Designing Health Communication Campaigns

What Works?

Author: Thomas E. Backer,Everett Rogers,Pradeep Sopory

Publisher: SAGE Publications

ISBN: 145225270X

Category: Language Arts & Disciplines

Page: 181

View: 7367

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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Health Communication Message Design

Theory and Practice

Author: Hyunyi Cho

Publisher: SAGE

ISBN: 1412986559

Category: Language Arts & Disciplines

Page: 277

View: 8349

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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Designing Health Messages

Approaches from Communication Theory and Public Health Practice

Author: Edward W. Maibach,Roxanne Parrott

Publisher: SAGE

ISBN: 9780803953987

Category: Language Arts & Disciplines

Page: 304

View: 2007

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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Public Communication Campaigns

Author: Ronald E. Rice,Charles K. Atkin

Publisher: SAGE

ISBN: 9780761922063

Category: Language Arts & Disciplines

Page: 428

View: 3468

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In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen

Author: Heinz Bonfadelli,Thomas N. Friemel

Publisher: BoD – Books on Demand

ISBN: 3744503070

Category: Language Arts & Disciplines

Page: 224

View: 5447

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Kommunikationskampagnen sind neben rechtlichen und technischen Maßnahmen ein wichtiges Mittel um gesellschaftliche Probleme wie Sucht (z. B. Alkohol und Tabak), Krankheiten (z. B. AIDS und Grippe) und Unfälle (z. B. Verkehr und Arbeitsplatz) zu lösen. Diese grundlegend überarbeitete Neuauflage bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie in die gesellschaftliche Einbettung von Kampagnen und die Kampagnenevaluation. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von Wissen, Einstellung und Verhalten erfolgversprechend sind und welche Risiken dabei bestehen. Konkrete Empfehlungen und Entscheidungshilfen in Form von Checklisten machen dieses Buch nicht nur für Studierende verschiedener Fachrichtungen interessant, sondern auch für Entscheidungsträger in Behörden und Interessenverbänden sowie Journalisten und Kommunikationsagenturen. Heinz Bonfadelli ist Professor und Thomas N. Friemel ist Oberassistent am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich (IPMZ).

PR-Kampagnen

Über die Inszenierung von Öffentlichkeit

Author: Ulrike Röttger

Publisher: Springer-Verlag

ISBN: 9783531162287

Category: Language Arts & Disciplines

Page: 387

View: 9659

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Public Health Communication Interventions

Values and Ethical Dilemmas

Author: Nurit Guttman

Publisher: SAGE Publications

ISBN: 1452265003

Category: Language Arts & Disciplines

Page: 304

View: 2503

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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Working on Health Communication

Author: Nova Corcoran

Publisher: SAGE

ISBN: 1446209784

Category: Health & Fitness

Page: 200

View: 7326

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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Organizational Aspects of Health Communication Campaigns

What Works?

Author: Thomas E. Backer

Publisher: SAGE Publications, Incorporated

ISBN: N.A

Category: Language Arts & Disciplines

Page: 249

View: 7825

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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

The Concise Encyclopedia of Communication

Author: Wolfgang Donsbach

Publisher: John Wiley & Sons

ISBN: 1118789237

Category: Social Science

Page: 704

View: 4038

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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

The Routledge Handbook of Health Communication

Author: Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum

Publisher: Routledge

ISBN: 113693166X

Category: Language Arts & Disciplines

Page: 704

View: 1147

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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Handbook of Health Behavior Research IV

Relevance for Professionals and Issues for the Future

Author: David S. Gochman

Publisher: Springer Science & Business Media

ISBN: 1489904840

Category: Psychology

Page: 532

View: 2659

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Volume 4 considers the importance of health behavior research in practical settings. Particularly notable are treatments of the "narrative approach", the taxonomy of health behavior, and the organization of health behavior knowledge. Each volume features extensive supplementary and integrative material prepared by the editor, the detailed index to the entire four-volume set, and a glossary of health behavior terminology.

Researching the Public Opinion Environment

Theories and Methods

Author: Sherry Devereaux Ferguson

Publisher: SAGE

ISBN: 9780761915317

Category: Business & Economics

Page: 296

View: 6862

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Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

The Handbook of Global Health Communication

Author: Rafael Obregon,Silvio Waisbord

Publisher: John Wiley & Sons

ISBN: 1118241908

Category: Language Arts & Disciplines

Page: 680

View: 8682

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International in scope, The Handbook of Global HealthCommunication offers a comprehensive and up-to-date analysis ofthe role of communication processes in global public health,development and social change Brings together 32 contributions from well-respected scholarsand practitioners in the field, addressing a wide range ofcommunication approaches in current global health programs Offers an integrated view that links communication to thestrengthening of health services, the involvement of affectedcommunities in shaping health policies and improving care, and theempowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyondconventional divisions between informational and participatoryapproaches

Handbook of Health Communication

Author: Teresa L. Thompson

Publisher: Routledge

ISBN: 0805838570

Category: Health & Fitness

Page: 753

View: 5821

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This handbook brings together the entire corpus of work available at the time of writing related to the study of health communication. It constitutes an effort to educate those new to this area, summarize work for those already learned in the area, and promote future research.

Successful Prevention Programs for Children and Adolescents

Author: Joseph A. Durlak

Publisher: Springer Science & Business Media

ISBN: 9780306456459

Category: Medical

Page: 241

View: 7187

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Children and adolescents can indeed be prevented if enough attention is exerted, but the focus here is on programs that have demonstrated success at helping young people overcome behavioral and social problems, school failure, drug use, injuries, child abuse, poor health, and other difficulties. Foc

Sexually Transmitted Infections

Author: Bhushan Kumar,Somesh Gupta

Publisher: Elsevier Health Sciences

ISBN: 8131229785

Category: Medical

Page: 1422

View: 1510

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Covers all aspects (historical, epidemiological, diagnostic, clinical, preventative, public health and medico-legal) of STIs in complete detail with a special emphasis on STIs in special groups—migrants, homosexuals, and sexually abused. Covers basic and laboratory sciences extensively to blend with the basics required by the clinician for proper understanding of the disease process. Clinical photographs, illustrations, photographs of specimens and cultures, histopathology, flow charts and line diagrams are given extensively throughout the text to make relevant clinical situation self-explanatory. Has very useful and practical information for even the clinician in the periphery, where the investigative component is either non-existent or very basic and many new drugs are not available or unaffordable. Management of HIV in adults and children in resource-poor countries has been covered extensively along with syndromic management of STIs. This enables a physician to choose from approaches in a particular situation depending upon the available means—laboratory or therapeutic. Covers sexual dysfunction in both men and women and the basics of human sexual behavior and sexual health. Section Editors and Contributors from all continents of the world have made this a truly global reference book. It is a useful reference text for epidemiologists, public health experts, clinicians, microbiologists, health workers, social organizations and counselors working in the field of STIs, sexual health, and HIV.

Public Health Communication

Evidence for Behavior Change

Author: Robert Hornik

Publisher: Routledge

ISBN: 113567146X

Category: Language Arts & Disciplines

Page: 452

View: 9185

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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Communicating Health

Strategies for Health Promotion

Author: Nova Corcoran

Publisher: SAGE

ISBN: 1446290441

Category: Medical

Page: 248

View: 4041

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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.