Five Hundred Social Media Marketing Tips

Essential Advice, Hints and Strategy for Business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Linkedin, and More!

Author: Andrew Macarthy

Publisher: Createspace Independent Pub

ISBN: 9781482014099

Category: Business & Economics

Page: 240

View: 8068

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CHRISTMAS 2013 EDITION

Social Commerce

Marketing, Technology and Management

Author: Efraim Turban,Judy Strauss,Linda Lai

Publisher: Springer

ISBN: 3319170287

Category: Business & Economics

Page: 320

View: 4108

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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.