Designing Health Communication Campaigns

What Works?

Author: Thomas E. Backer,Everett Rogers,Pradeep Sopory

Publisher: SAGE Publications

ISBN: 145225270X

Category: Language Arts & Disciplines

Page: 181

View: 4039

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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Health Communication Message Design

Theory and Practice

Author: Hyunyi Cho

Publisher: SAGE

ISBN: 1412986559

Category: Language Arts & Disciplines

Page: 277

View: 6481

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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Designing Health Messages

Approaches from Communication Theory and Public Health Practice

Author: Edward W. Maibach,Roxanne Parrott

Publisher: SAGE

ISBN: 9780803953987

Category: Language Arts & Disciplines

Page: 304

View: 4693

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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Public Communication Campaigns

Author: Ronald E. Rice,Charles K. Atkin

Publisher: SAGE

ISBN: 1412987709

Category: Business & Economics

Page: 376

View: 4268

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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Working on Health Communication

Author: Nova Corcoran

Publisher: SAGE

ISBN: 1446209784

Category: Health & Fitness

Page: 200

View: 588

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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

PR-Kampagnen

Über die Inszenierung von Öffentlichkeit

Author: Ulrike Röttger

Publisher: Springer-Verlag

ISBN: 9783531162287

Category: Language Arts & Disciplines

Page: 387

View: 9866

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Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen

Author: Heinz Bonfadelli,Thomas N. Friemel

Publisher: BoD – Books on Demand

ISBN: 3744503070

Category: Language Arts & Disciplines

Page: 224

View: 9388

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Kommunikationskampagnen sind neben rechtlichen und technischen Maßnahmen ein wichtiges Mittel um gesellschaftliche Probleme wie Sucht (z. B. Alkohol und Tabak), Krankheiten (z. B. AIDS und Grippe) und Unfälle (z. B. Verkehr und Arbeitsplatz) zu lösen. Diese grundlegend überarbeitete Neuauflage bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie in die gesellschaftliche Einbettung von Kampagnen und die Kampagnenevaluation. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von Wissen, Einstellung und Verhalten erfolgversprechend sind und welche Risiken dabei bestehen. Konkrete Empfehlungen und Entscheidungshilfen in Form von Checklisten machen dieses Buch nicht nur für Studierende verschiedener Fachrichtungen interessant, sondern auch für Entscheidungsträger in Behörden und Interessenverbänden sowie Journalisten und Kommunikationsagenturen. Heinz Bonfadelli ist Professor und Thomas N. Friemel ist Oberassistent am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich (IPMZ).

The Routledge Handbook of Health Communication

Author: Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum

Publisher: Routledge

ISBN: 1136931678

Category: Language Arts & Disciplines

Page: 704

View: 5237

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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Public Health Communication Interventions

Values and Ethical Dilemmas

Author: Nurit Guttman

Publisher: SAGE Publications

ISBN: 1452265003

Category: Language Arts & Disciplines

Page: 304

View: 3677

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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

The Concise Encyclopedia of Communication

Author: Wolfgang Donsbach

Publisher: John Wiley & Sons

ISBN: 1118789237

Category: Social Science

Page: 704

View: 1805

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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Organizational Aspects of Health Communication Campaigns

What Works?

Author: Thomas E. Backer

Publisher: SAGE Publications, Incorporated

ISBN: N.A

Category: Language Arts & Disciplines

Page: 249

View: 4790

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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Handbook of Health Communication

Author: Teresa L. Thompson

Publisher: Routledge

ISBN: 0805838570

Category: Health & Fitness

Page: 753

View: 1749

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This handbook brings together the entire corpus of work available at the time of writing related to the study of health communication. It constitutes an effort to educate those new to this area, summarize work for those already learned in the area, and promote future research.

Communicating Health

Strategies for Health Promotion

Author: Nova Corcoran

Publisher: SAGE

ISBN: 1446290441

Category: Medical

Page: 248

View: 8828

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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Handbook of Health Behavior Research IV

Relevance for Professionals and Issues for the Future

Author: David S. Gochman

Publisher: Springer Science & Business Media

ISBN: 1489904840

Category: Psychology

Page: 532

View: 9362

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Volume 4 considers the importance of health behavior research in practical settings. Particularly notable are treatments of the "narrative approach", the taxonomy of health behavior, and the organization of health behavior knowledge. Each volume features extensive supplementary and integrative material prepared by the editor, the detailed index to the entire four-volume set, and a glossary of health behavior terminology.

Researching the Public Opinion Environment

Theories and Methods

Author: Sherry Devereaux Ferguson

Publisher: SAGE

ISBN: 9780761915317

Category: Business & Economics

Page: 296

View: 4402

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Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

Making Health Communication Programs Work

A Planner's Guide

Author: N.A

Publisher: DIANE Publishing

ISBN: 9780788100802

Category: Health & Fitness

Page: 131

View: 8740

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Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

The Handbook of Global Health Communication

Author: Rafael Obregon,Silvio Waisbord

Publisher: John Wiley & Sons

ISBN: 1118241908

Category: Language Arts & Disciplines

Page: 560

View: 9089

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International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Health Communication Research

A Guide to Developments and Directions

Author: Bernard K. Duffy,Lorraine D. Jackson

Publisher: Greenwood Publishing Group

ISBN: 9780313299254

Category: Language Arts & Disciplines

Page: 248

View: 5241

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Health communication is a new, rapidly developing, and highly visible subfield in the discipline of communication. This reference carefully evaluates the existing research in health communication and suggests new avenues for research. Among the ten areas discussed are provider/patient communication, communication ethics, communication in health organizations, health campaigns, cultural factors, and teaching communication in medical education.

Kurze Antworten auf große Fragen

Author: Stephen Hawking

Publisher: Klett-Cotta

ISBN: 3608115102

Category: Political Science

Page: 160

View: 1278

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Stephen Hawkings Vermächtnis In seinem letzten Buch gibt Stephen Hawking Antworten auf die drängendsten Fragen unserer Zeit und nimmt uns mit auf eine persönliche Reise durch das Universum seiner Weltanschauung. Seine Gedanken zu Ursprung und Zukunft der Menschheit sind zugleich eine Mahnung, unseren Heimatplaneten besser vor den Gefahren unserer Gegenwart zu schützen. Zugänglich und klar finden Sie in diesem Buch Hawkings Antworten auf die drängendsten Fragen unserer Zeit. - Warum gibt es uns Menschen überhaupt? - Und woher kommen wir? - Gibt es im Weltall andere intelligente Lebewesen? - Existiert Gott? - In welchem Zustand befindet sich unser Heimatplanet? - Werden wir auf der Erde überleben? - Retten oder zerstören uns Naturwissenschaften und Technik? - Hilft uns die künstliche Intelligenz, die Erde zu bewahren? - Können wir den Weltraum bevölkern? - Wie werden wir die Schwächsten – Kinder, Kranke, alte Menschen – schützen? - Wie werden wir unsere Kinder erziehen? Brillanter Physiker, revolutionärer Kosmologe, unerschütterlicher Optimist. Für Stephen Hawking bergen die Weiten des Universums nicht nur naturwissenschaftliche Geheimnisse. In seinem persönlichsten Buch beantwortet der Autor die großen Fragen des menschlichen Lebens und spricht die wichtigsten Themen unserer Zeit an. Zugänglich und klar erläutert er die Folgen des menschlichen Fortschritts – vom Klimawandel bis hin zu künstlicher Intelligenz – und diskutiert seine Gefahren. Hier finden Sie Hawkings Antworten auf die Urfragen der Menschheit. Ein großer Appell an politische Machthaber und jeden Einzelnen von uns, unseren bedrohten Heimatplaneten besser zu schützen.