Buzz

The Battle of Bumbleton Wood

Author: Mark Torrender

Publisher: Buzz

ISBN: 9780759669048

Category:

Page: 116

View: 1528

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The Buzz on Exercise & Fitness

Author: Rusty Fischer,Paige Waehner

Publisher: Lebhar-Friedman

ISBN: 9780867308563

Category: Health & Fitness

Page: 219

View: 8240

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Provides exercise tips and fitness facts for individuals of all fitness levels, combined with inspirational advice and anecdotes from fitness gurus.

Buzz

Author: Janet S. Wong

Publisher: Houghton Mifflin Harcourt

ISBN: 9780152163235

Category: Juvenile Fiction

Page: 32

View: 3924

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The young child knows that another day has begun as he awakens to hear the many different sounds that fill the morning air. Reprint. 15,000 first printing.

The Anatomy of Buzz

How to Create Word of Mouth Marketing

Author: Emanuel Rosen

Publisher: Crown Business

ISBN: 0385505124

Category: Business & Economics

Page: 320

View: 5054

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A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere. From the Hardcover edition.

Buzz

The Life and Art of Busby Berkeley

Author: Jeffrey Spivak

Publisher: University Press of Kentucky

ISBN: 0813126436

Category: History

Page: 367

View: 9280

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The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.

Buzz

How to Create It and Win with It

Author: Ed Koch,Christy Heady

Publisher: AMACOM/American Management Association

ISBN: 9780814400739

Category: Business & Economics

Page: 164

View: 5305

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Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month.; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. This work tells readers the savviest ways to: turn mistakes into opportunities; define their image; withstand public scrutiny; work the media; gain an adoring audience; handle both the triumphs and the pitfalls of being in the public eye; and much more.; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements.

Buzz

Real-life Lessons in Word-of-Mouth Marketing

Author: Emanuel Rosen

Publisher: Profile Books

ISBN: 1847651569

Category: Business & Economics

Page: 320

View: 2170

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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

Buzz

The Science and Lore of Alcohol and Caffeine

Author: Stephen Braun

Publisher: Oxford University Press

ISBN: 019535771X

Category: Health & Fitness

Page: 224

View: 4685

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Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, "If it weren't for the coffee, I'd have no identifiable personality whatsoever"). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead "a pharmacy in a bottle"--mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins--all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bachs frenetic fugues), Balzac would work for 12 hours non-stop, drinking coffee all the while, and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips--we learn, for instance, that Theodore Roosevelt coined the phrase "Good to the last drop" used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometers); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of joe in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.

Buzz

Author: Eileen Spinelli

Publisher: Simon and Schuster

ISBN: 1416949259

Category: Juvenile Fiction

Page: 32

View: 9135

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After learning that a bee's body is too chunky for flight, Buzz the bumblebee defies the laws of aerodynamics to save a friend in need.

Buzz

A Gay Romance Novel

Author: E. Davies

Publisher: E. Davies

ISBN: N.A

Category: Fiction

Page: 302

View: 3254

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“I'm walking away from that dream.” “We can't guarantee your life if you keep playing.” At twenty-three, an undiagnosed heart condition sends pro hockey player Cameron Riley back to his hometown newly single and looking for work. Cam can't hide his past – especially when his heart racing is a big risk, and boy, does his new boss's nephew make his heart race. Noah's exactly the kind of guy Cam needs after his hellish ex. “I want to do something new.” Art curator Noah Clark is glad his beekeeping uncle hired this hunk. Cameron is a sweet, smart bad boy. Noah works hard, like organizing a hockey-themed art exhibition, and he wants to let himself love hard. Noah's busy life would be perfect with Cameron, but what's his new lover hiding? “Tell me why you've been watching me.” Pitting Cam's budding relationship with sweet Noah against millions of bucks, Cam is offered a lot of money to abandon his new priorities: life, love, and family. The game of their lives is on the line. And after all's said and done, is it too late for Noah to forgive Cam for his partial truths? Buzz is a steamy, stand-alone gay romance novel with a HEA ending and no cliffhanger.

Buzz

A Year of Paying Attention

Author: Katherine Ellison

Publisher: Hachette UK

ISBN: 1401396259

Category: Psychology

Page: 304

View: 2366

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"An absorbing, sharply observed memoir." -Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure to beguile parents grappling with a child's bewildering behavior. Popular literature is filled with the stories of self-sacrificing mothers bravely tending to their challenging children. Katherine Ellison offers a different kind of tale. Shortly after Ellison, an award-winning investigative reporter, and her twelve-year-old son, Buzz, were both diagnosed with attention deficit/hyperactivity disorder, she found herself making such a hash of parenting that the two of them faced three alternatives: he'd go to boarding school; she'd go AWOL; or they'd make it their full-time job to work out their problems together. They decided to search for a solution while Ellison investigated what genuine relief, if any, might be found in the confusing array of goods sold by the modern mental health industry. The number of diagnoses for childhood attention and behavior issues is exploding, leaving parents and educators on a confusing chase to find the best kind of help for each child. Buzz, a page-turner of a memoir, brings much relief. It is immensely engaging, laugh-out-loud funny, and honest-and packed with helpful insights.

Buzz

The Nature and Necessity of Bees

Author: Thor Hanson

Publisher: Icon Books

ISBN: 1785783750

Category: Nature

Page: 304

View: 4605

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Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the award-winning author of Feathers and The Triumph of Seeds takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They’ve given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing. As informative and enchanting as the waggle dance of a honeybee, Buzz shows us why all bees are wonders to celebrate and protect. Read this book and you'll never overlook them again.

Buzz

Author: Ananth Panagariya

Publisher: Oni Press

ISBN: 1620101238

Category: Juvenile Fiction

Page: N.A

View: 3900

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Webster is a bundle of nerves headed into his first day of high school, but whatever academic and social horrors he feared are nothing compared to what’s in store for him as he stumbles into an unsanctioned street level spelling bee! And this ain't no staged production, either – letters fly like jump kicks and the losers leave bruised and beaten more often than not! Soon he’s propelled into the fast-paced world of competitive spelling by the mysterious Outlaw King and his cohort the Black Queen. Does Webster have what it takes to get the spelling world buzzing? Find out in this word-based battle royale from web-sensations Ananth Panagariya (Johnny Wander) and Tessa Stone (Hanna is Not a Boy’s Name)!

Buzz

A Graphic Reality Check for Teens Dealing With Drugs and Alcohol

Author: Marcus Brotherton

Publisher: Multnomah

ISBN: 0307562476

Category: Young Adult Nonfiction

Page: 64

View: 9374

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The Real Deal Life is tough. You’ve got questions. You’ve got choices…and the results are yours to live with. So go ahead—do a little investigating and discover the answers for yourself. The graphically captivating books in the FlipSwitch series are the real deal. They unashamedly tackle pressing issues that you face every day. After pinpointing God’s solution, they offer practical steps that will help you take your life in the right direction…without a doubt. Check ’em out: HEAT : Sex. A huge reality check complete with stats and facts on who’s doing it and who’s paying for it (STD information). BLUR : Who defines you? A startling glimpse into the reality of your self-image. SPLIT : Divorce. Guidance as your own or your friends’ parents go ring-less. BUZZ: Drugs and alcohol. What you need to know about beer, bongs, weed, tobacco, and other tempting substances. Story Behind the Book A team of youth pastors approached Multnomah with the need for a visual pivotal-issues series for teens—something that would enter into their world and confront the stuff they actually think, talk, and wonder about every day. These products called for a “back of the school bus” feel. Kids don’t get spoon-fed answers; they simply get enough cards on the table to create their own conversations. Now youth pastors everywhere can’t seem to hand out enough of them! From the Trade Paperback edition.

Do Bears Buzz?

A Book about Animal Sounds

Author: Michael Dahl

Publisher: Capstone

ISBN: 1404862315

Category: Juvenile Nonfiction

Page: 10

View: 8674

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Introduces a variety of sounds that are made by animals. On board pages.

The Buzz about Bees

Biology of a Superorganism

Author: Jürgen Tautz

Publisher: Springer Science & Business Media

ISBN: 3540787291

Category: Nature

Page: 284

View: 1028

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Tis book, already translated into ten languages, may at frst sight appear to be just about honeybees and their biology. It c- tains, however, a number of deeper messages related to some of the most basic and important principles of modern biology. Te bees are merely the actors that take us into the realm of phys- ology, genetics, reproduction, biophysics and learning, and that introduce us to the principles of natural selection underlying the evolution of simple to complex life forms. Te book destroys the cute notion of bees as anthropomorphic icons of busy self-sacr -i fcing individuals and presents us with the reality of the colony as an integrated and independent being—a “superorganism”—with its own, almost eerie, emergent group intelligence. We are s- prised to learn that no single bee, from queen through drone to sterile worker, has the oversight or control over the colony. - stead, through a network of integrated control systems and fee- backs, and communication between individuals, the colony - rives at consensus decisions from the bottom up through a type of “swarm intelligence”. Indeed, there are remarkable parallels between the functional organization of a swarming honeybee colony and vertebrate brains.

What's the Buzz?

Honey for a Sweet New Year

Author: Allison Ofanansky

Publisher: Kar-Ben Publishing

ISBN: 0761356401

Category: Juvenile Nonfiction

Page: 32

View: 4102

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A class in Israel tours a farm to learn how honey is made and used to celebrate the Jewish New Year, Rosh Hashanah.

Buzz

Author: S. R. Martin

Publisher: Scholastic Paperbacks

ISBN: 9780439044257

Category: Juvenile Fiction

Page: 70

View: 1670

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After being struck by lightning, a once operational Slicer 'n Dicer kitchen appliance develops a mind of its own and wreaks havoc on the home of an utterly shocked family. Original.