EMarketing

Author: Seth Godin

Publisher: Perigee

ISBN: 9780399519048

Category: Business & Economics

Page: 262

View: 3425

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A marketing guide for small business owners, entrepreneurs, directors, and other individuals demonstrates profit potential from such new technologies as computer bulletin boards, infomercials, 800- and 900-numbers, FAX, the Internet, and CD-ROM. Original.

E-Marketing

Theory and Application

Author: Stephen Dann,Susan Dann

Publisher: Macmillan International Higher Education

ISBN: 0230364713

Category: Business & Economics

Page: 420

View: 7423

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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

E-Marketing

What Went Wrong and How to Do It Right

Author: K & A Press

Publisher: K&A Press

ISBN: 092405011X

Category:

Page: N.A

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Emarketing in Der Radikalen Politik

Author: Stefan Wissert

Publisher: GRIN Verlag

ISBN: 3656065888

Category:

Page: 80

View: 2112

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Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule Karlsruhe - Technik und Wirtschaft, Sprache: Deutsch, Abstract: Das Internet spielt heutzutage eine wichtige Rolle bei der arketingkommunikation und speziell der Offentlichkeitsarbeit und wird voraussichtlich in naher Zukunft die traditionellen Medien bezuglich der Wichtigkeit als Marketingplattform uberholen. Da politische Gruppierungen ahnlich wie Unternehmen Marketing betreiben, hat sich diese Entwicklung selbstverstandlich auch auf die Arbeit des politischen Marketings ausgewirkt. Dabei ist das Internet als Kommunikationskanal vor allem fur radikalere Bewegungen von grosser Bedeutung, da diesen oft der Zugang zu den traditionellen" Massenmedien wie Funk, Fernsehen und Presse fehlen und sie ausserdem auf das intensive Werben um Mitglieder, Unterstutzung, Engagement und Akzeptanz angewiesen sind. Dies ist fur offen demokratiefeindliche Krafte wie die NPD und den mit ihr verbundenen Rechtsradikalismus genauso richtig wie fur Nicht-Regierungsorganisationen wie Greenpeace, die auf die negativen externen Effekte des Wirtschaftlichen Handelns, sprich die Umweltverschmutzung, aufmerksam machen wollen. Die vorliegende Arbeit stellt die Instrumente des Marketings vor und untersucht ihren Einsatz durch diese beiden politischen Gruppierungen. Die Schlussfolgerung der Arbeit ist die Feststellung, dass trotz einer umfassenden Nutzung aller zur Verfugung stehenden Instrumente des eMarketings nur die Strategie von Greenpeace langfristig erfolgreich sein kann, da nur sie die Transparenz von Informationen in ihren Mittelpunkts stellt, was fur die Nutzer des Web 2.0 von uberragender Wichtigkeit is

Emarketing

The Essential Guide to Digital Marketing

Author: Rob Stokes

Publisher: Porcupine Press Trading Under Dgr Writing & Resear

ISBN: 9780987034649

Category:

Page: N.A

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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Emarketing Excellence

Planning and Optimizing your Digital Marketing

Author: Dave Chaffey,PR Smith

Publisher: Routledge

ISBN: 1136181458

Category: Business & Economics

Page: 640

View: 2353

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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

eMarketing eXcellence

Author: PR Smith,Dave Chaffey

Publisher: Routledge

ISBN: 113600338X

Category: Business & Economics

Page: 360

View: 7585

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'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

eMarketing

Author: Rob Stokes and the Minds of Quirk

Publisher: Рипол Классик

ISBN: 5880180220

Category: History

Page: 111

View: 1449

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Emarketing

The Essential Guide to Online Marketing (2nd Edition)

Author: Rob Stokes,Sarah Blake

Publisher: Mousehand

ISBN: 9780620430630

Category: Internet marketing

Page: 376

View: 6025

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"eMarketing: The Essential Guide to Online Marketing" is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. Featuring the tools and tactics essential to eMarketing strategy, search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management, mobile marketing and more!"eMarketing: The Essential Guide to Online Marketing" comes from 10 years of practical experience in the world of eMarketing from a leading digital agency.

Nachhaltig erfolgreiches E-Marketing

Online Marketing als Managementaufgabe: Grundlagen und Realisierung

Author: Volker Warschburger,Christian Jost

Publisher: Springer-Verlag

ISBN: 3322902935

Category: Technology & Engineering

Page: 272

View: 6137

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Eine erfolgsorientierte E-Business-Konzeption sollte sich stets an dem letzten Glied der Wertschöpfungskette ausrichten. Um diesen Prozess kundenorientiert zu gestalten, ist ein speziell auf die Erfordernisse des E-Business zugeschnittenes Marketing vonnöten. Konkret bedeutet dies: Transparenter und zeitnaher Informationsfluss, bequeme und schnelle Befriedigung der Kundenbedürfnisse, aber auch Optimierungspotenziale und Kostenreduktion innerhalb der E-Business Unternehmen. Ziel des Buches ist es, diese Aspekte unter dem Gesichtspunkt des nachhaltigen Erfolgs nachzuvollziehen und aufzuzeigen, wie die traditionellen Instrumente des Marketing unter E-Business Gesichtspunkten auch im E-Marketing eingesetzt werden können.

Virales eMarketing

Chancen und Risiken

Author: Lisa Pitz

Publisher: GRIN Verlag

ISBN: 3640375718

Category:

Page: 60

View: 5895

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Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Fachhochschule Worms, Sprache: Deutsch, Abstract: In einer Zeit, in der immer mehr Werbung auf die Konsumenten einwirkt, werden diese zunehmend werbemude. Es wird immer schwieriger, den Kunden mit den Werbebotschaften zu erreichen. Die Mittel der klassischen Werbung, wie Fernseh- oder Zeitschriftenwerbung, scheinen zu verstumpfen. Printanzeigen oder Spots verlieren offenbar zunehmend ihre Wirkung. Zudem wird die Branche von neuen, werbefeindlichen Technologien angegriffen: Mit Zusatzgeraten fur Videorecorder und Fernseher konnen Zuschauer die ungeliebten Werbeblocke bereits einfach ausblenden. Es zeigt sich daher ein notwendiger Trend zu innovativen und kreativen Marketingaktivitaten, um der Krise des sogenannten Interruption Marketing, der Unterbrecher-Werbung, entgegenzuwirken. Vor diesem Hintergrund hat sich Virales eMarketing zu einer moglichen Alternative bzw. zu einer Stutze klassischer Werbemittel entwickelt. In einem Meer von Werbebotschaften vertrauen Individuen eher auf das Urteil von unabhangigen Quellen, wie Freunden oder Bekannten. Dies und die Ausbreitung und Entwicklung des Internets macht sich Virales eMarketing zu Nutze, um Produkte oder Dienstleistungen effektiv an den Konsumenten zu bringen. Im Rahmen der vorliegenden Seminararbeit sollen Erkenntnisse daruber gewonnen werden, wie und warum virale Verbreitungsprozesse im Internet entstehen, und wo hierbei die Chancen, aber auch die Risiken liegen. Zunachst soll die Arbeit Aufschluss uber die Grundlagen, auf denen das Virale eMarketing aufbaut, geben. Anschliessend erfolgt eine definitorische Bestimmung des Begriffs und es wird eine Abgrenzung zum Viralen Offline Marketing vorgenommen. Daruber hinaus werden die Bedeutung gegenuber der klassischen Werbung sowie die Grunde des wachsenden Einflusses von Viralem Marketing im Internet dargestellt. Kapitel 2 geht ansc

E-Marketing-Management

Grundlagen und Prozesse für Business-to-Consumer-Märkte

Author: Ariane Bagusat,Arnold Hermanns

Publisher: Vahlen

ISBN: 380063919X

Category: Business & Economics

Page: 180

View: 6501

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Grundlagen und Prozesse für Business-to-Consumer-Märkte Das klassische Marketing-Management lässt sich nicht unverändert auf das Internet- bzw. E-Business übertragen. Vielmehr gilt es, ein E-Marketing-Management in Ergänzung zum klassischen Marketing zu betreiben, das auf die speziellen Anforderungen des Internets abgestimmt ist. Die Autoren geben anhand zahlreicher Beispiele einen systematischen Überblick über alle Prozessphasen des E-Marketing-Managements: * Grundlagen des E-Business * Online-Marktforschung * Analyse und Prognose im E-Marketing * E-Marketingplanung * Implementierung des E-Marketing * Kontrolle im E-Marketing Die Autoren Dr. Ariane Bagusat, Dozentin an der Technischen Universität München, am ZFUW der Technischen Universität Kaiserslautern und an der Bayerischen Akademie der Werbung sowie freiberuflich im Bereich Marketingberatung und Marktforschung tätig. Dr. Arnold Hermanns ist Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, an der Universität der Bundeswehr München.

E-Supply-Chain-Management

Grundlagen — Strategien — Praxisanwendungen

Author: Helmut H. Wannenwetsch,Sascha Nicolai

Publisher: Springer-Verlag

ISBN: 9783322828736

Category: Business & Economics

Page: 288

View: 3910

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"E-Supply-Chain-Management" bietet einen systematischen und umfassenden Überblick über die E-SCM-Anwendungen entlang der Wertschöpfungskette. Unter Berücksichtigung der Internettechnologien werden die aktuellsten E-SCM-Anwendungsfelder sowie alle Unternehmensfunktionen wie Logistik, Marketing, Einkauf, Produktion, Vertrieb und Controlling mit Balanced Scorecard praxisnah erläutert. Das Buch enthält zusätzlich Checklisten mit Bewertungskriterien, Kosten-Nutzen-Analysen sowie Praxisbeispiele für Klein-, Mittel- und Großbetriebe.

eMarketing Strategies for the Complex Sale

Author: Ardath Albee

Publisher: McGraw Hill Professional

ISBN: 0071629440

Category: Business & Economics

Page: 256

View: 9752

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Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.

E-Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1497034116

Category: Education

Page: 58

View: 8780

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Facts101 is your complete guide to E-Marketing. In this book, you will learn topics such as The E-Marketing Plan, Global E-Markets 3.0, Ethical and Legal Issues, and E-Marketing Research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

EMarketing - Internet Marketing Today (Second Edition)

A Handbook for EMaeketers

Author: Page Duffy

Publisher: N.A

ISBN: 9780976329817

Category:

Page: N.A

View: 2977

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A comprehensive guide to developing and managing marketing campaigns and programs using marketing automation software. Features best practices in strategy and tactics for the web, email and database components of these applications. Provides detailed descriptions of most popular campaigns for customer acquisition and retention.

E-marketing

Author: Judy Strauss,Raymond Frost

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 519

View: 7934

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For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.

E-marketing

Author: Raymond D. Frost,Judy Strauss

Publisher: Routledge

ISBN: 1315506513

Category: Business & Economics

Page: 496

View: 8584

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For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Contemporary Research in E-marketing

Author: Sandeep Krishnamurthy

Publisher: IGI Global

ISBN: 9781591408260

Category: Business & Economics

Page: 375

View: 7743

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Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.