ravensbergen

Publisher: Packt Publishing Ltd

ISBN: 1785889117

Category: Computers

Page: 194

View: 4297

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Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book Offers do-it-yourself e-commerce solution using WordPress and WooCommerce Discover the new Onboarding wizard that makes complex processes user-friendly Manage your online store and expand its functions using plugins Who This Book Is For This book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress. What You Will Learn Use WooCommerce settings to set up the behavior of the online store Get familiar with the downloadable and variable products Set up shipping and payment methods Use discount coupons for marketing purposes Choose the right WooCommerce theme for your online store Customize your website using the Storefront theme as a base Handle orders, payments, and emails on a daily basis with ease Work with WooCommerce reporting possibilities Expanding your online store with the functionalities offered by WooCommerce In Detail Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours. This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins. By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business. Style and approach This book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

WordPress 4.0 Site Blueprints

Author: Rachel McCollin

Publisher: Packt Publishing Ltd

ISBN: 1784398594

Category: Computers

Page: 324

View: 9040

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Create a variety of exciting sites for e-commerce, networking, video streaming, and more, using WordPress About This Book Build ten different types of website using WordPress Transfer your static site to WordPress and create sites to make money, build communities, and share your ideas The projects in the book will teach you how to use free themes and plugins without any prior coding experience Who This Book Is For WordPress Site Blueprints is suitable for new or experienced WordPress users. You don't need to be a PHP developer or have ever created a WordPress theme or plugin. Instead the book will help you use themes and plugins (all free) to create a wide range of sites. Familiarity with the WordPress interface will help you but you don't need to be able to write code. What You Will Learn Migrate your old static site into WordPress Create a network of sites for other people to work with each other Build a great store using the free WooCommerce plugin Create a video streaming site linked to YouTube Create a review site for products, services, or anything you'd like Create a jobs board so people can post jobs and apply for them Create websites that focus on networking such as a social media site, a communications center for your team, and a membership site to build a community Create a beautiful gallery site to showcase your photography In Detail WordPress is the world's most popular Content Management System (CMS) and you can use it to create any kind of site you or your clients need. Using free plugins and themes for WordPress, you can create a store, a social media site, a review site, a video site, a network of sites or a community site, and more. Wordpress makes your job of creating your own website simple and hassle-free! If you've started using WordPress to create a blog or simple website, you'll have had a taste of the opportunities offered by this massively popular CMS. This book will take you through the process of creating ten popular kinds of site using WordPress with free plugins and themes, each chapter covering various functionality of the web. After having learned how to migrate from your static site to Wordpress in the first chapter, you will then explore the world of social networking websites followed focusing on e-commerce. Without writing too much code, you'll be able to create a store, a video streaming site, a team communications site, a jobs board, and more. This book is a one-stop solution to resolve all your worries about creating a website that will give the best experience to your users. Style and approach A project-based step-by-step guide to creating ten different types of popular website using WordPress. This book takes you through clear and logical steps, with screenshots and tips along the way to help you follow the guide and learn how to get more from WordPress.

WordPress für Dummies

Author: Lisa Sabin-Wilson

Publisher: John Wiley & Sons

ISBN: 3527804986

Category: Computers

Page: 371

View: 5125

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Gestalten Sie mit WordPress Ihre Website - auch wenn Sie keinerlei Vorkenntnisse haben! Profitieren Sie von Tausenden meist kostenlosen Design-Vorlagen, den WordPress-Themes. WordPress begann als einfache Weblog-Software und ist inzwischen das beliebteste System zur Gestaltung von Webseiten überhaupt. Dieser Entwicklung trägt dieses Buch Rechnung: Hier finden Sie Rat und Hilfe - als Blogger, als Webseiten-Designer, als Anfänger und als Umsteiger. Schritt für Schritt erfahren Sie, wie Sie Ihre Webseite oder Ihren Blog aufbauen, Bilder und Videos einbinden und vieles mehr.

Building E-Commerce Solutions with WooCommerce - Second Edition

Author: Robbert Ravensbergen

Publisher: N.A

ISBN: 9781785881565

Category: Computers

Page: 194

View: 360

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Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerceAbout This Book• Offers do-it-yourself e-commerce solution using WordPress and WooCommerce• Discover the new Onboarding wizard that makes complex processes user-friendly• Manage your online store and expand its functions using pluginsWho This Book Is ForThis book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress.What You Will Learn• Use WooCommerce settings to set up the behavior of the online store• Get familiar with the downloadable and variable products• Set up shipping and payment methods• Use discount coupons for marketing purposes• Choose the right WooCommerce theme for your online store• Customize your website using the Storefront theme as a base• Handle orders, payments, and emails on a daily basis with ease• Work with WooCommerce reporting possibilities• Expanding your online store with the functionalities offered by WooCommerceIn DetailBuilding an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours.This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins.By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business.Style and approachThis book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

Google SEO Marketing Master Guide with Video Tutorials

Author: Sanusi A. L.

Publisher: Sanusi A. L.

ISBN: 1386403008

Category: Business & Economics

Page: N.A

View: 8172

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What to Expect From My Book? This book "Google SEO Marketing Master Guide with Video Tutorials – Optimization Resources Included for Beginners & Professionals to Get on Top" doesn't hold any 'secrets'. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. This is a step-by-step Playbook - one with the fresh and down-to-earth approach even if you came from no background in SEO or digital marketing at all. It will teach you step by step the same SEO tactics that made me quit my flying career and built a top SEO Agency in UK with a seven-figure income. 7 Years 1300 clients later, I'm now ready to hand you this Playbook. This is New Release. Not an Update or Revision. This book is written for you if you are: • A complete SEO Virgin looking for a 7 figure residual income. • An entrepreneur who wants to take his business to the No. 1 spot on Google. • A blog or business owner with big plans. • A mom & Pop store owner. • A hard worker in need of technical knowledge. • A frustrated Google AdWords spender. • A SEO professional looking for time-saving hacks. • An affiliate marketer who needs to make huge profits. What Does The Book Deliver? Over 3 hours of invaluable 'walk through' high definition video tutorials to show you step by step what to do, as well as a week-by-week SEO Blueprint and Checklist. If you've got a solid work ethic, you're eager to learn, and your business model is sound, I have included all the tools and know-how you need to get your website to the very top of Google where the profit is. Through my refreshingly no-nonsense plain English approach to SEO, my successful SEO Agency book unveils how to... • Discover SEO's greatest secret – that it isn't rocket science! • Stop outsourcing and learn how to do SEO yourself, or with your own in-house team. • Filter profitable traffic to your site. • Learn the right things to do with your social media • Effectively direct and monitor people doing SEO for you As a professional speaker on the subject of making businesses profitable through SEO, I reveal why and how I went from 'airline' to 'online'; and how you can leverage my years of experience getting clients' websites to the very top of Google. You'll discover in this carefully curated SEO guide for 2018 Onwards... • Online marketing 101. • Personal advice for your business. • How to uncover money-making keywords. • Configuring WordPress for SEO success. • How to nail the technical elements. • How to win links. • A crash course in content marketing. • Social media account use (finally!) • Local SEO for a local business. • eCommerce SEO (inc. Shopify, Magento, & WooCommerce). • Google penalty diagnosis & avoidance. • Why it's quicker to go 'white hat' and not try to cheat Google. • And so much more! If you're ready to master SEO, order my Book right now. It was written for YOU!

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8483

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Die Buchhandlung

Roman

Author: Penelope Fitzgerald

Publisher: Suhrkamp Verlag

ISBN: 3458738541

Category: Fiction

Page: 164

View: 8579

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Florence Green erwirbt in Hardborough, einem verschlafenen Dorf an der Küste Ostenglands, das Old House als zukünftiges Domizil für ihre Buchhandlung. Dass das Gebäude anscheinend von einem Poltergeist besessen und bis auf die Grundmauern feucht ist, bringt sie von ihrem Vorhaben ebensowenig ab wie die Tatsache, dass sie von finanziellen Dingen keine Ahnung hat. Voller Schwung stürzt sie sich in die Vorbereitungen und stattet ihre Buchhandlung liebevoll aus. Die Einwohner des kleinen Städtchens begegnen dem Unternehmen zunächst mit Skepsis, bald stellen sich jedoch erste Stammkunden ein. Als Florence Green aber dann ein gerade erschienenes Buch eines bis dahin unbekannten Autors, Vladimir Nabokov, verkauft, ist die Aufregung groß und weitet sich zu einem Skandal aus ...

Woocommerce Explained: Your Step-By-Step Guide to Woocommerce

Author: Stephen Burge,Patrick Rauland

Publisher: N.A

ISBN: 9781973381662

Category: Computers

Page: 312

View: 8244

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Key Details Clear instruction: Learn WooCommerce by following plain English, clear visuals and enjoyable step-by-step instructions. Hands-on learning: Master WooCommerce by building a complete WooCommerce site. Book Description WooCommerce is the most popular eCommerce platform on the web and is capable of selling anything, whether it's physical products, digital products or services. If you want to spend less time struggling with complex instructions, and more time building sites that make you proud, this is the book for you! The OSTraining team has taught thousands of beginners - and thousands more who've experimented with WooCommerce but haven't mastered it yet. Nobody knows more about guiding WooCommerce users up the learning curve - from confusion to results! The OSTraining team makes learning fun. Like their online training, you learn by following enjoyable, step-by-step instructions. OSTraining books are written in plain English and are supported by plenty of online documentation and videos. WooCommerce Explained requires absolutely no experience with WooCommerce, content management, website construction, programming, scripting, or even HTML. Please note: This book is 100% aimed at WooCommerce beginners. About the Authors Patrick Rauland is obsessed with WooCommerce. He's used it as a customer, worked for WooCommerce support, developed core functionality, led three releases, and helped plan their yearly conference. He now helps people by writing on his blog, his courses, and books, like this one. Patrick lives in Denver Colorado, where you can probably find him at a local coffee shop typing away. Stephen Burge has split his career between teaching and web development. He now runs OSTraining.com, which specializes in teaching website development. OSTraining.com's clients include Apple, Pfizer, and the U.S. Departments of Energy, Education, and Commerce. Burge's books are some of the world's best-selling guides to the software they cover. Other books by Burge include: Joomla Explained (Addison - Wesley, 2011) Drupal 7 Explained (Addison - Wesley, 2013) Joomla 3 Explained (Addison - Wesley, 2014) MySQL Explained (OSTraining, 2015) Drupal 7 Explained (OSTraining, 2017) Drupal 8 Explained (OSTraining, 2017) Joomla 3 Explained (OSTraining, 2017) Multilingual Joomla Explained (OSTraining, 2017) Magento 2 Explained (OSTraining, 2017) WooCommerce Explained (OSTraining, 2017) WordPress Explained (OSTraining, 2017) Table of Contents WooCommerce Explained Installing WooCommerce Explained Your First WooCommerce Product Explained WooCommerce Checkout Explained WooCommerce Digital Products Explained WooCommerce Attributes and Variations Explained WooCommerce Layouts and Widgets Explained WooCommerce Themes Explained WooCommerce Extensions Explained WooCommerce Shipping Explained WooCommerce Taxes Explained WooCommerce Coupons Explained WooCommerce Order Management Explained WooCommerce Reports Explained WooCommerce Inventory Explained WooCommerce Store Optimization Explained WooCommerce Security Explained WooCommerce Reviews Explained What's Next? Bonus: WooCommerce Settings Explained Bonus: WooCommerce Programming Explained

UNSEXY BUSINESS

How 12 Entrepreneurs in ordinary businesses achieved extraordinary success and how you can too

Author: Jamie Waller

Publisher: Harriman House Limited

ISBN: 0857197142

Category: Business & Economics

Page: 244

View: 9343

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Forget the hype and the sexy headlines, this is where you’ll make your fortune. In this revealing new book Jamie Waller, entrepreneur and self-made multimillionaire, shows how you don’t need to come up with some amazing new invention or app, or raise millions, to be a business success. What you need is hard work and determination. And you need to be looking for a business idea that is pretty unsexy if you really want to make it big. We’re talking about businesses that collect debts, sell sofas or ship goods – real, solid businesses that you probably use all the time. They won’t grab the headlines, but they can make you very, very rich. And that’s what makes unsexy so attractive. These are ordinary businesses made extraordinary by the people behind them and their commitment to taking their businesses to the top. Jamie has spoken to 11 amazing entrepreneurs who have created just this type of business and in face-to-face interviews he uncovers the secrets to their successes and gets firsthand accounts of their compelling, and sometimes dramatic, business stories. Jamie also tells his own inspirational story, of how he took his debt collection business from nothing to £33 million, facing stabbings and having a gun pointed at him along the way. Discover how you too can make it really big by ignoring the glitz and glamour and building your own unsexy business. Unsexy Business features: Mike Clare, Dreams | Matt Storey, M&M Supplies | Lara Morgan, Pacific Direct | Reginald Larry-Cole, Buy2Let Cars | Rami Ranger, Sun Mark | Thomas Delgado, WeBuyCarsToday.com | Harry Clarke, RingGo | Kate Lester, Diamond Logistics | Nick Broom, PVL | Charlie Mullins, Pimlico Plumbers | Martyn Dawes, Coffee Nation

Das Handbuch für Startups

Author: Bob Dorf,Steve Blank,Nils Högsdal,Daniel Bartel

Publisher: O'Reilly Germany

ISBN: 3955618137

Category: Business & Economics

Page: 512

View: 6559

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Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.

Google-Marketing

Werben mit AdWords, Analytics, AdSense & Co

Author: Susanne Rupp

Publisher: Pearson Deutschland GmbH

ISBN: 9783827245397

Category:

Page: 367

View: 690

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Advanced Web Metrics mit Google Analytics

Praxis-Handbuch

Author: Brian Clifton

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826655664

Category:

Page: 503

View: 5723

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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.