Yonen Buzz

Author: Christina Plaka

Publisher: N.A

ISBN: 9783865801241


Page: 176

View: 2050


Nachdem ihr letzter Auftritt voll in die Hose gegangen ist, erhalten die Jungs von "Plastic Chew" eine Chance zu beweisen, dass doch mehr in ihnen steckt. Sie dürfen in dem angesagten "Deafclub" spielen. Mit neuem Bandlogo, neuem Namen und neuem Schwung bereiten sie sich auf diesen wichtigen Auftritt vor. Bevor es dazu kommt, lernen sie aber zunächst einmal die wilden Seiten der jungen deutschen Mädchen-Punkband "Deathwar Doctors" kennen, die nach einem Auftritt eine Bleibe sucht und mit Jun und Keigo in der WG landet - ausgerechnet in der Nacht vor dem Tag, an dem Sayuri nach langer Zeit wieder einmal zu einem Besuch hereinschneit ... [d'après Amazon.de].

The Business School Buzz Book

Author: Carolyn C. Wise,Stephanie Hauser

Publisher: Vault Inc.

ISBN: 1581314361

Category: Business & Economics

Page: 687

View: 5823


In this updated guide, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4- to 5-page entry is composed almost entirely of insider comments from students and alumni. Each school profile features surveys of about 10 students or alumni. These narratives provide applicants with detailed and balanced perspectives and insider information on admissions and employment prospects, which is lacking in other business school guides.

The Seven Principles of WOM and Buzz Marketing

Crossing the Tipping Point

Author: Panos Mourdoukoutas,George J. Siomkos

Publisher: Springer Science & Business Media

ISBN: 3642021107

Category: Business & Economics

Page: 104

View: 9928


Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment


Harness the Power of Influence and Create Demand

Author: Marian Salzman,Ira Matathia,Ann O'Reilly

Publisher: John Wiley & Sons

ISBN: 9780471273455

Category: Business & Economics

Page: 246

View: 2813


Praise for Buzz "Buzz is ‘step-ahead marketing’ at its very best. Noother book comes close to combining such fresh insights withcompelling case studies on this crucially important marketingtopic. It’s pure dynamite." –Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishingto create a hot product today must first create a powerful wave ofbuzz. And as they do so authoritatively demonstrate, that buzz mustbe authentic–cultivated from the ground up via realexperiences." –B. Joseph Pine and James H. Gilmore coauthors, The experience economy "When Marian Salzman enters a room, she sucks out all the ennui,stagnation, and negative thinking–instantly replacing it withexcitement, joy, and just plain buzz. If Marian’s spreadingit, you need to catch it!" –Seth Godin Author, Purple Cow "Here’s the buzz about this book: It’s smart,it’s timely, and it’s on target. If you want to apply thepower of one of the oldest forms of marketing to some of the newestchallenges in business, Buzz will show you how it’s done.Spread the word: This is a honey of a book!" –Alan M. Webber Founding Editor, Fast Company magazine "All marketing practitioners are increasingly aware of the needto go well beyond the obvious in terms of communicating andbuilding brands. This book caters admirably to that need, both interms of the superb sweep of existing knowledge it puts together,as well as the insightful examples that the authors have pulled infrom their own experience. As we make the transition to the 21stcentury, this is a must-read for all serious marketers." –Anish Gupta Director, Strategic Support Services, Reckitt Benckiser

Buzz Aldrin

The Pilot of the First Moon Landing

Author: Amy Sterling Casil

Publisher: The Rosen Publishing Group

ISBN: 9780823944569

Category: Juvenile Nonfiction

Page: 112

View: 7504


Profiles the astronaut who served as the lunar module pilot for the Apollo 11 mission and became the second man to set foot on the moon.

Do Bears Buzz?

A Book about Animal Sounds

Author: Michael Dahl

Publisher: Capstone

ISBN: 1404862315

Category: Juvenile Nonfiction

Page: 10

View: 9079


Introduces a variety of sounds that are made by animals. On board pages.

Whatta Buzz

Author: Lindquist

Publisher: Nelson Thornes

ISBN: 9780170094252

Category: Children's stories, Australian

Page: 32

View: 4394


Why Do Bees Buzz?

Fascinating Answers to Questions about Bees

Author: Elizabeth Capaldi Evans,Carol A. Butler

Publisher: Rutgers University Press

ISBN: 0813547210

Category: Nature

Page: 229

View: 9587


Twenty-five thousand species of bees certainly create a loud buzz. Yet silence descended a few years ago when domesticated bee populations plummeted. Bees, in particular honey bees, are critical links in the vibrant chain that brings fruits, vegetables, and nuts to markets and dinner tables across the country. Farmers and scientists on the agricultural frontlines quickly realized the impact of this loss, but many others did not see this devastation. Why Do Bees Buzz? reports on the mysterious "colony collapse disorder" that has affected honey bee populations, as well as other captivating topics, such as their complex, highly social lives, and how other species of bees are unique and different from honey bees. Organized in chapters that cover everything from these provocative pollinators' basic biology to the aggressive nature of killer bees, this insightful question and answer guide provides a honeycomb of compelling facts. With clarity and depth, bee biologist Elizabeth Capaldi Evans and coauthor Carol A. Butler examine the lives of honey bees, as well as other species such as orchid bees, bumblebees, and stingless bees. Accessible to readers on every level, and including the latest research and theory for the more sophisticated reader, the authors reveal more than one hundred critical answers to questions about the lives of bees. Concepts about speciation, evolutionary adaptation and pollination, as well as historical details about topics such as Mayan beekeeping and the appearance of bees in rock art, are arranged in easy-to-follow sidebars that highlight the text. Color and black and white photographs and drawings enhance the beauty and usefulness of Why Do Bees Buzz?


The Life and Art of Busby Berkeley

Author: Jeffrey Spivak

Publisher: University Press of Kentucky

ISBN: 0813126436

Category: History

Page: 367

View: 7847


The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.

The Beat and the Buzz: Inside the L.A. Art World

Author: Richard Hertz

Publisher: Hol Art Books

ISBN: 193610220X


Page: N.A

View: 4605


The Beat and the Buzz is the history of the Los Angeles art world since 1970, as told by thirty-three of its participants, in their own words. This art-world family album captures the intimate, lived experiences of artists, dealers, curators and critics whose personal history is becoming codified as art history. Whether you're in Los Angeles, or not, this book is also about the tensions of making it as an artist, or not. Clarifying but also complicating the many factors of success, the accounts here demonstrate that it's not only who you know but also when you know them, and how they're willing to support you at crucial junctures in your career. Finally, "The Beat and the Buzz" is also just gossip: The entertaining anecdotes of thirty-three interesting people with their own inside tales and humorous asides about one another and about the world they have lived and worked in. As artist John Baldessari proclaims, "It's a page turner."Contributors: Tony Berlant, Alexis Smith, Javier Peres, Elyn Zimmerman, Hal Glicksman, Dorit Cypis, Henry Hopkins, Sarah Gavlak, Elyse Grinstein, Edward Goldman, Emi Fontana, Maynard Monrow, Gianna Carotenuto, Ed Moses, Judith Hoffberg, Daniel Hug, Dagny Corcoran, Clayton Campbell, Kathryn Andrews, James Hayward, Robert Berman, Lyn Kienholz, Tom Lawson, Kim Light, David Askevold, Christine Nichols, Marc Pally, Skip Arnold, Barbara Guggenheim, John O'Brien, Heather Harmon, Cliff Einstein, and Jeff Poe.

Why Mosquitos Buzz in People's Ears

A Folktale from West Africa

Author: Ian James

Publisher: Benchmark Education Company

ISBN: 1410871614


Page: N.A

View: 302


Perform this folktale from Africa about a fast¿talking mosquito

The Buzz about Bees

Biology of a Superorganism

Author: Jürgen Tautz

Publisher: Springer Science & Business Media

ISBN: 3540787291

Category: Nature

Page: 284

View: 8989


Tis book, already translated into ten languages, may at frst sight appear to be just about honeybees and their biology. It c- tains, however, a number of deeper messages related to some of the most basic and important principles of modern biology. Te bees are merely the actors that take us into the realm of phys- ology, genetics, reproduction, biophysics and learning, and that introduce us to the principles of natural selection underlying the evolution of simple to complex life forms. Te book destroys the cute notion of bees as anthropomorphic icons of busy self-sacr -i fcing individuals and presents us with the reality of the colony as an integrated and independent being—a “superorganism”—with its own, almost eerie, emergent group intelligence. We are s- prised to learn that no single bee, from queen through drone to sterile worker, has the oversight or control over the colony. - stead, through a network of integrated control systems and fee- backs, and communication between individuals, the colony - rives at consensus decisions from the bottom up through a type of “swarm intelligence”. Indeed, there are remarkable parallels between the functional organization of a swarming honeybee colony and vertebrate brains.


The Battle of Bumbleton Wood

Author: Mark Torrender

Publisher: Buzz

ISBN: 9780759669048


Page: 116

View: 3846



A Thriller

Author: Anders de la Motte

Publisher: Simon and Schuster

ISBN: 147671293X

Category: Fiction

Page: 496

View: 5183


“A timely, realistic thriller about the governance of online information” (Kirkus Reviews)—the second novel in a groundbreaking international thriller trilogy about a deadly game that blurs the line between reality and fiction. It’s been four months since Henrik “HP” Pettersson was dragged into a ruthless Alternate Reality Game that nearly cost him his life. Although he now has everything he ever wished for—freedom, money, and no responsibilities—he isn’t satisfied. He’s plagued by insomnia and paranoia, and misses the adrenaline rush of the Game. He misses the attention. At times, he even hopes the Game Master will find him. And when HP catches the eye of a rich and powerful CEO for all the wrong reasons, he may get his wish. But he quickly learns that sometimes, you have to be careful what you wish for... The second in a fast-paced, exciting trilogy, Buzz will keep you guessing until the end. HP believes the game is over, but is it really just beginning?


Real-life Lessons in Word-of-Mouth Marketing

Author: Emanuel Rosen

Publisher: Profile Books

ISBN: 1847651569

Category: Business & Economics

Page: 320

View: 2525


Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

Building a Buzz

Libraries & Word-of-mouth Marketing

Author: Peggy Barber,Linda K. Wallace

Publisher: American Library Association

ISBN: 0838910114

Category: Language Arts & Disciplines

Page: 95

View: 9720


Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.


A Year of Paying Attention

Author: Katherine Ellison

Publisher: Hachette UK

ISBN: 1401396259

Category: Psychology

Page: 304

View: 6290


"An absorbing, sharply observed memoir." -Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure to beguile parents grappling with a child's bewildering behavior. Popular literature is filled with the stories of self-sacrificing mothers bravely tending to their challenging children. Katherine Ellison offers a different kind of tale. Shortly after Ellison, an award-winning investigative reporter, and her twelve-year-old son, Buzz, were both diagnosed with attention deficit/hyperactivity disorder, she found herself making such a hash of parenting that the two of them faced three alternatives: he'd go to boarding school; she'd go AWOL; or they'd make it their full-time job to work out their problems together. They decided to search for a solution while Ellison investigated what genuine relief, if any, might be found in the confusing array of goods sold by the modern mental health industry. The number of diagnoses for childhood attention and behavior issues is exploding, leaving parents and educators on a confusing chase to find the best kind of help for each child. Buzz, a page-turner of a memoir, brings much relief. It is immensely engaging, laugh-out-loud funny, and honest-and packed with helpful insights.


Urban Beekeeping and the Power of the Bee

Author: Lisa Jean Moore,Mary Kosut

Publisher: NYU Press

ISBN: 1479874337

Category: Social Science

Page: 256

View: 2808


Winner, 2014 Distinguished Scholarship Award presented by the Animals & Society section of the American Sociological Association Bees are essential for human survival—one-third of all food on American dining tables depends on the labor of bees. Beyond pollination, the very idea of the bee is ubiquitous in our culture: we can feel buzzed; we can create buzz; we have worker bees, drones, and Queen bees; we establish collectives and even have communities that share a hive-mind. In Buzz, authors Lisa Jean Moore and Mary Kosut convincingly argue that the power of bees goes beyond the food cycle, bees are our mascots, our models, and, unlike any other insect, are both feared and revered. In this fascinating account, Moore and Kosut travel into the land of urban beekeeping in New York City, where raising bees has become all the rage. We follow them as they climb up on rooftops, attend beekeeping workshops and honey festivals, and even put on full-body beekeeping suits and open up the hives. In the process, we meet a passionate, dedicated, and eclectic group of urban beekeepers who tend to their brood with an emotional and ecological connection that many find restorative and empowering. Kosut and Moore also interview professional beekeepers and many others who tend to their bees for their all-important production of a food staple: honey. The artisanal food shops that are so popular in Brooklyn are a perfect place to sell not just honey, but all manner of goods: soaps, candles, beeswax, beauty products, and even bee pollen. Buzz also examines media representations of bees, such as children’s books, films, and consumer culture, bringing to light the reciprocal way in which the bee and our idea of the bee inform one another. Partly an ethnographic investigation and partly a meditation on the very nature of human/insect relations, Moore and Kosut argue that how we define, visualize, and interact with bees clearly reflects our changing social and ecological landscape, pointing to how we conceive of and create culture, and how, in essence, we create ourselves.


The Science and Lore of Alcohol and Caffeine

Author: Stephen Braun

Publisher: Oxford University Press

ISBN: 9780199792597

Category: Health & Fitness

Page: 224

View: 2129


Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, "If it weren't for the coffee, I'd have no identifiable personality whatsoever"). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead "a pharmacy in a bottle"--mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins--all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bachs frenetic fugues), Balzac would work for 12 hours non-stop, drinking coffee all the while, and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips--we learn, for instance, that Theodore Roosevelt coined the phrase "Good to the last drop" used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometers); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of joe in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.